Uber Eats has been slowly simmering a deliciously unhinged theory: what if football was never really about football at all, but a carefully orchestrated plan to sell food? From Matthew
Volkswagen is reviving one of its most iconic platforms for the Super Bowl stage, bringing back Volkswagen’s late-1990s rallying cry Drivers wanted in a new Big Game spot created by
RITZ Crackers is heading back to the Big Game with a playful new spot that leans all the way into the brand’s salty swagger. Airing during the third quarter, the
Tree Hut is making its Super Bowl debut by doing the opposite of what beauty advertising usually does. Developed in partnership with creative agency of record Bakery, the brand unveiled
Liquid I.V. is warming up for the Super Bowl in an unexpected place: the bathroom. The hydration brand has begun teasing its first-ever Big Game campaign, developed in partnership with
Kellogg’s Raisin Bran is going boldly where few Super Bowl advertisers dare to go: straight into toilet humor. And it’s bringing William Shatner along for the ride. In the brand’s
They’re back! Squarespace has revealed a second teaser for its upcoming Super Bowl LX spot, confirming a high-profile reunion between Academy Award winner Emma Stone and director Yorgos Lanthimos, one
Few foods dominate the Big Game like chicken wings. In 2025 alone, Americans devoured more than 1.47 billion wings, according to the National Chicken Council. That cultural truth sits at
Uber Eats is heading back to the Super Bowl for the sixth straight year and it’s not changing the playbook. Instead, the brand is doubling down on one of its
The meatiest race in motorsports is officially taking another lap. Oscar Mayer has announced that the Wienie 500 will return to the Indianapolis Motor Speedway on Friday, May 22, once
In a culture defined by infinite scrolling, recycled content, and predictable weekend plans, surprise has quietly become a luxury. That insight sits at the heart of “Beyond Your Wildest,” the
Squarespace is officially returning to the Super Bowl for the 12th time, and the website-building brand is setting the tone early with a moody, greyscale teaser image that hints at
For the fourth consecutive year, in partnership with TIME’s Person of the Year, American Family Insurance has announced its Dreamer of the Year Award. This year’s honoree is Direct Relief,
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings together some of
The nonprofit Sundance Institute announced the 90 feature films and seven episodic projects selected for the 2026 Sundance Film Festival, bringing the total lineup to 105 projects, including the previously
McDonald’s Brazil is pulling fans straight into the Upside Down. To celebrate the final season of Stranger Things, the brand has launched a sweeping, nostalgia-soaked campaign that transforms everyday McDonald’s
Chevrolet is taking center stage tonight during the CMA Awards with the debut of its newest brand anthem, a values-driven tribute to the modern truck driver and the communities they
Electronic Arts (EA) and Mother Los Angeles have joined forces once again, this time for the launch of Battlefield REDSEC, the first-ever free-to-play entry in the iconic Battlefield franchise. Following
Sometimes, the best ads don’t just sell, they hunt. Garage Beer has teamed up with 20th Century Studios and Jason Kelce for Thermal Buzz, a tongue-in-cheek short film celebrating the
Rover, the world’s largest online marketplace for loving pet care, has launched “We Get Your Pet,” a new national campaign that celebrates the beautifully weird personalities of pets everywhere. Developed
