Olivia Wilde & Coca-Cola name ‘Choose Happy’ winner

1+
Olivia wilde students

Student Filmmakers
Shayain Lakhani
and Devon Solwold
from Savannah College
of Art & Design
win National Film Contest

Booksmart director, actress, activist and celebrity ambassador for Coca-Cola Regal Films program Olivia Wilde, announced via social media, the 2019 winners for the student film program.

“Once again we have an amazing group of finalists and wonderful films. We’re so proud of our partnership with Regal on this work and how it helps us all support the future of filmmaking for the big screen,” said Krista Schulte, SVP Coca-Cola North America Strategic Partnership Marketing.

Choose Happy Filmmakers
Lakhani and Solwold
The winning team Shayain Lakhani (producer) and Devon Solwold (director) from Savannah College of Art and Design (SCAD) made their debut at Cinemacon in Las Vegas on April 4 alongside Wilde. Their 30-second film Choose Happy, will be shown exclusively at Regal theaters across the country starting in May this summer.

 
The Coca-Cola Regal Films program partnered with Wilde to serve as a mentor for the program and be part of the Red Ribbon Panel of film industry judges to help choose the winning film.

Students from 30 of the most diverse college and university film schools across the country participated in the 2019 Coca-Cola Regal Films program and five advanced to this year’s finals. The Finalists received $15,000 each to create and produce a 30-second film.

In addition to funding, finalists were flown to Los Angeles for a training session and program kickoff event where they learned some tricks of the trade. At the training session Wilde met with the students to provide mentoring insights and answer questions about her career. Take a look at the winning film below:

ALSO READ: Reel Ad of the Week: Droga5’s New York Times film

“I’ve been so impressed with all the finalist films and it’s been incredible to see what they’ve been able to create,” said Olivia Wilde. “This program really gives young filmmakers the opportunity to get noticed in front of a large audience and the ability to leverage industry contacts, which is so important when you’re first starting out.” She added, “Choose Happy is a celebration of cinematic ambition, of truly taking advantage of the medium and exploring new ways to illustrate our imagination.”

During production each finalist had access to a Regal location, RED DSMC2 DRAGON-X camera kit and ZEISS cinema lenses free-of-charge, to produce his or her film. During Post Production they were given access to Deluxe’s EFILM to color finish their spots with some of the industry’s top colorists. The grand-prize winning film will debut at Regal theaters nationwide.

In addition, they will receive a RED DSMC2 DRAGON-X camera kit and ZEISS cinema lenses to further their careers. Here are two of the other finalists:

“Olivia Wilde has been an incredible mentor for the program and her genuine enthusiasm and support for these young filmmakers is remarkable,” said Ken Thewes, Chief Marketing Officer at Regal. “This is always a highlight of our year to present these students to the film and exhibitor industry and get a taste of Hollywood. We always get such a wonderful response from our movie goers who get to see their short spots on the big screen.”

To view all finalists from 2019 and previous years, click here.

Source: Coca-Cola Regal Films Program

1+
BackTalk