Lexus is bringing warmth and magic to the season with two heartwarming holiday campaigns, “Forecast” and “Letter.” Created by Team One and directed by Lisa Gunning of Imperial Woodpecker, the commercials weave uplifting narratives of resilience, family, and festive spirit.
Edited by Jono Griffith of Union Editorial, both spots highlight the joy and connection that Lexus vehicles can deliver during the holiday season.
“Forecast”: Turning Winter’s Chill into Holiday Warmth
The campaign’s centerpiece, “Forecast,” begins with a Christmas Eve snowstorm, capturing a foreboding scene of icy roads and stranded travelers. A weary meteorologist broadcasts the harsh weather, while drivers brace against the blizzard. But thanks to Lexus, the story takes a safe and comforting turn. The spot reminds viewers that even in challenging conditions, Lexus vehicles ensure a smooth and joyful journey home for the holidays. Watch below:
Gunning’s direction brings depth to the meteorologist’s quiet vigil and the hopeful transformation that follows. Jono Griffith’s precise editing enhances the emotional journey, balancing tension with a heartwarming conclusion.
“Letter”: Delivering Holiday Magic Against All Odds
In “Letter,” a young girl races to the post office with her Christmas wish, addressed to Santa at 123 Elf Road, North Pole. With closing time fast approaching, her family—Uncle Brian and Grandpa—jump into action, using their Lexus vehicles to help.
Yet, just as the letter is about to be sent, the wind carries it skyward. Despite the setback, the magic of Christmas ensures the message reaches Santa, with her wishes fulfilled by Christmas morning. Watch below:
This whimsical tale highlights the spirit of teamwork, determination, and a touch of festive magic. Gunning’s direction captures the charm of familial bonds, while Griffith’s editing seamlessly transitions between the real and fantastical elements of the story.
The “Forecast” and “Letter” campaigns demonstrate the versatility of Lexus vehicles in enhancing life’s journeys, even in the most unpredictable conditions. Both spots combine stunning visuals, heartfelt storytelling, and an enduring sense of holiday wonder, showcasing Lexus as the ultimate companion for this festive season.
Running across TV, digital, and social platforms, the campaigns are part of Lexus’s broader effort to connect with audiences during the holidays, underscoring themes of safety, family, and seasonal magic.
CREDITS:
BRAND: Lexus
AGENCY: Team One
- CD/Art Director: Philipp Dietz
- Associate Director Content: Leah Bohl
- Product Insights Manager: Mike Shin
- Chief Creative Officer: Chris Graves
- ACD/Copywriter: Jon King
- President: Julie Michael
- Executive Director: Joel Dons
- Management Director: Ben Allison
- Account Director: Rachel DeLesk
PRODUCTION COMPANY: Imperial Woodpecker
- Director: Lisa Gunning
- Executive Producer: Charlie Cocuzza
- Line Producer: Matt Wersinger
- DP: Roman Vasynov
PRODUCTION SERVICE COMPANY: Capital Media
Executive Producer/Partner: Charlie Cocuzza
EDIT: Union
- Editor: Jono Griffith
- Assistant Editor: Brian Leong
- Producer: Joe Ross
- Managing Director: Michael Raimondi
POST: Framestore
- Creative Director / VFX Sup: Alex Thomas
- Executive Producer: Pete King
- Senior Producer: Andrew McLintock
TELECINE: JAMM
Colorist: Beau Leon
Original Music by Mophonics
- ECD: Stephan Altman
- EP: Jean Scofield
- Producer: Shelley Altman
- Composers, “Letter”: Robert Gulya & Aaron Paul Low
- Composer, “Forecast”: Robert Gulya
- Voiceover: Gaius Charles
RECORDING STUDIO: Lime
Sound Mixer – Rohan Young
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