From the dynamic directing duo of Bonnie Dennison and Alison Barton, and produced by Good Times, comes the latest GALE campaign for Milk. The “Hey Mama” campaign, featuring spots titled “Sleep” and “Strength,” blends nuance, humor, and the directors’ signature touch of weirdness.
The campaign spotlights influencer moms from the fitness and homesteading worlds, contrasting the real truth of motherhood with a quirky charm. With the message that moms need sleep and strength, not just #INSPO, the campaign brilliantly brings Instagram vs reality to life.
Bonnie + Alison’s backgrounds in performance and comedy writing shine through, delivering the brand’s message with wit and ease. Watch below:
REELated:
“We love directing funny campaigns that have a real message – and the message of the Milk ‘Hey Mama’ campaign really spoke to us,” said Bonnie + Alison. “The unrealistic expectations placed on women, especially mothers, is a theme we frequently explore in our work. From initial brainstorming through to editing and post, it was a joy to collaborate with the talented folks at GALE.”
Bonnie + Alison have an impressive portfolio, having written and directed award-winning short films and well-known commercial campaigns for brands like Wendy’s, Subway, Amazon, Spotify, and Liquid Death. Their work has featured notable performers such as Mindy Kaling, Shaquille O’Neal, John Cena, Terry Crews, Megan Rapinoe, Ken Jeong, Sarah Hyland, and Martha Stewart.
CREDITS
BRAND: MilkPEP
- Vice President, Consumer: Miranda Abney
- Marketing Media Manager: Alexa de Alessandrini
AGENCY: GALE
- Managing Director, Creative: Geoff Edwards
- Group Exec. Producer: Tessa Banks
- Creative Producer: Bradley Valentin
- CD / Copy Writer: Brian Friedrich
- CD / Art Director: Ronney Chong
- Copywriter: Adoabi Ugoagu
- Business Lead: Alison Stelzer
- Engagement Lead, Client Partner: Abbey Koma
- Senior Project Manager: Kristin Francavilla-Webb
PRODUCTION COMPANY: GOOD TIMES
- Directors: Bonnie + Alison
- Executive Producer: Eric McCasline
- Executive Producer: Corwin Carroll
- Executive Producer: Bernadette Spear
- Producer: TJ Freeman
- DP: Bryan Newman
- Production Designer: Tim Moen
EDIT: COSMO STREET
- Editor: Julie Gannon
- Post Producer: Marie Managas
This article was brought to you for FREE. Independent Journalism is not. Please support Reel 360 News and Reel Chicago by donating here.
