The introduction of Kia America’s first dedicated all-electric model – the all-new 2022 EV6 Crossover – continues as the brand once again partnered with the 73rd Emmys and NBC’s America’s Got Talent. The initiatives follow the May 2021 launch of the EV6 in New York City’s Times Square and will continue to not only introduce the EV6 to U.S. … Continue reading “Emmys: Kia drops electric :60-second spot during 73rd event”
When Kia launched its electric EV6 crossover vehicle in New York City’s Times Square, the automaker relied on the disguise Designer software to accurately pre-visualize the custom video content that would immerse the iconic location. 44 LED video displays spanning six city blocks lit up the square to reveal the new vehicle and Kia’s “Charge … Continue reading “Kia: Automaker takes over Times Square with EV6”
Kia has debuted the all-new 2022 Carnival MPV in a multifaceted marketing campaign, the centerpiece of which is a :43-second broadcast spot entitled “What Else Ya Got?” The spot, created by David&Goliath, illustrates how the Kia Carnival MPV offers active consumers a host of benefits to support their busy lives and stakes Carnival as a … Continue reading “It’s a Carnival for new Kia marketing campaign”
While Kia announced it would not be running a new spot on the Super Bowl, the auto carmaker will be blitzing Sunday on behalf of America’s high school football teams. As America readies for the Kansas City Chiefs and the Tampa Bay Buccaneers, Kia Motors America will focus on giving back directly to young people … Continue reading “Kia Motors accelerates the good of high school football”
After a decade of creative and award-winning Super Bowl campaigns, Kia will not be advertising in Super Bowl LV. Instead, the brand will expand its charitable initiatives in support of America’s youth. Kia’s “Accelerate The Good” program began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a … Continue reading “Kia passes on Super Bowl to focus on America’s youth”
As storytellers, we need the right inspiration and tools in which to convey and translate our experiences. And the world is full of stories, even more so during a pandemic, that are just waiting to be told. In the latest innovative creative campaign for Kia Motors by David&Goliath, Kia introduced the all-new 2021 Sorento, a rugged, … Continue reading “David&Goliath turn Kia Sorento into storytelling machine”
David Angelo, Founder & Chairman of integrated creative agency David&Goliath announces appointment of Lisa Tanner as Managing Director. Reporting to D&G’s President, Yumi Prentice, Tanner’s primary responsibilities on the management team will be to lead the overall Kia business and integrated efforts with all partner agencies. “Lisa’s impressive experience and expertise in the industry, whether managing … Continue reading “Lisa Tanner joins David&Goliath as new Managing Director for Kia”
When we first watched this Kia “K5 Live” stunt on the 72nd Emmy Awards broadcast, our initial reaction was a genuine, jaw-dropping f*ck! Upon seeing it again, our reaction was “dope AF!” The latest work from our friends at David&Goliath underscores the fact that Kia K5 may just be the most powerful midsize sedan on … Continue reading “Kia K5 lands a first-ever flat spin 360-degree stunt”
Kia Motors America’s groundbreaking introduction of the all-new 2021 K5 continues with this weekend’s 72nd Emmy® Awards telecast. In a year full of firsts, Kia, in partnership with the Television Academy, is implementing a first-of-its-kind integration where the K5 will be prominently featured in what are sure to be the most high-profile and unforgettable moments … Continue reading “Kia’s K5 goes for the red carpet on Emmy broadcast”
The introduction of Kia’s most powerful midsize sedan ever – the all-new 2021 K5 – continues as Kia Motors America (KMA) has dropped a creative broadcast campaign and embarked on never-before-seen marketing partnerships with network shows including NBC’s America’s Got Talent and the 72nd Emmy® Awards broadcast. The initiatives come hot on the wheels of the first-ever K5 Live “Triple Threat … Continue reading “Kia, David & Goliath prove K5 sedan is ultimate fun ride”
Kia Motors America today is kicking off a multi-channel marketing campaign in support of the all-new 2021 K5. True to Kia Motors America (KMA) “Give It Everything” philosophy, the wide-reaching, real-time “K5 Live,” effort will reset expectations by placing Kia’s most powerful mid-size sedan in situations previously untouched in this traditionally conservative category. The campaign, … Continue reading “Kia unleashes most powerful midsize sedan in live stream”
It’s been quite the year for movies or the lack of them. With Warner Bros’ Tenet being pushed back to an unnamed date and with chatter of theaters not reopening until mid-2021, audiences are in dire need of a good ol’ fashioned action blockbuster. Thank god for the creative team David&Goliath and Kia Motors America … Continue reading ““Kia-ck ass” summer ‘The Features Film’ opens”
Rooooad trip! Two favorite words to my ears and heart. Who doesn’t love just jumping into your car like, Batman and Robin from the old ’60s series, and just going somewhere? The destination doesn’t matter. It’s the journey that counts. Windows down, the summer breeze blowing through your hair… unless you’re bald. In the spirit … Continue reading “Kia’s new campaign has two words for you, “Road Trip!””
In response to a shortage of personal protective equipment (PPE) caused by the COVID-19 pandemic, volunteers called “Telluriders” from Kia Motors’ U.S. headquarters delivered the first of the 95,000 face shields the company is donating to hospitals and medical facilities throughout Southern California to Mission Hospital in Mission Viejo. Subscribe: Sign up for our FREE e-lert … Continue reading “Kia’s “Telluriders” deliver 95K face shields to hospitals”
It’s always a bold choice for a brand to NOT show their brand in a new commercial. This is especially true when it comes to a car company – especially now when car sales, like everything else is flat. But that is what Kia and creative agency partner, David&Goliath have done in this Reel Ad … Continue reading “Kia’s ‘Accelerate the Good Program’ to donate $1m to homeless youth”
The hardest working stunt person has a vehicle to match in the new spot for Kia’s new SUV, the 2021 Seltos. Edited by Lucky Post’s Marc Stone for the creators of the TV spot, Inspire Agency, the spot traverses various locations, from city streets to rugged landscapes – showing the style and capability of the … Continue reading “Lucky Post’s Marc Stone helps Kia deliver action”
What would you tell your younger self trying to make your way through the world? Maybe heap a little wisdom and encouragement on the kid you once were? For Josh Jacobs, who rose from homelessness in middle school to football stardom as an Oakland Raider, it is an inspiring message of hope and determination, that the Reel … Continue reading “Kia gets aspirational in “tough” Super Bowl spot”
Yesterday, we reported on Kia’s use of the Super Bowl to bring awareness and to youth homeless under the #GiveitEverything . Now, we have a new teaser to talk about for the upcoming big game from creative partner, David&Goliath. The spot, introducing, the all-new Kia 2021 Seltos SUV, features a strong and determined young boy, no more … Continue reading “Kia releases Super Bowl teaser for 2021 Seltos SUV”
While millions of us will be snacking away on chips and guac, guzzling beer and eating pigs in blankets during this year’s Super Bowl, there will be another group who could care less about the Big Game. That would be the more than 4.2 million young people experiencing homelessness in America. Kia Motors of America … Continue reading “Kia uses Super Bowl to fight youth homelessness”
It’s hard to remember many of the spots from previous Super Bowls. Who are we kidding? It’s hard to remember the Super Bowl score unless your team won. That said, one spot the Reel 360 Team still remembers fondly came from Kia and agency David&Goliath. 2019 was the year Kia Motors America took an unconventional … Continue reading “Kia Motors introduces “The Great Unknowns” class”
