The TV category is fragmenting more every day (40 streaming services, 100 passwords, strange links on the internet to watch the game, etc.)… not exactly an entertaining way to get entertainment. This new campaign shows DirecTV is the antidote to the category nonsense.
Launching last week, TBWA\Chiat\Day LA is pitting Dallas Cowboys quarterback Dak Prescott against The Real Housewives in a head-to-head match on the football field in, “The Wives’ House,” the third installment of DirecTV’s “Get Your TV Together” campaign.
The first version featured all-time tennis great Serena Williams as Wonder Woman and the second included baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson in an entirely new role as GOATbusters
The offensive lineup features the ever-charming Prescott and CeeDee Lamb. On defense are some of the fiercest, most glamorous, most iconic Real Housewives from multiple franchises of the series — Teresa Giudice, Kyle Richards (Halloween franchise), and Kenya Moore.
In this over-the-top, mashed-up world, audiences get a front row seat for big hits, trick plays, high fashion and low blows — including Giudice’s first touchdown, and Prescott’s first table flip. Watch below and find out Whose House:
Fandom is at the core of Chiat’s advertising strategy. Combining Football & The Real Housewives wasn’t just bringing together two incredibly influential fandoms in the most delightfully unhinged way — but also a way to reach a broader audience for the brand and demonstrate how we’re here for whatever content you love.
The spot launches as a :30 across Linear TV with a long-form asset running on digital and social. Cutdowns of the :30, as well as high-impact digital placements, will complement the TV media.
Digital experience agency, Critical Mass, also partnered to bring the campaign to life across digital and social – from a Meta AR game to Snap filters and Reddit integrations.
In addition to TBWA\Chiat\Day LA and Critical Mass, an Omnicom Integrated Agency Team including Hearts & Science, KERN and fluent360, worked together to help bring the campaign to life.