Creative studio Covert has unleashed a dazzling display of VFX wizardry for “Always Get Back Up,” the latest cinematic campaign for Lenovo Legion, Lenovo’s premium gaming brand. Developed in collaboration
That’s a wrap. The 72nd Cannes Lions International Festival of Creativity concluded with a final celebration of the year’s most transformative ideas across Film, Titanium, Glass, the Sustainable Development Goals
Bicoastal talent and literary management company, Entertainment Lab, is stepping confidently into the creator economy with the launch of a dedicated Digital Department—and it’s already building an impressive roster. Joining
As the Cannes Lions International Festival of Creativity reaches its midpoint, the Croisette is buzzing with bold ideas, human impact, and some seriously creative data. On Day Three, Lions were
Hyundai Motor Company made waves at the 2025 Cannes Lions International Festival of Creativity, nabbing a coveted Grand Prix, two Gold Lions, and a Silver Lion for its standout work
“Are the retirement rumors true?” a reporter asks LeBron James in a packed press room. “What’s next?” Just as LeBron begins to respond, an Amazon Prime Day alert hits his
Progressive Insurance, long known for its lighthearted spokespeople like Flo and Dr. Rick, is stepping into serious territory with a new short film and purpose-driven platform that’s all about closing
Move over, Making a Murderer. Step aside, Serial. There’s a new true crime obsession—and it’s crunchy, swirly, and sprinkled with Cinnadust. In what might be the most gloriously unhinged breakfast
While VidCon simultaneously kicks off in Anaheim on June 19, many top-tier creators are ditching the YouTube-meets-fandom format in favor of Cannes Lions rosé-soaked networking and big-budget dealmaking. Because let’s
The 72nd Cannes Lions International Festival of Creativity kicked off in full force today, unveiling its first wave of Grands Prix winners across five major categories: Audio & Radio, Health
In a move that underscores just how deeply tech and media have become intertwined, the Cannes Lions International Festival of Creativity has named Andy Jassy, President and CEO of Amazon,
On June 20, 1975, a mechanical great white shark named Bruce, with a mechanical mind of its own swam into theaters — and straight into pop culture legend. Steven Spielberg’s
Jon Hamm wants no part of your dog’s birthday bash. Or your suspiciously intense book club. Or anything that isn’t hilariously hyping Carvana. In this week’s Reel Ad of the
In a summer advertising landscape filled with safe swings and soft pitches, the new campaign from Topgolf confidently steps up and smacks one into orbit. Created by Anomaly, You’re Better
Director Nick Wenger, known for blending whip-smart dialogue, visual gags, and a splash of quirk, has officially joined Contagious for exclusive U.S. representation in branded content. Wenger’s reel is stacked
Brian Cox may have conquered the boardroom in Succession, but now he’s claimed the quad. “Brian Cox Goes to College,” Uber One’s debut campaign for its student membership offering, took
The diamonds have spoken. The Gerety Awards—known for putting female voices front and center in adland—just dropped their 2025 shortlist, and the U.S. is shining bright. Juries assembled across continents—UK,
Your pet already thinks you’re the greatest. Now there’s a campaign to remind you why they’re probably right. Fera Pets, the vet-founded supplement brand under the General Mills umbrella, has
The award-winning feature drama/thriller Noble Vision, based on the best-selling novel by Gen LaGreca, the film’s executive producer and scriptwriter, has inked a distribution deal with UK-based A Tall Order, specifically for the world’s top airline, railway and
Following the success of their award-winning brand campaign “Open the Door to Extraordinary,” car-sharing marketplace Turo has once again partnered with creative studio SixTwentySix for a new marketing initiative, this time with a direct-response
