John Cena stars in interactive MTN Dew Super Bowl spot

Like his wrestling brother Dwayne Johnson, John Cena is wasting no time becoming the hardest working man in the film business. Somewhere between filming The Suicide Squad, the TV spinoff Peacemaker, a slew of commercials, Cena now fit in a Mtn Dew spot showcasing new Mtn Dew Major Melon and Mtn Dew Major Melon Zero … Continue reading “John Cena stars in interactive MTN Dew Super Bowl spot”

Oh f#ck John Cena’s ‘Peacemaker’ coming to HBO Max

HBO Max is set to explore the origins of the Peacemaker character, the master of weapons from the highly anticipated upcoming The Suicide Squad film, in the new Max Original action-adventure-comedy series Peacemaker. The network has given a straight-to-series order of eight episodes for the first season of the show. John Cena will reprise his role from The Suicide Squad movie to star in the series, and the film’s … Continue reading “Oh f#ck John Cena’s ‘Peacemaker’ coming to HBO Max”

Framestore takes us BTS of John Cena Experian spot

In this new multi-spot campaign for Experian, Framestore teamed up with MikeTeevee and RESET director Gary Freedman to demonstrate that it’s now possible to increase your credit score in an instant with Experian Boost. In the first spot of the series, titled “Stampede,” a hero character (Cena) saves the day for a downtrodden man stranded with his … Continue reading “Framestore takes us BTS of John Cena Experian spot”

Fallon works out with John Cena for Michelob ULTRA

With the Super Bowl coming fast and furious this weekend most brands, some have taken a pause due to Kobe Bryant’s tragic death, are rolling out their teasers and spots to showcase the $5.6 million they have paid for a :30-second slot. Now Michelob ULTRA and agency FCB New York are presenting theirs featuring Tonight … Continue reading “Fallon works out with John Cena for Michelob ULTRA”

Wrestler John Cena stars in new Hefty spots by Havas Chicago

John Cena is not a great actor. I can safely say that since, well, he is nowhere around and I’m in the confines of my apartment!

That said, the wrestler-turned-TV-star-turned Hefty spokesman sure is likable.

And it’s his “Dwayne Johnson” likability that bodyslams any other spots this week and places these new Hefty trash bag spots, from Havas Chicago, into RAW.

Not WWE RAW. Reel Chicago RAW!

No adjustments needed in Elizabeth Banks-helmed Tommy John spot

I’ve been a huge fan of Elizabeth Banks ever since I first caught her in Steven Spielberg’s Catch Me if You Can (2002). My fondness for her only grew more as she portrayed J. Jonah Jameson’s assistant Betty Brandt in Sam Raimi’s Spider-Man series. Watching her transform herself from a successful comic actress to director … Continue reading “No adjustments needed in Elizabeth Banks-helmed Tommy John spot”

Summer Movie Guide: 2021 edition

2020 was a really challenging year for everyone, but especially so for everyone involved in movie production. With everything “opening up” again all over the nation this summer, movie fans are flocking to the theaters in an attempt to achieve some level of normalcy. We’ve got your rundown of movies you can expect to see … Continue reading “Summer Movie Guide: 2021 edition”

Behind the Scenes: How F9 creates total “Car-nage”

F9 is the ninth chapter in the Fast & Furious Saga, which has endured for two decades and has earned more than $5 billion around the world.   Vin Diesel’s Dom Toretto is leading a quiet life off the grid with Letty and his son, little Brian, but they know that danger always lurks just over their peaceful horizon. … Continue reading “Behind the Scenes: How F9 creates total “Car-nage””

It’s brother against brother in new F9 trailer

There is no doubt that the action in Universal’s Fast & Furious franchise has gotten more and more over the top. At one point in the new trailer, which Uni released today, Tyrese Gibson, who plays Roman Pearce, even says, “We’ve taken out cars, trains, tanks and even submarines.” Yep, with each film, the action … Continue reading “It’s brother against brother in new F9 trailer”

The Suicide Squad Red Band trailer is mad bonkers

From the horribly beautiful mind of writer/director James Gunn comes Warner Bros. Pictures’ superhero action adventure The Suicide Squad, featuring a collection of the most degenerate delinquents in the DC lineup. The new Red Band trailer which Warner Bros released today is not only bananas and the most exciting trailer we have seen in a … Continue reading “The Suicide Squad Red Band trailer is mad bonkers”

F9 sets opening date and releases photos

No matter how fast you are, no one outruns their past. However, they are allowed to change lanes when it comes to opening for a theatrical audience. And that is the case with F9, the ninth chapter in The Fast and the Furious saga that has endured for almost two decades and has earned more … Continue reading “F9 sets opening date and releases photos”

Chicago’s Jennifer Holland joins ‘The Peacemaker’

HBO Max announces new stars for original DC action-comedy series “Peacemaker” from The Suicide Squad writer / director James Gunn and producer Peter Safran. Danielle Brooks (Orange Is the New Black; The Color Purple on Broadway) will star as Leota Adebayo, along with Robert Patrick (Terminator 2: Judgment Day; HBO’s Perry Mason) as Auggie Smith, … Continue reading “Chicago’s Jennifer Holland joins ‘The Peacemaker’”

American Film Market kicks off with 562 exhibitors

Kicking off today, the American Film Market (AFM®) announced today that it will welcome the global industry with participants coming from 78 countries and 42 U.S. states – more countries than any AFM in the last decade.  To date, a record 562 Exhibitors are registered for AFM 2020 Online from 48 countries with the largest … Continue reading “American Film Market kicks off with 562 exhibitors”

AFM announces five-day programming lineup

The American Film Market today announced its initial speakers, topics, and programming calendar for AFM 2020 Online which begins next Monday, November 9.  The AFM’s opening Conference – The Future of Film – will launch with two marquee one-on-one conversations: Mark Gill, President and CEO of Solstice Studios, will take the online stage to discuss his views and predictions … Continue reading “AFM announces five-day programming lineup”

Honda just isn’t feeling Savage anymore

Think of Honda going from Savage to well, tough. As in Fred Savage, the brand voice since 2014, and tough guy John Cena. The former WWE superstar turned actor, who will appear next year in Universal’s F9 and James Gunn’s Suicide Squad is the new voice for the Honda brand. As the brand moves away … Continue reading “Honda just isn’t feeling Savage anymore”

New town. New lies. And they’re coming to HBO Max

New town. New secrets. New Little Liars. A new generation of Pretty Little Liars is coming to HBO Max, which has given a direct-to-series order for the new Max Original drama Pretty Little Liars: Original Sin, from executive producer/writer Roberto Aguirre-Sacasa (Riverdale, Chilling Adventures of Sabrina) and co-executive producer/writer Lindsay Calhoon Bring(Chilling Adventures of Sabrina). Twenty years ago, a series of tragic … Continue reading “New town. New lies. And they’re coming to HBO Max”

WB releases new footage of ‘The Suicide Squad’

So far DC FanDome is living up to the hype. It started off with an exciting new trailer for Wonder Woman 1984. Then, there was the reveal from WB Games Montreal for the new Gotham Knights video game. Which brings us to James Gunn’s The Suicide Squad. And it looks dope AF. After an engaging … Continue reading “WB releases new footage of ‘The Suicide Squad’”

Everything you need to know about Peacock streaming

Get ready for more streaming. Peacock, NBCUniversal’s new highly anticipated streaming service, will officially launch tomorrow offering consumers across the country a world-class collection of the best live and on demand programming from NBCUniversal and beyond. Peacock will offer more than 20,000 hours of premium content from networks and studios including NBC, Bravo, USA Network, SYFY, Oxygen, E!, … Continue reading “Everything you need to know about Peacock streaming”

All Lives Can’t Matter unless Black Lives Matter

To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. And it’s our Reel Ad of the Week for the truth it speaks about our lives. Building … Continue reading “All Lives Can’t Matter unless Black Lives Matter”

Laundry takes us behind the scenes of new Kilz spot

Design, animation and production studio Laundry recently animated a photoreal CG spot for KILZ primer. The new campaign via Los Angeles-based ad agency Arcana Academy encourages younger do-it-yourselfers, particularly older Millennial or “Xennial” consumers, to use primer before they paint.  Set to REO Speedwagon’s early ‘80s hit, “Keep on Loving You,” the 30-second spot plays … Continue reading “Laundry takes us behind the scenes of new Kilz spot”