Coca-Cola to conduct $4 billion global review

1+ This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners. The review is said to include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson … Continue reading “Coca-Cola to conduct $4 billion global review”

Coca-Cola digital ads celebrate Everyday Heroes

1+ Coca-Cola released a pair of online films celebrating the power of the human spirit to persevere through the coronavirus pandemic. The spots, which the brand will share via social and digital channels in markets where the coronavirus outbreak is slowing and society is approaching a return to a “new normal,” bring current-day context to two … Continue reading “Coca-Cola digital ads celebrate Everyday Heroes”

Coca-Cola and McCann react to social distancing

1+ Brands continue to react to the new edict of social distancing due to the rampant spread of the normal coronavirus COVID-19. Yesterday, we showed you how McDonald’s separated its golden arches in a show of support for the action. Today, we have Argentina’s Mercado McCann with their effort for client Coca-Cola. The brand used … Continue reading “Coca-Cola and McCann react to social distancing”

Not To Scale takes us BTS of Coca-Cola Energy spot

2+ Well, this is pretty dope. Energy is Coca-Cola’s first new global product launch since the brands’ highly successful, Coke Zero. The campaign strategy centers around the energy drink’s rad looking design and the premise that positive energy is contagious, quickly spreading onto the next person. To accomplish this, agency Ogilvy Uk turned to NYC-based … Continue reading “Not To Scale takes us BTS of Coca-Cola Energy spot”

Timber & Coca-Cola add AR to formula

2+ With the new wave of Augmented Reality transforming industries in the past couple of years, many forward looking brands, agencies and marketing teams, understand that consumers must be reached in even more compelling ways than with methods that are quickly becoming ho-hum. That’s one of the myriad of reasons many are beginning to utilize … Continue reading “Timber & Coca-Cola add AR to formula”

Olivia Wilde & Coca-Cola name ‘Choose Happy’ winner

1+ Student Filmmakers Shayain Lakhani and Devon Solwold from Savannah College of Art & Design win National Film Contest Booksmart director, actress, activist and celebrity ambassador for Coca-Cola Regal Films program Olivia Wilde, announced via social media, the 2019 winners for the student film program. “Once again we have an amazing group of finalists and … Continue reading “Olivia Wilde & Coca-Cola name ‘Choose Happy’ winner”

New Will Smith film ditches Georgia over voting laws

1+ More economic fallout continues from the controversial new Georgia voting restrictions. Director Antoine Fuqua and megastar Will Smith have pulled their production of Emancipation out of the state. This follows Major League Baseball’s decision to do the same with the 2021 All-Star Game. Last month, Georgia Governor Brian Kemp signed the controversial 98-page omnibus … Continue reading “New Will Smith film ditches Georgia over voting laws”

BBDO announces leadership moves

1+ BBDO San Francisco announced a new leadership team today in Kelly Johnson as Chief Executive Officer and Thiago Cruz as Chief Creative Officer. Johnson joins from her most recent post as President of 215 McCann, where she has spent the past eight years leading brands such as LinkedIn, Workday, Xbox, Minecraft, Hulu, Pandora and the SF Giants. Her … Continue reading “BBDO announces leadership moves”

REEL WOMEN: Ntropic’s Flame Artist Amanda Amalfi

3+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2021 REEL WOMEN. During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready, they are making “Herstory.” Talented Senior Flame Artist Amanda … Continue reading “REEL WOMEN: Ntropic’s Flame Artist Amanda Amalfi”

David&Goliath bolsters creative and strategy

0 David Angelo, founder and chairman of integrated creative agency David&Goliath (D&G) today announced a series of promotions and new hires in a move that will bolster the agency’s creative and strategy departments and deliver breadth and depth to its newly launched Creative Impact Hub. Led by Chief Creative Officer Ben Purcell and Chief of Social Impact … Continue reading “David&Goliath bolsters creative and strategy”

Tynesha Williams tapped to lead content studio 3AM

1+ Creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today (we are not sure if it was at 3 AM) by Tara DeVeaux, Managing Director, 3AM. Williams has a strong background … Continue reading “Tynesha Williams tapped to lead content studio 3AM”

Logan Industry launches production company

1+ The producers behind 2020’s award-winning documentary feature ​The Donut King,​ directed by Alice Gu, have launched Logan Industry, a full-service commercial and film/TV production company. Following the success of the documentary, their next feature project is the scripted biopic version of ​The Donut King,​ to be produced with Scott Free, with Ridley Scott serving as EP. … Continue reading “Logan Industry launches production company”

Sadira Furlow joins the Happy Money Movement

1+ Happy Money, a leading fintech company building tools and services for human happiness, has named Sadira Furlow as its Chief Marketing Officer. Sadira joins Happy Money at a time of immense growth, as consumer deleveraging and demand for digitally-native finance products increases. Drawing on her extensive advertising and marketing experience, Sadira will help establish the Happy … Continue reading “Sadira Furlow joins the Happy Money Movement”

Squeak E. Clean scores three Super Bowl LV spots

1+ Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical stylings and audio prowess to Squarespace’s “5 to 9,” debuting a remix of the Dolly Partons’ original “9 to 5” by the country music singer herself, … Continue reading “Squeak E. Clean scores three Super Bowl LV spots”

Walton Isaacson announces multiple hires, promotions

1+ LA-based Walton Isaacson is stepping up recruitment and retention efforts across multiple disciplines, marketing specializations and cultural expertise.  Walton Isaacson CEO Aaron Walton noted, “Over the last eleven months, the agency and its people have demonstrated their exceptional talents and resiliency in the face of all challenges. We are growing, both literally and in every sense … Continue reading “Walton Isaacson announces multiple hires, promotions”

Commercial director releases first feature film

2+ Multidisciplinary director Alex Anderson has made his feature debut with the release of FAMBLY, a character-driven live action film, which is both darkly dramatic and comedic, with hints of magical realism. The film was shot and directed pre-pandemic by Anderson, from his own script, with a mixed cast of 20 first-time film actors and … Continue reading “Commercial director releases first feature film”

Makiné ramps up signs with Moccasin Management

1+ Creative studio Makiné has retained Laura Coones of Moccasin Management to help lead its business development initiatives in the entertainment space, where the studio has created integrated campaigns, promos, and network rebrands for Disney, Nuvo, and Fuse, along with bespoke social content for brands like Amazon Music and T-Mobile. “Laura not only knows the … Continue reading “Makiné ramps up signs with Moccasin Management”

Cabin Edit Expands with Three New Editors

1+ Creative post studio Cabin Editing Company announced the addition of three new editors to its roster: Robert Lopuski, Mischa Meyer, and Jojo King. The move will support Cabin’s recent growth as remote capabilities are allowing the company to service new clients across the U.S. and internationally. Additionally, Cabin has recently added new representation in … Continue reading “Cabin Edit Expands with Three New Editors”

WPP to combine Grey and AKQA. End of the Grey name

1+ There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”

Makiné debuts new website and brand manifesto

1+ Creative studio Makiné debuts a new website and brand manifesto celebrating its heritage of visual storytelling for ad agencies, brands, and entertainment clients spanning nearly two decades. The film takes viewers inside the mind’s eye of Makiné through a series of colorful animations. Each scene – and the objects within – express the cultural … Continue reading “Makiné debuts new website and brand manifesto”