Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

1+ Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

Susan Treacy, Executive Creative Director Energy BBDO

2+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Susan Treacy is an Executive Creative Director at … Continue reading “Susan Treacy, Executive Creative Director Energy BBDO”

Tonise Paul becomes Chairman of Energy BBDO

2+ Energy BBDO announced today that Jeff Adkins, currently EVP and Managing Director, is being promoted to President and CEO of the agency beginning January 1, 2020. He succeeds Tonise Paul, who will become Chairman. Adkins joined Energy BBDO in 2002 from EuroRSCG (now Havas). Over the years, he has served as Client Service Director, … Continue reading “Tonise Paul becomes Chairman of Energy BBDO”

Energy BBDO rocks The Cradle for Adoption Month

3+ November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great … Continue reading “Energy BBDO rocks The Cradle for Adoption Month”

Energy BBDO beats former boss for Brown-Foreman win

3+ Take that, Andrés Ordóñez. Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as … Continue reading “Energy BBDO beats former boss for Brown-Foreman win”

Energy BBDO gets to heart of the matter w/Alka-Seltzer

3+ For the first time ever, Bayer’s Alka-Seltzer and Alka-Seltzer Plus have come together to launch a universal brand platform focusing on a key benefit that both products share: amazingly fast relief. If you’ve never needed one after an iconic Optimus or AICP party, Alka-Seltzer is used to treat gastrointestinal issues like heartburn, acid indigestion, … Continue reading “Energy BBDO gets to heart of the matter w/Alka-Seltzer”

Energy BBDO launches “epic” campaign for Zap

1+ Online real estate portal Zap, from Grupo Zap, has launched ‘The First Time in a New Home is Epic,’ a comical campaign from Energy BBDO, Brasil. Directed by Clemente of Iconoclast, the spots celebrate the first day-to-day moments enjoyed by those who have just moved into a new house – whether it be putting … Continue reading “Energy BBDO launches “epic” campaign for Zap”

MillerCoors & Energy BBDO sparkle with new drink

1+ The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”

Energy BBDO puts faces on the Opioid crisis

8+ Last year, a mindboggling 22,000 people lost their lives to prescription Opioid overdose last year. With President Trump declaring that the Opioid Crisis is a US Public Health emergency, the National Safety Council is taking action to address the issue head on by launching a provocative nationwide public education campaign via EnergyBBDO that literally … Continue reading “Energy BBDO puts faces on the Opioid crisis”

Energy BBDO calls up new smart phone for ZTE

6+ On Friday, ZTE, the Chinese multinational telecommunications equipment and systems company headquartered in Shenzhen, Guangdong, released their most innovative, revolutionary device yet to market – the dual screen ZTE Axon M. To launch the product, which is exclusive to AT&T, the brand debuted an entertaining new marketing effort from Energy BBDO that features the … Continue reading “Energy BBDO calls up new smart phone for ZTE”

Energy BBDO cracks some eggs, makes an omelet

6+ For me, nothing beats a fried egg sandwich with whisky-maple bacon on a croissant in the morning. Yeah, I just displayed my “bougie.” More than pancakes. More than waffles. More than peanut butter French Toast. I like my eggs in egg form. Why am I going on about how I like my eggs? Because … Continue reading “Energy BBDO cracks some eggs, makes an omelet”

“Stranger Things,” Energy BBDO, Rowley Samuel

6+ Netflix cancels ‘Stranger Things’ bar Pop-up pop-culture bars are all the rage. In New York and LA, Tim Burton fans can do dinner and a show at “Beetlehouse.” Los Angeles is also home to the Star Wars-themed “Villainy and Scum” Cantina. And since August, Chicago has boasted the aptly named, “The Upside Down,” a … Continue reading ““Stranger Things,” Energy BBDO, Rowley Samuel”

Energy BBDO and Orbit chew their way into RAW

Soooo you happen to be going to the bank and there’s a robbery. Obviously, they’re going to tell you to lie down on the floor — it is one of the tropes of any good robbery after all.

So now what do you do while you wait and possibly pee your pants?

You reach confidently into your (dry) pants and pull out a pack of Wrigley’s Orbit Gum.

EnergyBBDO, Leo Burnett score big at 2017 Effies

The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.

While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.

EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.

King Center, BBDO reimagine love for BHM

1+ This Black History Month, and coinciding with Valentine’s Day, The King Center for Nonviolent Social Change is reimagining love to mean something much more than just romance. “BE LOVE” urges people to look at love in another light – as a powerful force for good, advancing justice for all.  Inspired by the words of Dr. Martin Luther King Jr. … Continue reading “King Center, BBDO reimagine love for BHM”

Energy Upgrade sheds light on Californian’s power

3+ DDB San Francisco has released its latest campaign for Energy Upgrade California – an organization dedicated to bringing California together to meet the state’s energy goals. The Collectors film is a metaphor designed to draw attention to the abundance of clean energy California has to offer. That is, except during peak hours from 4-9pm … Continue reading “Energy Upgrade sheds light on Californian’s power”

Burnett’s Taylor, BBDO’s Filip among Gerety judges

1+ Global CCO at Leo Burnett and CCO at Publicis Communications North America, Liz Taylor and Energy BBDO’s SVP and ECD, Iona Filip, will represent Chicago as judges for the global Gerety Awards. The awards, now in its second year was founded by Epica Awards alumni Lucía Ongay and Joe Brooks. Lizette Williams, head of cultural engagement and … Continue reading “Burnett’s Taylor, BBDO’s Filip among Gerety judges”

BBDO named “Network Of The Year” for record 7th time at Cannes

3+ Completes BBDO Network of the Year Sweep Across Major Industry Creative Competitions: ADC, Cannes, D&AD and One Show. At the 2018 Cannes Lions International Festival of Creativity, BBDO Worldwide was named Network of the Year. It’s the second year in a row and seventh time in the history of this network award that BBDO … Continue reading “BBDO named “Network Of The Year” for record 7th time at Cannes”

“Table Read,” BBDO, DDB, Gitersonke in the news

A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.

And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.

The flag “is the fabric that brings an entire nation together,” Schwarber says.  “It says to the world, we will never lose faith … and maybe this October, if we fly it high enough, and loud enough and proud enough, well, you get the idea.”

Was SCC’s CD Ron Sone, who created the spot with CD Michael Dorich, surprised at the overwhelming reaction? “No, just at the speed it caught on,” he says. And those  two million hits were only from a Facebook posting, although the spot also appears on other social media outlets.

Jack Daniel’s launches new ‘Make it Count’ film

1+ Following Jack Daniel’s first global ad campaign, the brand challenged Los Angeles’ Spark Foundry to rethink how the new campaign creative could be extended — to build on the TV spot’s light-hearted, whimsical, and optimistic tone. Spark Foundry’s solution was to reimagine the campaign’s narrative as one with greater depth and positivity in telling Make It Count stories … Continue reading “Jack Daniel’s launches new ‘Make it Count’ film”