Tostitos is set to make a splash at Super Bowl LVIII with the return of its exclusive pop-up restaurant, Tost by Tostitos.
This time, the snack brand is adding an extra layer of excitement by offering fans the chance to have their meal prepared and served by none other than Minnesota Vikings’ quarterback, Kirk Cousins.
Kristin Kroepfl, Vice President of Marketing at Frito-Lay, expressed Tostitos’ commitment to providing fans with the ultimate game day snack experience. Tost by Tostitos will transform into an immersive, three-floor dining extravaganza in Las Vegas, aligning with the city’s vibrant atmosphere. The culinary masterpieces will feature Tostitos chips and dips, prepared with the assistance of Cousins.
“Tostitos is dedicated to giving fans the ultimate game day snack and this year’s Tost by Tostitos pop-up will encapsulate all that Vegas has to offer. With Super Bowl LVIII in one of the top entertainment capitals of the world, we’re going ‘all in’ with an immersive, three-floor dining experience, giving people nationwide the chance to taste Tostitos chips and dips in culinary masterpieces, prepared with the help of none other than NFL great Kirk Cousins.”
One fortunate fan stands to win an unparalleled Super Bowl experience, including a trip to Las Vegas, tickets to Super Bowl LVIII, and a VIP reservation at Tost by Tostitos with tableside service by Kirk Cousins. The quarterback’s appearance time will be a surprise for everyone except the grand prize winner. To enter the contest, fans must follow @Tostitos on Instagram, like the collaboration post between Tostitos and Cousins, and comment on their preferred game day dish prepared by Cousins, using #TostbyTostitos and #Entry on the post.
Cousins shared his excitement about the unexpected opportunity, stating, “I never thought I’d get to add Las Vegas chef and server to my resume, so I’m excited to close out the football season by swapping my helmet for a chef’s hat thanks to Tostitos.”
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The complimentary limited-time experience at Tost by Tostitos will invite fans on a culinary journey, exploring unique Tostitos-infused dishes. Three distinct menus designed by Frito-Lay’s culinary team include an interactive Chef’s Table menu, a family-style Dining Room menu with global influences, and a Lounge menu featuring bite-sized creations.
Limited reservations for complimentary meals are open, and the pop-up restaurant will be located at 3786 S Las Vegas Boulevard, Las Vegas, Nevada, near the Brooklyn Bridge at New York, New York Hotel & Casino, operating from Feb. 8 to Feb. 10 between 12 – 9 p.m.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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