Los Angeles-based Terry Hines & Associates has acquired award-winning creative studio Modern Logic, a move that significantly deepens the agency network’s full-service marketing capabilities and brings design-led strategy and execution under one roof.
The addition of Modern Logic expands THA’s integrated offering, giving clients access to high-level creative strategy and production across the full marketing ecosystem. Known for its culture-forward, boundary-pushing work at the intersection of branding and entertainment, Modern Logic now joins a broader collective within the THA network that includes digital marketing and social agency Homebrew, out-of-home and print services company THA|Create, experiential shop MAKR, and sister agency The MRKT Co.
Together, the agencies form an end-to-end platform designed to solve complex brand challenges with creativity, scale, and precision.
“Modern Logic represents the kind of creative excellence and cultural relevance we’ve always strived to deliver to clients,” said Grant Nemirow, Chairman of Terry Hines & Associates. “We’re also excited to have Erica Coates leading Modern Logic as CEO, working to expand its capabilities and reach. Their collective talent, taste, and track record elevate our entire organization and further solidify THA as a modern, full-service marketing solution for the world’s most ambitious brands.”
The acquisition comes on the heels of a strong creative run for Modern Logic, including a Grand Prix Titanium Award at the Cannes Lions International Festival of Creativity for its collaboration with Wieden+Kennedy on DoorDash’s “DoorDash All The Ads,” one of the most talked-about spots of the year.
The studio has maintained that momentum with high-profile projects for Epic Games tied to the launch of the latest Fortnite installment, as well as the 11-minute branded content short “Fruithead” for Gushers, reinforcing its reputation for ambitious, entertainment-driven storytelling.
Modern Logic’s leadership team will remain in place. Erica Coates, formerly President of MOCEAN, steps in as CEO, bringing experience growing agencies and delivering solutions for brands including AT&T, Lexus, Amazon, Waymo, and Activision. Michael Bennett continues as Chief Growth Officer, while Allan Gungormez serves as Chief Strategy Officer, drawing on a background that includes creative strategy for brands such as PlayStation, Beats by Dre and Netflix.
“What makes this partnership exciting is the opportunity to bring truly integrated solutions to brands that demand it,” said Coates. “It’s clear the traditional ‘big’ agency model is not as attractive to brands anymore. They’re looking for nimble, responsive creative partners who understand both their business and consumer behavior. Modern Logic’s strategy and design-led approach, combined with THA’s depth across digital, experiential, print, and PR, positions us to deliver world-class work across every touchpoint.”
Bennett added, “Modern Logic has always been about building bold, culturally resonant work that lives far beyond a single platform. Joining Terry Hines & Associates gives us the scale, resources, and complementary expertise to do that work at an even higher level, while staying true to the creative ambition that defines our studio.”
Gungormez noted, “Cultural relevance is easy to chase; cultural resonance requires structure, taste, and restraint. Uniting Modern Logic with Terry Hines & Associates allows us to build ideas with a deeper understanding of how culture actually moves and how brands can participate in it in ways that feel earned.”
With the acquisition, Terry Hines & Associates continues to position itself as a next-generation marketing partner built for brands operating at the intersection of entertainment, technology, and culture, moving beyond relevance toward true resonance.
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