Popeyes is set to spice up the Super Bowl with a flavorful ad featuring none other than Ken Jeong. Known for his roles on The Masked Singer, Community and The Hangover and set to join the Hollywood Walk of Fame in 2024, Jeong will play a central role in Popeyes’ first-ever Super Bowl commercial.
In a teaser released by the QSR brand, Jeong is seen accompanied by his adorable pup, Mocha, marking their on-screen debut together. Jeong expressed his excitement about the collaboration, emphasizing the unique experience of being featured in Popeyes’ inaugural Super Bowl ad.
Created by McKinney, the teaser introduces the theme of Jeong waiting more than 50 years for the perfect wings, leading to the unveiling of Popeyes’ new snack featuring five distinct flavors: Signature Hot, Ghost Pepper, Sweet’ N Spicy, Roasted Garlic Parmesan, and Jeong’s favorite, Honey BBQ.
Watch below:
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Drawing a parallel to athletes participating in multiple Super Bowls, Jeong sees this opportunity as both a responsibility and a privilege. He recognizes the significance of being the focal point in a commercial for a brand known for its iconic offerings.
Jeong, who has a personal connection to New Orleans, the birthplace of Popeyes, reminisces about his time at Tulane University and acknowledges the brand’s role in his post-shift treats during his medical career.
“It was not uncommon after a long night, after a shift, that I would go to Popeyes and just treat myself,” Jeong said. “Even when I did a commencement speech there a couple of years ago and one my big requests was a Popeyes spicy chicken sandwich,” Jeong said in a USA Today article.
directed by the talented Calmatic. Known for his creative prowess, Calmatic’s credits include directing the 2023 remakes of classic movies “House Party” and “White Men Can’t Jump.” His unique vision and storytelling skills have left an indelible mark on the film industry, making him a sought-after director for both films and commercials.
Calmatic’s previous work extends beyond the big screen, including directing TurboTax’s memorable Super Bowl spot in 2020. His expertise also shines through in various music videos and commercials, showcasing a diverse range of projects. Notable collaborations include creating spots for Apple, the Ad Council, and the flavorful world of Flamin’ Hot Cheetos.
With a knack for bringing fresh perspectives to his projects, Calmatic’s direction of the Popeyes Super Bowl ad is poised to add a dynamic and engaging touch to the Big Game commercial lineup. His ability to seamlessly blend storytelling with visual creativity has earned him acclaim across different mediums, making him an ideal choice for a brand like Popeyes known for its bold and flavorful identity.
Directed by Calmatic
Known for his creative prowess, Calmatic’s credits include directing the 2023 remakes of classic movies House Party and White Men Can’t Jump. His unique vision and storytelling skills have left an indelible mark on the film industry, making him a sought-after director for both films and commercials.
Calmatic’s previous work extends beyond the big screen, including directing TurboTax’s memorable Super Bowl spot in 2020. His expertise also shines through in various music videos and commercials, showcasing a diverse range of projects. Notable collaborations include creating spots for Apple, the Ad Council, and the flavorful world of Flamin’ Hot Cheetos.
With a knack for bringing fresh perspectives to his projects, Calmatic’s direction of the Popeyes Super Bowl ad is poised to add a dynamic and engaging touch to the Big Game commercial lineup. His ability to seamlessly blend storytelling with visual creativity has earned him acclaim across different mediums, making him an ideal choice for a brand like Popeyes known for its bold and flavorful identity.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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