Dept of Health launches Meth awareness campaign

The Los Angeles County Department of Public Health (DPH) launched today a public education campaign to increase awareness of the dangers of methamphetamine use. Commonly referred to as “meth,” this highly addictive drug is now involved in more deaths in Los Angeles County than any other drug.   The multimedia campaign – “Meth-Free LA County” – speaks to … Continue reading “Dept of Health launches Meth awareness campaign”

‘The Proud Family’ revival coming to Disney+

The Proud family is making a comeback. The Disney Plus streaming service said Thursday it has ordered a revival of the animated series about an African American teenager and her extended family. The new series, The Proud Family: Louder and Prouder, will feature original cast members including Kyla Pratt as Penny Proud and Tommy Davidson … Continue reading “‘The Proud Family’ revival coming to Disney+”

Smashburger mashes with Partners + Napier

Smashburger, a leading fast casual better burger concept with more than 300 locations, has selected integrated creative company Partners + Napier as creative and media agency of record following a competitive review. The announcement comes in advance of Smashburger’s new integrated brand campaign, slated to launch in March 2020. The agency was selected for its … Continue reading “Smashburger mashes with Partners + Napier”

TikTok grew over 210% during 2019

Instagram what? Snapchat who? YouTube huh? Say hello to your new app Daddy, TikTok. According to The State of Mobile 2020 report just released by App Annie, the mobile data and analytics company, out of the 204 billion apps downloaded by consumers last year, TikTok left them in the dust. Time spent on the app, … Continue reading “TikTok grew over 210% during 2019”

Review: Strong performances drive ‘Queen & Slim’

We’ve all had Tinder dates that have taken a wrong turn. But in Melina Matsoukas’ mostly-riveting romantic-thriller, Queen & Slim, this is a date that goes south. Really fast. In the past decade, there have been a slate of important films that have shined a spotlight on the history of racial tensions in this country. … Continue reading “Review: Strong performances drive ‘Queen & Slim’”

Sandy Hook intros “new” back-to-school essentials

Jesus Christ, what a powerful ad this is. Sandy Hook Promise, the non-profit that aims to prevent gun violence in schools, is back with a legit punch-to-the-gut campaign from BBDO New York. And the Reel 360 team is horrified and drawn to the work at the same time from director Henry Alex Rubin from Smuggler. … Continue reading “Sandy Hook intros “new” back-to-school essentials”

‘Les Misérables’ to open Colcoa French Film Festival

Michael friggin’ Mann. I was less than 20 feet away from one of my directing idols (Manhunter, Heat, Collateral) as he addressed the guests of the The Franco-American Cultural Fund reception for the program announcement of the 23rd annual Colcoa French Film Festival. If you have been living on another planet, Colcoa is considered the … Continue reading “‘Les Misérables’ to open Colcoa French Film Festival”

Former Disney staffer launches matchmaking app

Constance Curtis was exhausted from swiping on dating apps and experiencing all the bad behaviors that came along with them. You know, the ghosting, guys showing up looking 20 years older than their profiles. And of course, the illustrious… well, let’s call it a “Richard picture” here. To try another route, Curtis turned to matchmakers. … Continue reading “Former Disney staffer launches matchmaking app”

Bumble serves up Serena Williams as global advisor

Austin-based dating app Bumble announced on Thursday a year-long marketing campaign with tennis champion Serena Williams, which will kick off at the Feb. 3 Super Bowl. The campaign, dubbed “The Ball is in Her Court,” will highlight the importance of making the first move, according to a press release from the females first-focused platform. Williams … Continue reading “Bumble serves up Serena Williams as global advisor”

Wolfgang L.A., Jimmy Kimmel & other West Coast news

TRUECar & Panda Express name Wolfgang of Los Angeles AOR Consider Venice Beach-based Wolfgang of L.A. on a roll. Since winning Halo Top in January, the agency/consultancy, formed by former David&Goliath execs, Mike Geiger, Seema Miller and Colin Jeffrey has added two more wins in the form of TRUECar and Panda Express to its client … Continue reading “Wolfgang L.A., Jimmy Kimmel & other West Coast news”

Geoff Edwards tops busy week of moves in LA

CAA’s Geoff Edwards to helm R/GA Ad Age reports that Geoff Edwards, co-creator of peace coalition Saturday Morning and former CAA Marketing co-head of creative, has joined R/GA as VP Executive Creative Director of LA. Edwards, who spent a good deal of time in Chicago at DDB, FCB and Element79, is said to have a … Continue reading “Geoff Edwards tops busy week of moves in LA”

Havas Chicago creates “Fight Club” for Breast Cancer

The first rule of Havas Chicago’s “Breast Cancer Fight Club” is to talk about Breast Cancer Fight Club. The second rule is to climb into the ring and knock it out. Literally. For Breast Cancer Awareness Month, the agency has created an incredible installation in its lobby at 36 East Grand St. that encourages anyone … Continue reading “Havas Chicago creates “Fight Club” for Breast Cancer”

Grandma gets a life in new McD’s spots

We are Unlimited has released a batch of fun new work that, according to a spokeswoman, contains 30 pieces of original content from the agency. And they are perfect for those who have been calling for McDonalds to use buttermilk in their Crispy Chicken Tenders. Or just happen to have a Grandma fetish. Let’s go … Continue reading “Grandma gets a life in new McD’s spots”

OKRP busts out the tighty-whities for Gildan Underwear

And I thought I had seen the last of “tighty-whities” when Breaking Bad ended its run. Apparently not. And it’s a good thing.

Last month, OKRP walked away from Blake Shelton and launched a new “advisory” campaign for Gildan Underwear called, “Don’t wear your dad’s underwear.”

After expounding on all the great things that dads have done for us, the campaign quickly encourages us to emulate them…

Except for wearing their underwear.

Costello’s directorial journey part 4 – an essay

Editor’s Note — Our contributor, Colin Costello, recently enjoyed personal growth by moving from beyond a writer’s traditional role to actually directing and producing his short film, “The After Party.” We asked Colin to chronicle is journey.

Let me just start out by saying I HATE crowdfunding. I feel like it is the digital version of a homeless guy on the subway, wheeling his way through on a rolling board, with a 7-11 Big Gulp cup asking for money. Some people give. Others turn the other way. I personally have acted both ways.