The concepts for “Exclusive the Rainbow” and “Trolling is Ugly” are worth the praise alone, but the executions are also exceptional. So far this week, DDB and its specialty
Editors’ Note: Black history is American history. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices across film, television, music, media, and culture every single day
If December felt like one long blur of wrapping paper, year-end deadlines, and trying to remember what day it was, don’t worry. The ad world was right there with you.
Apparently, a Super Bowl commercial isn’t weird enough unless it shows up at your house. SKITTLES is ditching the screen entirely this Big Game and delivering its Super Bowl ad
In 2024, the industry battle cry was “Survive ’til 2025.” After pandemics and strikes, film, television, production, and yes, even advertising, rallied around the same mantra. 2025 was supposed to
When McDonald’s released its AI-generated holiday ad declaring the holidays “The Most Terrible Time of the Year,” the backlash was immediate. Many were quick to blame AI fatigue or plain
Disney kicked off the holiday season early with A Disney Holiday Short: Best Christmas Ever, a heartwarming original directed by Academy Award winner Taika Waititi. Streaming on Disney+ and online,
Droga5 continues to strengthen its creative leadership bench with the appointment of Cristina Reina as chief creative experience officer of New York and the Americas. Reina steps into a newly
CALLEN is continuing its rapid growth streak with two major leadership additions, naming David Terry as its first-ever Chief Strength Officer and Paola Ortega as Strategy Director. The hires follow
Bakery has announced the elevation of four longtime agency leaders to partner roles, reinforcing the independent shop’s creative and operational leadership as it continues to scale. Kaleb Sindac has been
I’ve been letting the idea for this article marinate in my brain for a few months now, but I couldn’t quite figure out where to begin. Then, on Monday, Real360.com
Kroger is kicking off the holiday season with “Operation: Gingerbread,” a warm and emotional animated film that pays tribute to military families and celebrates the power of homecoming. Released on
Omnicom rolled out its long-term strategy and new executive structure today, marking its first major announcement since completing the historic acquisition of Interpublic on November 26. The combined company, now
Merry Christmas to Omnicom employees. The mega holding company said Monday it will eliminate more than 4,000 positions and retire several long-standing agency brands as it begins integrating Interpublic Group,
The advertising industry itself has narrowed dramatically. In Ad Age’s first Agency Report in 1945, 22 agencies made the list. Today, only two remain: McCann and BBDO, both now under
Omnicom has finalized its acquisition of The Interpublic Group of Companies, Inc., following all required regulatory approvals. The deal forms the world’s most extensive marketing and sales organization, built around
Columbia Sportswear has teamed with adam&eveDDB London on an irreverent Halloween push that turns the Grim Reaper into a social influencer, @Reaper_1938, to promote the Powderkeg II Remastered Interchange jacket
Good Times has added comedy-meets-craft visionary Julian Pugsley to its U.S. commercial roster. Known for his cinematic style and razor-sharp humor, Pugsley builds slightly off-kilter worlds that are equal parts
Today is World Homelessness Day, and ReloShare, the social-services booking marketplace, has teamed with adam&eveDDB U.S. on “No Room to Dream,” a visceral campaign that reframes homelessness through the eyes
Droga5 has announced three senior leadership appointments aimed at strengthening its global network and unifying its creative operations across markets. Effective immediately, Julia Albu assumes the role of Global Chief
