Kia unleashes most powerful midsize sedan in live stream

1+ Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category.   The … Continue reading “Kia unleashes most powerful midsize sedan in live stream”

“Kia-ck ass” summer ‘The Features Film’ opens

2+ It’s been quite the year for movies or the lack of them. With Warner Bros’ Tenet being pushed back to an unnamed date and with chatter of theaters not reopening until mid-2021, audiences are in dire need of a good ol’ fashioned action blockbuster. Thank god for the creative team David&Goliath and Kia Motors … Continue reading ““Kia-ck ass” summer ‘The Features Film’ opens”

Kia’s new campaign has two words for you, “Road Trip!”

1+ Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””

Kia’s “Telluriders” deliver 95K face shields to hospitals

3+ In response to a shortage of personal protective equipment (PPE) caused by the COVID-19 pandemic, volunteers called “Telluriders” from Kia Motors’ U.S. headquarters delivered the first of the 95,000 face shields the company is donating to hospitals and medical facilities throughout Southern California to Mission Hospital in Mission Viejo. Subscribe: Sign up for our FREE … Continue reading “Kia’s “Telluriders” deliver 95K face shields to hospitals”

Kia’s ‘Good Program’ to donate $1m to homeless youth

2+ It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel … Continue reading “Kia’s ‘Good Program’ to donate $1m to homeless youth”

Lucky Post’s Marc Stone helps Kia deliver action

1+ The hardest working stunt person has a vehicle to match in the new spot for Kia’s new SUV, the 2021 Seltos. Edited by Lucky Post’s Marc Stone for the creators of the TV spot, Inspire Agency, the spot traverses various locations, from city streets to rugged landscapes – showing the style and capability of … Continue reading “Lucky Post’s Marc Stone helps Kia deliver action”

Kia gets aspirational in “tough” Super Bowl spot

2+ What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”

Kia releases Super Bowl teaser for 2021 Seltos SUV

1+ Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”

Kia uses Super Bowl to fight youth homelessness

2+ While millions of us will be snacking away on chips and guac, guzzling beer and eating pigs in blankets during this year’s Super Bowl, there will be another group who could care less about the Big Game. That would be the more than 4.2 million young people experiencing homelessness in America. Kia Motors of … Continue reading “Kia uses Super Bowl to fight youth homelessness”

Kia Motors introduces “The Great Unknowns” class

1+ It’s hard to remember many of the spots from previous Super Bowls. Who are we kidding? It’s hard to remember the Super Bowl score unless your team won. That said, one spot the Reel 360 Team still remembers fondly came from Kia and agency David&Goliath. 2019 was the year Kia Motors America took an … Continue reading “Kia Motors introduces “The Great Unknowns” class”

2019 Kia Sorento takes world’s shortest test drive

1+ The Reel 360 Team didn’t see this coming. In the newest spot for Kia Motors America, from creative agency David & Goliath, the agency asks us to ponder the question, “How many features of the 2019 Sorento can you showcase in just over 300 feet?” Their answer lies in the latest spot, directed by … Continue reading “2019 Kia Sorento takes world’s shortest test drive”

Kia Stinger GTS runs with wild horses in west Texas

2+ I don’t remember much about Super Bowl LIII, The Eagles weren’t playing and some team from New England won again, but I do remember the fab Kia spot from El Segundo’s David&Goliath. As a refresher, the story was about the largely unknown West Georgia town—West Point. The spot highlighted the builders and families of … Continue reading “Kia Stinger GTS runs with wild horses in west Texas”

David&Goliath hit new terrain in Kia Soul spot

5+ Did not see that coming, Kia. Literally. Since taking the automotive industry by storm when introduced in 2009, the Kia Soul has defined and still dominates the category. That of course had to also do with the advertising which featured the groovy hamsters. In fact, The Soul has proved so popular that in March … Continue reading “David&Goliath hit new terrain in Kia Soul spot”

Kia releases a Super Bowl teaser that stars…

3+ As we gear up for the Super Bowl, researching the best guacamole recipes, advertisers are of course polishing their spots and finalizing deals with the celebrities that their brand will feature. This year, Kia now appearing in its 10th consecutive Super Bowl (take that Patriots), has decided to swerve by not featuring the likes … Continue reading “Kia releases a Super Bowl teaser that stars…”

Kia sings the praises of driven Latina business owners

6+ Kia Motors America has launched an inspiring new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. Both collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S. About time somebody did. As part of the campaign, Flor … Continue reading “Kia sings the praises of driven Latina business owners”

David&Goliath expands Kia creative team

4+ LA-Based Agency Taps two ECDs and a GCD to lead Kia Motors business David&Goliath has announced the appointment of three senior creative hires to round out the Kia Motors team: Marc Schwarzberg, ECD, Head of Art/Design; Mark Koelfgen, ECD/Copywriter; and Frauke Tiemann, Group Creative Director. “With the launch of the new Stinger and having … Continue reading “David&Goliath expands Kia creative team”

Pro race car phenom teams with director Jake Scott in badass Kia campaign

3+ New national campaign for the all-new 2019 Kia Forte that demonstrates Kia’s challenger spirit. Stung with styling cues from the award-winning Stinger, the all-new 2019 Kia Forte is now arriving in showrooms and Kia Motors America is eschewing conventional car advertising and is pulling out all the stops to introduce its most sophisticated compact … Continue reading “Pro race car phenom teams with director Jake Scott in badass Kia campaign”

Kids sell cars in Kia Motors Summer Sales campaign

2+ National Campaign Includes Seven Broadcast Spots and a Jimmy Kimmel Live! Segment Kia Motors America is taking a straightforward approach to the automotive Summer Sales season with a national integrated marketing campaign that states the obvious reason why consumers should consider Kia. Simply put, because Kia is “America’s Best Value.” But is it the … Continue reading “Kids sell cars in Kia Motors Summer Sales campaign”

Watch Aerosmith’s Steven Tyler drive a Kia in reverse

11+ Many of us often wonder what it would be like to go back in time. How would it feel? Would we love it or rush back to the present? Kia AOR David&Goliath has delivered a powerful, time-traveling :60 Super Bowl spot, titled Feel Something Again, starring legendary Aerosmith singer Steven Tyler. Taking place at … Continue reading “Watch Aerosmith’s Steven Tyler drive a Kia in reverse”

Kia, The Rock, Finish Line in the news

5+ David&Goliath for Kia David&Goliath has dropped a new campaign for its successful Kia client and this time the brand is taking a new route. And guess what? The hamsters must be back home because none are in sight in this new Sorento spot. Even better, it pokes a little bit of fun at a … Continue reading “Kia, The Rock, Finish Line in the news”