Day One Agency is expanding its cultural footprint with the launch of Side Projects, a standalone studio designed to help brands better understand how they show up in culture.
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Two years after calling her shot, Sabrina Carpenter returned to the Coachella Valley Music and Arts Festival stage and delivered a full-scale pop spectacle that confirmed her p...
Vrbo is taking on one of the category’s biggest pain points with “Surprise-Free Vacation Rentals,” a new brand platform and campaign created with GSD&M.
As the vac...
Vaseline is taking a direct shot at counterfeit products in Nigeria with an unexpected ally. A real Nigerian prince. Created by Leo Singapore, the campaign introduces a new aut...
The week of April 13 to 20 marks International Dark Sky Week, a global effort to celebrate the night while raising awareness around light pollution, energy waste, and the prote...
Anomaly has officially launched its Paris office, marking a significant expansion into one of the world’s most influential creative markets.
The move extends Anomaly’s g...
The Directors Bureau has added director Agostina Gálvez to its roster for commercial representation, bringing in a filmmaker known for her visually driven style and sharp cult...
Adria Arjona has officially joined the cast of Man of Tomorrow, though exactly who she will play remains under wraps. According to reports, Arjona has landed a “mystery role...
I haven't laughed this hard at a campaign in a looooooong time. Whole Moon is leaning into taste and attitude with “Straight Up Good,” a new national campaign designed to p...
Barbie headed to the desert, making its Coachella debut with an immersive “You Can Be Any Barbie” activation and a new line of festival merchandise.
The experience marke...
Gap made its Coachella debut as the festival’s exclusive apparel sponsor and official merch partner, quickly turning its Hoodie House into one of the most talked-about activa...
Essentia Water is expanding its “Change the Equation” platform with a major new partnership with global soccer star Son Heung-Min, marking his first American brand collabor...
Editor’s Note: Supporting women should not be limited to a month. So at Reel 360 News, we have decided to amplify and promote dynamic women’s voices year-round. Today, let...
More than 1,000 film and television professionals have come together in a unified stand against the proposed merger between Paramount and Warner Bros. Discovery, warning of swe...
The Super Mario Galaxy Movie remained firmly in control of the box office, delivering $69 million in its second weekend and leading all films to a $124.6 million total. While t...
At just ten years old, King Moore is already operating at a level most performers never reach. A rising star on America’s Got Talent, the youngest recipient of Best New Artis...
Fujifilm is spotlighting the beauty of unplanned moments in “Time for the Unexpected,” a new global campaign for its instax mini 13, created in partnership with McCann.
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Victim Services Toronto is scaling its “Ask for Angela” initiative across the city with a new multi-channel campaign developed in partnership with 72andSunny Toronto.
Th...
Lenovo is leaning into the messy, unpredictable nature of creativity with “A Love Letter to NYC,” a new campaign developed with cultural innovation agency Sounds Fun to spo...
Pacifico is leaning hard into its most recognizable asset, its signature yellow, in a new campaign from Day One Agency that turns the color into a full-blown mindset.
Titled...
