Once upon a time, there was pilot season – a yearly ritual where networks would order a wave of test episodes, screen them, and decide what lived or died. Then
The Writers Guild of America (WGA) has officially ratified a new four-year Minimum Basic Agreement with the major studios, approving a deal that introduces significant changes to its health plan
The Los Angeles Rams are tapping into LA culture in a big way. As the centerpiece of their 2026 Draft campaign, the team has dropped Thursday, a reimagined take on
d4vd, born David Anthony Burke, has been arrested in connection with the death of a teenage girl, Rivas Hernandez. Authorities in Los Angeles confirmed that the 21-year-old artist is facing
The Super Mario Galaxy Movie continues to dominate the box office, pulling off a rare three-peat with another $35 million weekend and holding the top spot for the third straight
Eddie Murphy took center stage in Hollywood as the American Film Institute presented him with its 51st Life Achievement Award, celebrating a career that has shaped comedy, film, and culture
Madonna doesn’t make appearances. She makes statements. During weekend two of Coachella, Sabrina Carpenter brought out the icon mid-set, and for a few minutes, the entire festival belonged to Madonna.
Toast is reframing one of the most loaded words in business with “Built for Busy,” a new brand platform and national campaign created with Arnold. At a time when “busy”
American Eagle is doubling down on summer’s most reliable staple with “Syd for Short,” a new campaign starring Sydney Sweeney and positioning jean shorts as the season’s defining must-have. The
PETERMAYER has unveiled a full rebrand of Michigan’s Petoskey Area, anchored by a new campaign titled “It’s Kinda Unreal.” The creative-led agency set out to reposition the four-season destination by
Two years after calling her shot, Sabrina Carpenter returned to the Coachella Valley Music and Arts Festival stage and delivered a full-scale pop spectacle that confirmed her place at the
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new authentication tool
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the protection
Gap made its Coachella debut as the festival’s exclusive apparel sponsor and official merch partner, quickly turning its Hoodie House into one of the most talked-about activations on the grounds.
Essentia Water is expanding its “Change the Equation” platform with a major new partnership with global soccer star Son Heung-Min, marking his first American brand collaboration since joining Los Angeles
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann. At the center
Isn’t it nice to know some things are still real? In a world flooded with fakes, replicas, and increasingly flawless simulations, authenticity is becoming harder to find, and more valuable
There will be no strike. The Writers Guild of America has reached a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) on a new four-year Minimum
The New York Yankees are kicking off the 2026 season with a one-two creative punch, pairing comedy, driven utility with a more traditional brand anthem. On the YES side, the
PRETTYBIRD UK is adding director Joy Kilpatrick to its roster, extending her representation internationally alongside the company’s U.S. arm. Already a sought-after commercial director in the States, Kilpatrick has built
