The One Club for Creativity has announced the finalists for The One Show 2026, recognizing standout work from 51 countries and regions. Every finalist is guaranteed to take home a
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let us introduce
Some campaigns sell. This one stops you cold. For the first time in the English language, there is now a word for a parent who has lost a child. It’s
RSA Films has signed acclaimed Argentine director Maureen Hufnagel for U.S. commercial representation. A sophisticated storyteller with a sharp cinematic eye, Hufnagel has helmed major campaigns for HBO Max, McDonald’s,
System1 has released early findings from its Test Your Ad Competitive Edge platform, Super Bowl commercials are resonating most strongly with U.S. audiences, and show the greatest potential for long-term brand
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you.
John J. Dooner Jr., the longtime advertising executive who helped reshape the modern global agency model as founder of McCann Worldgroup and former chairman and CEO of both McCann-Erickson Worldwide
Choosing the best ads of 2025 wasn’t about polish or perfection. It was about survival. This was the year of wildfires and whiplash, mergers and mass layoffs, Trump headlines on
In 2024, the industry battle cry was “Survive ’til 2025.” After pandemics and strikes, film, television, production, and yes, even advertising, rallied around the same mantra. 2025 was supposed to
As the American Advertising Federation (AAF) marks the 75th anniversary of the Advertising Hall of Fame, the organization has announced a landmark Class of 2026 that brings together some of
I’ve been letting the idea for this article marinate in my brain for a few months now, but I couldn’t quite figure out where to begin. Then, on Monday, Real360.com
Glad just dropped the most unexpected and delightful collaboration of the holiday season. The nation’s leading trash bag brand teamed up with the one creature on Earth who truly loves
Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begins integrating Interpublic Group,
The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both now under
D&AD has launched a new brand manifesto and movement as it kicks off its 2026 Awards program, and it’s not pulling punches. “Creativity is Dead” is the provocation at the
The One Club for Creativity has revealed the global creative leaders who will serve as Jury Presidents for The One Show 2026, one of the world’s most prestigious awards programs
Little Minx has added Noah Marshall to its U.S. roster, bringing aboard a versatile commercial director, cinematographer, and photographer whose work spans high-gloss automotive, comedy, and emotionally driven storytelling. The
Two heavy hitters from opposite sides of the industry are joining forces to make production a celebration. Agency and production veteran Mary Crosse and award-winning director John Poliquin have officially
That’s a wrap. The 72nd Cannes Lions International Festival of Creativity concluded with a final celebration of the year’s most transformative ideas across Film, Titanium, Glass, the Sustainable Development Goals
As the Cannes Lions International Festival of Creativity reaches its midpoint, the Croisette is buzzing with bold ideas, human impact, and some seriously creative data. On Day Three, Lions were
