Kunis, Kutcher star in Cheetos Super Bowl TVC

Pepsi may not be dominating the Super Bowl like it has, well almost every year, but that doesn’t mean other brands won’t be taking over. After reclaiming its Super Bowl icon status last year, today Cheetos unveiled this year’s full TVC for Super Bowl LV, It Wasn’t Me. In the commercial, created by Goodby, Silverstein … Continue reading “Kunis, Kutcher star in Cheetos Super Bowl TVC”

Cheetos returns to Super Bowl with Ashton Kutcher

When my editor asked me to write an article about a Super Bowl spot, I kinda was like, “Whaaaat? Why?” I hate the Super Bowl. Can’t I just binge Friends on HBO Max? Then he told me it was a spot created for Cheetos by Goodby, Silverstein and Partners. A bag of Flamin’ Hot Cheetos … Continue reading “Cheetos returns to Super Bowl with Ashton Kutcher”

It’s “Hammer Time” for Cheetos Super Bowl teaser

Rather than show audiences the entire spot, brands are now beginning to create Super Bowl teasers for the big game. This new one for Cheetos Popcorn from Goodby Silverstein & Partners  is popping back into the Super Bowl with a 30-year-old smash song from OG rapper MC Hammer. Cheetos’ new ready-to-eat Popcorn brings the legendary taste of … Continue reading “It’s “Hammer Time” for Cheetos Super Bowl teaser”

Flamin’ Hot Cheetos unveils fan fashion on runway

This is hot. One of the hottest weeks in fashion and beauty is about to get dusted in orange thanks to Frito-Lay brand, Flamin’ Hot Cheetos. Next week, the snack brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style bar and is asking fans to … Continue reading “Flamin’ Hot Cheetos unveils fan fashion on runway”

David&Goliath’s GCD Robert Casillas on Super Bowl ads

It’s always exciting to see the creative that makes its way into Super Bowl. People don’t realize the countless hours, calls, scripts, and so on that it takes to get here. So first off, I want to congratulate everyone who was involved in any of the spots. Even the ones that didn’t make it to air. … Continue reading “David&Goliath’s GCD Robert Casillas on Super Bowl ads”

Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot

We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic brand in the snack game, Lay’s has been present for moments, both big and small, in people’s lives for more than 75 years. America’s favorite … Continue reading “Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot”

Rick Astley rolls in with new Frito-Lay campaign

He’s back, but he’s not rolling us. British music sensation Rick Astley returns to star for a second year in Frito-Lay’s “New Year, New You” campaign. The 360-degree program spotlights Astley’s hit song Never Gonna Give You Up as a reminder that while traditional new year’s resolutions often focus on giving things up, consumers can seize the … Continue reading “Rick Astley rolls in with new Frito-Lay campaign”

NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay

As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”

Doritos unleashes new Flamin’ Hot Cool Ranch

For the first day of winter, what does Doritos go and do? The brand unleashes new Doritos Flamin’ Hot Cool Ranch Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy, bold crunch. The latest addition to the Flamin’ Hot family, Doritos Flamin’ Hot Cool Ranch is … Continue reading “Doritos unleashes new Flamin’ Hot Cool Ranch”

Clockwork Films: Launches in U.S with new partners

Clockwork Films, the award-winning production collective with offices in Sydney and Auckland, has partnered with Marc Furmie, Michael D. Olmos, and Ty Linegar to launch Clockwork in the U.S. The new entity unites deep experience in feature film development and production with engaging and diverse talent for both advertising and long-form content. Talent mentorship and … Continue reading “Clockwork Films: Launches in U.S with new partners”

Cannes Lions: Omnicom agencies dominate festival

At Cannes Lions Live 2021, Omnicom Group (NYSE: OMC) agencies were recognized for their excellence within both the creative and media disciplines. All three Omnicom creative networks (BBDO, DDB, and TBWA) placed in the top ten of the Network of the Festival competition, with BBDO coming in third, DDB in sixth, and TBWA in seventh. AMV BBDO … Continue reading “Cannes Lions: Omnicom agencies dominate festival”

ADC Awards: Spotify, FCB, Goodby lead noms

The One Club for Creativity announced entries from 37 countries that have been selected by its juries of top global creative leaders as finalists for the historic ADC 100th Annual Awards. All finalists will receive a Gold, Silver, Bronze Cube or Merit at this year’s ADC 100th Annual Awards, to be announced on June 9th during the online Creative Week … Continue reading “ADC Awards: Spotify, FCB, Goodby lead noms”

Eva Longoria to direct HBO Max Latinx comedy

Eva Longoria is set to direct and executive produce The Gordita Chronicles pilot at HBO Max. The single-camera family comedy hails from Josh Berman’s Osprey Productions, Zoe Saldana’s Cinestar Pictures, and Sony Pictures TV, where Berman’s Osprey Prods is under a deal. The Gordita Chronicles, written by Claudia Forestier, is about a willful, chubby, 12-year-old … Continue reading “Eva Longoria to direct HBO Max Latinx comedy”

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

Amid Tom Brady and the Tampa Bay Buccaneers‘ systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 to be exact. At $5.5 million per 30 seconds. USA Today’s Ad Meter ranked Rocket Mortgage and Tracy Morgan as the top one and two. … Continue reading “Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads”

Matthew McConaughey is #FlatMatthew in Doritos spot

Aha! We now know who #FlatMatthew is. To celebrate the return of one of the most anticipated Frito-Lay product launches in history, Doritos 3D Crunch, Doritos has enlisted the help of one of the most dynamic and multi-dimensional stars around, Matthew McConaughey (Dallas Buyers Club, Interstellar, Wolf of Wall Street), for its Super Bowl LV campaign, #FlatMatthew. In … Continue reading “Matthew McConaughey is #FlatMatthew in Doritos spot”

Rocket Mortgage goes for two in Super Bowl LV

Well, $11 million is a helluva downpayment. Rocket Mortgage today announced it will double down, debuting two new commercials, at a cost of $5.5 million each, during Super Bowl LV. The new spots mark the fourth year, the company has advertised in the Super Bowl. This year’s ads will showcase both the company’s technology platform … Continue reading “Rocket Mortgage goes for two in Super Bowl LV”

Terry Crews gets “beesy” for Honeycomb Cereal

Known for its big size, big crunch and big honey taste, Honeycomb cereal is launching a new brand campaign starring actor and comedian Terry Crews (Brooklyn Nine-Nine) as a larger-than-life bee character known as “Big Honey.” The campaign features Crews sharing a little straight talk with tweens and teens to inspire and give them confidence to tackle … Continue reading “Terry Crews gets “beesy” for Honeycomb Cereal”

‘Twas the night before Super Bowl with Frito-Lay

With many major brands such as Budweiser, Coke, Pepsi and Hyundai skipping out on spending the estimated $5.5 million for a :30-second ad slot during Super Bowl LV, one would think that this year’s assortment of spots might be along the quality of say Ashley’s Furniture or Carshield. Thank brands like Frito-Lay for not allowing … Continue reading “‘Twas the night before Super Bowl with Frito-Lay”

Michelob ULTRA reveals Super Bowl campaign

Like a rushing Defensive line, here come the Super Bowl spots. Super Bowl stalwarts such as Budweiser, Coke and Pepsi may be taking a break from the Big Game, but that doesn’t mean other brands are. Michelob ULTRA, and agency Wieden+ Kennedy, unveiled its Super Bowl campaign which poses a thought-provoking question on the role … Continue reading “Michelob ULTRA reveals Super Bowl campaign”

Doritos asks, “Who is #FlatMatthew ?”

While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, … Continue reading “Doritos asks, “Who is #FlatMatthew ?””