April 1 struck again. And as expected, brands showed up ready to mess with your feed. From fake product drops to oddly convincing stunts, this year’s batch of April Fools’
Wayne State University is widening the lens on its brand with a new campaign, Warrior Strong Is ___, shifting the conversation from recruitment to real-world impact across Michigan. Developed with
For the third straight year, McDonald’s is leaning into its hyperlocal love letter to Detroit with the return of its 313 Day initiative. This time, the brand is adding a
Los Angeles-based Terry Hines & Associates has acquired award-winning creative studio Modern Logic, a move that significantly deepens the agency network’s full-service marketing capabilities and brings design-led strategy and execution
After careful consideration, market research, and observing what happened to HBO Max, creative agency Big Spaceship announced it is officially returning to its original name after a brief experiment as
Red Lobster is kicking off the holiday season with The Red Lobsttery, the brand’s first campaign created with its new cultural agency partner, VIRTUE Worldwide. At a time when eighty-two
The UPS Store partnered with its creative agency of record, Doner, to take a heartfelt approach to holiday shipping with Verify You Are Human, a cinematic branded short film directed
While most brands are handing out candy this time of year, Hackensack Meridian Health (HMH) is serving up something even sweeter: better health. The healthcare system has launched “Healthy Halloween,”
McDonald’s made its biggest commitment yet to Detroit with the return of 313 Day, an annual celebration of the city’s culture, pride, and community. Launched in 2024, the activation was
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
CarBravo, the GM-backed used car platform, is adding a playful twist to the Detroit Auto Show experience this year with a clever activation that combines creativity and commerce. Partnering with
Acclaimed director Kacper Larski has joined RSA Films for commercial representation in the United States, bringing his award-winning talent to one of the most celebrated production companies in the industry.
Digital Kitchen was recognized in a big way in the categories of Craft, Motion Design, and Title Sequence at the inaugural Collision Awards, which honors excellence across various media, including
Yes, we are all on our phones way too long. Like, too long. Too much screen time affects our concentration, eyes and mental health. Now, global performance-running lifestyle brand Saucony
Stagwell the challenger network which includes 72andSunny, Allison+Partners, Forsman & Bodenfors, and GALE, took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing
This campaign is lit! Music icon Willie Nelson leads a new viral BIC®EZ Reach® advertising campaign featuring entertainment superstar Snoop Dogg and lifestyle innovator Martha Stewart. Now in its third year, the campaign’s latest
For Dodge, the latest collaboration between director Sean Thonson of Supply & Demand and Union Partner/Editor Einar can best be described as a scorched-road sheet metal anthem, a tribute to
The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-world AR adventure featuring the Moon. The campaign, “Moon AR Ad-Venture,”
McCann Worldgroup today announced the appointment of Belinda Leworthy to the role of President, North America, for Commonwealth//McCann, the agency network’s global, dedicated business unit for Chevrolet. Leworthy joins McCann
Stories of love are always a holiday classic. And in Chevy’s holiday film, it’s felt through the joyful and sometimes painful memories of a classic 1966 Chevy Impala. Based on
