Two cultural icons—Coca-Cola and Star Wars—have joined forces for a global marketing campaign that aims to do more than move product. Titled “Coca-Cola x Star Wars: Refresh Your Galaxy,” the
In an age where screen time often overshadows real time, Coca‑Cola is making a move to bring Gen Z back to the present, one ice-cold sip at a time. The
March Madness isn’t just a test for athletes—it’s a full-court press for fans, too. From pregame rituals to buzzer-beater celebrations, being the ultimate supporter takes effort. That’s the idea behind
Doh! Coca-Cola is under fire for its latest Christmas creative, an AI-generated homage to its beloved 1995 commercial, Holidays Are Coming. While the original featured real actors and iconic red
Coca-Cola has unveiled its new global campaign, “It’s Magic When the World Comes Together,” to celebrate the ‘Real Magic’ of human connection and the power of inclusivity at the Olympics
Cartwright showcased its agility and ingenuity with a series of Coca-Cola Zero Sugar ads during the NCAA March Madness tournament in a marketing move that had fans cheering both on
Coca-Cola is set to enchant audiences this festive season with its latest endeavor, The Santa Stories. With a mission to amplify the spirit of ‘Real Magic’ and human connection, Coca-Cola
According to the Lunar New Year Zodiac, the Rabbit is the luckiest of the twelve animals – Production company, Hornet has reunited with Ogilvy Shanghai for the second Lunar New
This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners.
Coca-Cola released a pair of online films celebrating the power of the human spirit to persevere through the coronavirus pandemic. The spots, which the brand will share via social and digital
Brands continue to react to the new edict of social distancing due to the rampant spread of the normal coronavirus COVID-19. Yesterday, we showed you how McDonald’s separated its golden
Well, this is pretty dope. Energy is Coca-Cola’s first new global product launch since the brands’ highly successful, Coke Zero. The campaign strategy centers around the energy drink’s rad looking
With the new wave of Augmented Reality transforming industries in the past couple of years, many forward looking brands, agencies and marketing teams, understand that consumers must be reached in
Student Filmmakers Shayain Lakhani and Devon Solwold from Savannah College of Art & Design win National Film Contest Booksmart director, actress, activist and celebrity ambassador for Coca-Cola Regal Films program
Dallas-based filmmaker and photographer Stewart Cohen is expanding his presence in the stock media space with two major acquisitions under his licensing company, SuperStock. Cohen—best known for his commercial work
Creative production studio Whiskey Bear has added a fresh dose of personality and innovation to its roster with the signing of Keegan & Nicole—a creative duo and real-life married couple
Jon Hamm wants no part of your dog’s birthday bash. Or your suspiciously intense book club. Or anything that isn’t hilariously hyping Carvana. In this week’s Reel Ad of the
Just when you think Liquid Death can’t get any weirder, they plop a toilet in the middle of a studio and dare unsuspecting taste testers to chug high-fiber sodas while
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
FCB New York was the dominant force at this year’s One Show awards, taking home the prestigious Best of Show honor for its innovative “Spreadbeats” campaign for Spotify and earning
