What began as a cryptic 15-second tease titled “Take A Look” from Liquid I.V. has now expanded into the brand’s first-ever Big Game commercial, developed with Anomaly and set almost
Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partnership with
The NFL today debuted “You Better Believe It,” a high-energy 2025 Kickoff campaign that fuses live action with artificial intelligence to create an all-32-team fan celebration, featuring a headline cameo
The stars of the ad world aligned last night at New York’s Museum of Modern Art (MoMA) as the 2025 AICP Awards wrapped with a gala screening and celebration. The
Denim brand Wrangler has announced the launch of its new global advertising campaign, “Good Mornings Make for Better Days,” marking the brand’s first major global campaign since 2021. The campaign,
From the time we are born, we are on a journey of aging. There’s only one way to stop it and none of us wants to do that. So, here
For far too long, the seat chosen in an SUV has set the tone for the journey ahead. Lexus is set to introduce its first-ever 2024 TX, and in a
McDonald’s is treating fans to an immersive experience that celebrates their most cherished menu items’ iconic appearances in entertainment. Created by Wieden+ Kennedy, the “As Featured In Meal,” is an
Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The
VMLY&R New York and MullenLowe US New York had stellar nights at the ADC 102nd Annual Awards ceremony, held this evening at Terminal 5 in New York during Creative Week 2023. The esteemed global jury awarded this
Creative editing and post-production studio Modern Post has promoted Ashley Bartell to Executive Producer after five years as Head of Production. She brings over two decades of experience in post-production
With over 13,000 tax jurisdictions in the United States, an ever-changing array of tax laws and a myriad of special case scenarios, remaining tax-compliant can be a major source of
Cabin Editing Company today announced the addition of three new editors to its roster: Rami D’Aguiar, Nick Rondeau, and Andrew Ratzlaff. These new hires each bring unique approaches to their
Cabin Editing Company today announced a major expansion of its New York office, with six new hires including head of production Sari Resnick, and five new editors: Alvaro del Val,
Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute
DoorDash has announced its first-ever dedicated DashPass creative campaign titled “DashPass Pup” that cements DashPass as the must-have, all-access pass to the best of your neighborhood. Inspired by the amount
Americans are terrible at taking vacations and after the last 18 months of stay-at-home orders, they need a vacation more than ever. MullenLowe LA has created a new campaign for
Ben Kwok, Visual Effects Supervisor at Blacksmith, won the Best in Show at the AICP Post Awards premiere, held virtually this week. Kwok won for his masterful compositing and Flame
Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross
Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Today, Mastercard and Jennifer Hudson are announcing the Strivers Initiative, a consumer-facing platform, elevating
