Reese’s Puffs is bringing back one of its most beloved cereal anthems with some serious after-hours energy. Launched June 25, the brand’s new campaign from The Martin Agency revives its
RSA Films has signed acclaimed Argentine director Maureen Hufnagel for U.S. commercial representation. A sophisticated storyteller with a sharp cinematic eye, Hufnagel has helmed major campaigns for HBO Max, McDonald’s,
Hershey’s is stepping back into the brand spotlight with its first major campaign in eight years, launching an emotional new platform that redefines what victory really means. Created by The
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines on
Just in time for the holiday season, when connection matters more than ever, the YMCA is kicking off its 175th-anniversary celebration with a vibrant new brand push from The Martin
GEICO is shifting gears with a new brand platform that moves beyond the usual savings-first messaging of the insurance category. Instead of crunching numbers, the company is emphasizing something far
Nature Valley has a fresh, creative identity, and a furry fan club to match. In its first outing with The Martin Agency, the brand rolls out “We Make Nature Delicious,”
Reese’s has wasted no time capitalizing on one of the year’s most significant pop culture moments. Less than 24 hours after Taylor Swift‘s announcement of her upcoming album The Life
Ela Road Films, LLC and Macaroni Entertainment, LLC have earned their first Silver Telly Award in the Online Commercial: Campaign/Branding category at the 46th Annual Telly Awards for their “Go
The American Advertising Federation (AAF), known as the “Unifying Voice for Advertising,” has announced the newest additions to its 2025-26 Board of Directors. The new members were elected by the
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could
For the first time in its 90-year history, RITZ is dropping its first Super Bowl spot—and it’s doing so with salt, sass, and star power. The beloved cracker brand is
Omnicom Group Inc. and Interpublic Group of Companies, Inc. (NYSE: IPG) have announced a definitive agreement to merge, combining their expertise to create a premier global marketing and sales powerhouse.
The 46th Annual Telly Awards has officially opened its call for entries, embracing the theme “Where Stories Take Shape” to recognize excellence in video and television across all screens. This
In a rare move, GEICO is bringing back its beloved Horror Movie commercial to mark the ad’s 10th anniversary and celebrate Halloween. Originally part of the insurer’s 2014 It’s What
GEICO has just launched its latest creative campaigns, continuing the lighthearted and familiar narrative with everyone’s favorite lizard, the Gecko, and the iconic Caveman. These two characters are making their
Solo Stove has once again partnered with Snoop Dogg for its most ambitious campaign yet, titled “Blunt Marketing.” Known for creating the world’s best-selling smokeless fire pit, Solo Stove aims
UScellular is furthering its commitment to helping people build healthier relationships with technology by partnering with Grammy-winning artist and wholeness advocate Alanis Morissette. The new partnership aims to highlight the
As the 2024 Cannes Lions International Festival of Creativity approaches, the anticipation within the advertising and creative industries is palpable. This year promises to be especially exhilarating, with an unprecedented
