Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. This 2-minute spot, titled “Dream Crazy” from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young athletes … Continue reading “Colin Kaepernick in first ‘Just Do It’ Commercial for Nike”
The adolescent life of all-star athlete and activist Colin Kaepernick will come to television screens around the world in Colin in Black & White, a new scripted limited series from Kaepernick and Academy Award® Nominee and Emmy Award® Winner Ava DuVernay. The series will focus on Kaepernick’s formative high school years, lending meaningful insight into the … Continue reading “DuVernay, Kaepernick team up for Netflix series”
Well, I suddenly feel like buying a new pair of Nike shoes. Darren Rovell of ESPN first reported that Nike had selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary. Using the headline, “Believe in something, even if it means sacrificing … Continue reading “Kaepernick is face of Nike’s ‘Just do It’ 30th anniversary campaign”
Closed gyms and empty stadiums haven’t stopped athletes from pushing forward and using their platforms to help create change. The NBA is about to begin in their bubble tonight. And Major League Baseball is marching through 19 Miami Marlins contracting COVID-19. Athletes will not be stopped. Nike celebrates this attitude in the third film in … Continue reading “Nike’s new split screen spot is nothing short of epic”
When, and if, the NFL returns this fall, chances are it will look very different. Fans may not be allowed in stadiums due to the novel coronavirus COVID-19 pandemic. And Colin Kaepernick may actually be on a team. Now, Doritos has launched “Crash from Home,” an opportunity for consumers to be part of the highly … Continue reading “Doritos offers fans $150K to create ad for NFL Kickoff”
Yesterday, the Television Academy announced its nominees for the 71st Emmy nominations. TBWA\Media Arts Lab, with two Apple spots, leads all agencies nominated for 2019 Outstanding Commercial noms. The other brands are Netflix, Nike and nonprofit Sandy Hook Promise. This year, Apple is nominated for “Make Something Wonderful” from the Behind the Mac campaign and … Continue reading “TBWA\Media Arts lead Emmy commercial nominations”
The first round of winners has been announced at Cannes Lions 2019. After a first full-day of learning and networking, the Cannes Lions International Festival of Creativity announced the first Lion winners at an Awards Show. Below are the different categories: Outdoor Lions – Communication Track Celebrate creativity experienced out of home, a total of … Continue reading “Nike dreams crazy and wins Outdoor Grand Prix”
Grammy-nominated hip hop star, Nipsey Hussle whose real name is Ermias Asghedom, died Sunday after a shooting in Los Angeles. According to multiple sources, the 33-year-old rapper was gunned down Sunday in the Hyde Park neighborhood of Los Angeles, south of the Crenshaw area. He was at his clothing store called the Marathon Clothing Company, … Continue reading “Rapper Nipsey Hussle gunned down outside clothing store”
There was a lot the REEL 360 team liked in 2018 in the year of :30-seconds, :60-seconds, :90-seconds and even, :06-seconds. From online videos to Super Bowl spots to awards shows, we watched a countless array of spots that were amazing, funny AF, thought-provoking and powerful. And there was the strange – looking at you … Continue reading “REEL 360 top 20 commercials of 2018”
Expert speakers, engaging activities, and sensational presentations helped to guide 1,300 industry attendees onto the same important long-term group project Besides being informative, last month’s 3% Conference at Navy Pier was enlightening, collaborative, optimistic, intense, cosmopolitan, introspective, touching, intimate, raunchy, and hilarious. And that was just during the final few hours of the two-day … Continue reading “The 3% Conference rises in Chicago”
I was not ready for this. Imagine if you will that I’m sitting on couch, cursing and lamenting my beloved Eagles losing to the… grrr Cowboys, when all of a sudden a new KFC spot appears on my 80-inch screen. In one corner, you have our beloved KFC colonel this time not portrayed by a … Continue reading “The Colonel feels the power of love in this Ad of the Week”
Today, Ben & Jerry’s launched “Pecan Resist,” a campaign to lick injustice and champion those fighting to create a more just and equitable nation for us all. Pecan Resist is chocolate ice cream with white & dark fudge chunks, pecans, walnuts & fudge-covered almonds, with the goal of bringing deeply important values to freezers across … Continue reading “Ben & Jerry’s irresistible new flavor encourages resistance”
Pittsburgh-based Heinz is launching its caramelized onion and bacon ketchup in Brazil The REEL 360 team is jealous, Brazil. Very, very jealous. Pittsburgh-based Heinz is launching its caramelized onion and bacon ketchup (mmmmmm) and to speak directly to those crazy for this delicacy, Agency Africa and Heinz decided to use the medium that bacon lovers … Continue reading “Heinz introduces Bacon Ketchup, mmmmmmmm”
Aw yeah! Bud Light has given Super Bowl champions, the Philadelphia Eagles, their own “Philly Special.” The Anheuser-Busch beer brand unveiled a gigantic nine-foot statue, capturing the moment when Nick Foles asked head coach Doug Pederson, “You want ‘Philly, Philly?’” during the Super Bowl. If you don’t remember (or if you’re a Patriots fan and … Continue reading “Bud Light unveils its own ‘Philly Philly’ for The Eagles”
Vince Lawrence, a Chicago-born dance music producer and businessman, is one of the leading innovators of the genre known as “house music.” Industry insiders recognize Lawrence as co-author of “On and On”, the first recording of the genre and producer of many other hits in that area. If you know Chicago House Music, you’ve definitely … Continue reading “The Reel Black List: Vince Lawrence, Music Legend”
According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Americans get to their vaccine appointments. Titled “Vaccinate the Block,” the campaign developed by R/GA is asking the public to help Uber’s efforts to drive people across America to their vaccine appointments. … Continue reading “Uber donates 10 million rides for vaccine shots”
Today, Popeyes unveils a menu hack for fanatics who love Taco Twosday AND the Popeyes Chicken Sandwich. Ever since Popeyes released its famous internet-breaking Chicken Sandwich, the bar has been set high for what customers expect from a quality chicken sandwich and other restaurants have been trying to get a taste of the hype by debuting or upgrading their own. Ensuring … Continue reading “Popeyes Taco Twosday menu hack”
The Upfronts have started. Sort of. The CW Network will officially launch its new season in January 2021 with its regularly scheduled series line-up, while loading up Fall 2020 with fresh original and acquired scripted series and alternative programming, it was announced today by Mark Pedowitz, Chairman and Chief Executive Officer, The CW Network. “This … Continue reading “The CW’s new TV season takes flight in January 2021”
Santa is fat. He’s always been fat. It’s what makes him jolly. That is, until he discovers his “jolliness” won’t fit into a new red new Audi R5 Sportsback coupe. It’s the same feeling when those pants “shrunk” or your shoulders suddenly got too broad to button your blazer. Instead of drowning his woes in … Continue reading “Santa sees red and decides to slim down for Audi”
Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer Milwaukee-based Laughlin Constable has dropped a whole new lexicon of seasons for client Fleet Farm. The new “Seasons” campaign for the 63-year-old midwest retailer celebrates the idea that Fleet Farm has everything you need for every season of … Continue reading “Laughlin Constable launches new Fleet Farm campaign”
