A little love goes a long way in new AT&T holiday spot

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(Lebron James shows off singing skills in AT&T spot)

AT&T, with help from LeBron James, is sharing a little love as we all close out a trying 2020 and look forward to the New Year with hope.

The new creative, from our friends at BBDO, LA, features peeps from all walks of life coming together singing the 1969 David Ruffin hit Put a Little Love in Your Heart, including a few notable vocal cameos from AT&T’s well-loved Lily character, and none-other than LeBron James.

The heartfelt track serves as a much-needed anthem for unity and compassion as we all continue to be socially distant. Watch the :60-second spot below directed by The Corner Shop’s Peter Thwaites:


ALSO READ: Reel 360’s Last-Minute Holiday Gift Guide


CREDITS:

CLIENT: AT&T

  • SVP, Advertising and Marketing Communication: Valarie Vargas                                              
  • VP, Advertising and Social Media: Marc Burns
  • Director, Advertising: Dave Brown
  • Sr. Manager, Advertising: Stephanie Mejia
  • AVP, Digital Strategy and Performance: Melissa Smith
  • Director, Performance Advertising: Jillian Ramirez
  • Sr. Performance Marketing Manager: Kaeleigh Morrison
  • Director, Diversity Advertising: Mariel Llenza
  • AVP, Media Strategy, Global Marketing Organization: Sabina Ahmed
  • Director, Media Strategy, Global Marketing Organization: Scott Klatskin
  • Sr. Manager, Media Strategy, Global Marketing Organization: Esther Rim

AGENCY: BBDO

  • Chief Creative Officer, Worldwide: David Lubars
  • Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
  • Executive Creative Director: David Povill
  • Executive Creative Director: David Cuccinello
  • Group Executive Producer: Julie Collins
  • Executive Producer: Whitney Husnik
  • President BBDO LA & Global Client Lead: Rachel Nairn
  • Managing Director: Julien Lemoine
  • AT&T Account Lead: Stacia Parseghian
  • Senior Director: Laura Perrizo
  • Account Director: Guilherme Pimentel
  • Account Supervisor: Claire Sommer
  • Account Executive: Troy Hudson
  • Assistant Account Executive: Bobby Walker
  • Chief Strategy Officer: Crystal Rix
  • Head of Strategy: Tim Millar
  • Communications Planning Director: Mac Russell
  • Planning Director: Reza Rostampisheh
  • Brand Planner: Madeleine Reeves
  • Project Manager: Cornelia Berg

AGENCY: CRITICAL MASS

  • Executive Creative Director: Frank Dattalo
  • Creative Director: Cori Donohoe
  • Associate Creative Director: Heather Rosen
  • Associate Creative Director: Trey Tyler
  • Executive Producer: Sydney Woodman
  • Producer: Cale McArthur
  • Editor: Ryan Bouman
  • Client Partner: Heather Livengood
  • Account Director: Austin Tatum
  • Program Director: Laurie Ma
  • Senior Producer: Amy Damus
  • Project Manager: Melissa Cavaliere

AGENCY: HEARTS & SCIENCE

  • Managing Executive Director: Mike Venables
  • Executive Director, AT&T Consumer Media: Shanae Johnson
  • Executive Director, Digital Strategy: Theresa Fromm
  • Senior Director, Strategy: Christiana Messina
  • Senior Director, Strategy: Brian Diamond
  • Director, Strategy: Alex Ornstein
  • Associate Director, Strategy: Brook Hauge

PRODUCTION COMPANY: The Corner Shop

  • Director: Peter Thwaites
  • Executive Producer: Anna Hashmi
  • Executive Producer: Jay Shapiro
  • Producer: Suzie Greene-Tedesco

EDIT: WORK Editorial

  • EP: Marlo Baird
  • Post Producer: Brian Scharwath and Paloma Wodehouse
  • Editor: Neil Smith and Leah Turner
  • AE: Oliver Hecks and Will Nguyen

VFX: Preymaker | Creative + Technology

Makers:

  • Angus Kneale
  • Melanie Wickham
  • Verity Grantham
  • Greg Cutler
  • Matt Tremaglio
  • Simon Holden
  • Randy Krueger
  • John Haley
  • Ben Weaver
  • Devan Maura Saber

Arrangement by Walker Music

  • Executive Producer: Sara Matarazzo, Stephanie Pigott
  • Producer: Danielle Soury

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SOURCE: BBDO

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