We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic
This January, Frito-Lay will launch its first-ever “New Year New You” campaign starring not only an array of snacks, but ALSO 80’s chart-topper Rick Astley, who will assure viewers that
We’re excited to share a first look at a new national Lay’s campaign that debuts today – which again is the work of Frito-Lay’s internal creative team. The campaign is
Lay’s is on a mission to find and celebrate people who are creating much-needed joy in their local communities – donating $50 to Feeding America for every social post using the
Since its premiere in late November, Progressive Insurance’s “Replay” featuring Kid ‘n Play, the iconic 90s hip-hop duo, has had a chokehold on consumers and audiences. Starring Christopher Reid and Christopher Martin, the commercial, created by VML, brings
In a 60-second ad set to debut during the Super Bowl, Kia America showcases the groundbreaking 2024 Kia EV9, the first mass-market three-row EV SUV in the United States. This
After 23 years of iconic Super Bowl appearances, Doritos is shifting the spotlight to showcase its latest innovation: Doritos Dinamita. The fiery new addition to the Doritos family will make
Tostitos is set to make a splash at Super Bowl LVIII with the return of its exclusive pop-up restaurant, Tost by Tostitos. This time, the snack brand is adding an
Progressive Insurance’s “Replay” campaign takes a trip down memory lane by featuring Kid ‘n Play, the iconic 90s hip-hop duo, in its latest commercial titled “Watch Party.” Starring Christopher Reid
As football season kicks off, PepsiCo’s Frito-Lay and Beverages brands are making a big play with their 2023 NFL Kickoff campaign, aptly titled “Unretirement.” This star-studded TV commercial, directed by
Goodby Silverstein & Partners (GS&P) has announced the appointment of Cory Berger as its first-ever Chief Growth Officer, along with the title of Associate Partner. In this new role, Berger
For years, fans from around the globe have argued about whether the sport is called football or soccer. Frito-Lay, the first-ever salty-snack brand sponsor in FIFA and FIFA World Cup
Bicoastal production company Durable Goods has signed director Tamer Shaaban for exclusive representation in North America. Hailed for his visual storytelling combining film, design, and technology, Shaaban has directed commercials
He’s back, but he’s not rolling us. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program spotlights Astley’s hit
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up
Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth,
Pepsi may not be dominating the Super Bowl like it has, well almost every year, but that doesn’t mean other brands won’t be taking over. After reclaiming its Super Bowl
With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would
She’s back. You know the Reel 360 team has a never-ending crush on Anna Kendrick. So, we are stoked that she is back in singing Frito-Lay’s rendition of the classic “MyFavorite
“Is there enough space in space for women? Who wrote that?” asks Katie Couric in Olay‘s Super Bowl spot which is inspired by the first all-female space walk last year.
