The Los Angeles County Department of Public Health (DPH) launched today a public education campaign to increase awareness of the dangers of methamphetamine use. Commonly referred to as “meth,” this highly addictive drug is now involved in more deaths in Los Angeles County than any other drug.
The multimedia campaign – “Meth-Free LA County” – speaks to a wide range of audiences: The general public, individuals considered at high risk of using meth, and those who are currently struggling with addiction to meth.
The campaign was informed by extensive research with those at risk of using meth, current and former users, as well as experts from diverse sectors around the County. This effort was key in developing the campaign’s strategy, tone and messaging.
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“Meth use is escalating in LA County. This has had a devastating impact on the wellbeing of our residents and communities. This is a drug that is highly addictive, and often robs people of their health, relationships, jobs and homes. This campaign speaks to the general public and those at risk of using meth, informing them about how much is at stake when you become addicted to the drug,” said Barbara Ferrer, PhD, MPH, MEd, Director of the Los Angeles County Department of Public Health. “The campaign also speaks compassionately to those struggling with addiction – we want everyone to know that treatment works, and recovery is possible.”
The campaign will run in English and Spanish on local airwaves, social media channels and billboards. It directs people to visit the website www.MethFreeLACounty.org to learn more about meth prevention and treatment resources.
This campaign is an important element of LA County’s multi-faceted strategy to prevent substance use disorders (SUD) and mitigate its impact on our communities. The media campaign launching today aims to save lives by connecting people to information and resources.
“Meth use is affecting countless residents throughout Los Angeles County – impacting every neighborhood and all walks of life,” said Supervisor Kathryn Barger. “As a community, we need to show empathy, while providing the critical support and resources to help those struggling with addiction to meth. In addition, we need to work together to prevent the onset of use and addiction. Through this campaign, we hope to demonstrate how meth can quickly devastate one’s life and to remind our community that there are healthier, safer ways to cope with the stressors of everyday life.”