Squarespace is officially returning to the Super Bowl for the 12th time, and the website-building brand is setting the tone early with a moody, greyscale teaser image that hints at a cinematic, human-driven story.
The company confirmed that a 30-second spot will air during the 2026 Super Bowl between the first and second quarters on February 8. While details remain under wraps, Squarespace says the film will focus on a deeply human narrative anchored by a clear and compelling call to action.
The teaser continues Squarespace’s long-running Super Bowl tradition of bold, in-house creative paired with cinematic storytelling. Over the past decade, the brand has worked with high-profile talent including Martin Scorsese, Adam Driver and Zendaya.
Last year, Squarespace’s Super Bowl spot was A Tale as Old as Websites, starring Barry Keoghan.
The 2025 ad was a cinematic, slightly surreal short film created by Squarespace’s in-house agency. It leaned into the brand’s long-running Super Bowl playbook: human, character-driven storytelling rather than feature demos or product overload.
Keoghan played a lonely, obsessive character stuck in a repetitive, outdated cycle, a metaphor for businesses clinging to old websites. The film framed Squarespace as the modern alternative, positioning website creation as something emotional, personal, and essential rather than technical. Tone-wise, it was quiet, offbeat, and deliberately strange, very much in line with Squarespace’s prestige Super Bowl identity.
More teasers are expected in the weeks leading up to the Big Game as Squarespace builds anticipation for its latest Super Bowl appearance.
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