MDC Partners (NASDAQ: MDCA) agency 72andSunny has been awarded the Entertainment Grand Prix at this year’s prestigious Cannes Lions International Festival of Creativity. The Grand Prix – the highest award level an entrant can receive in a single category – recognizes 72andSunny’s extraordinary work with Match Group to launch its “Swipe Night” campaign, an original branded … Continue reading “Cannes Lions: 72andSunny and Tinder win Grand Prix”
We’re pretty sure Cameo’s Single Life or Ariana Grande’s Thank u… Next will be on the new Tinder and Spotify Valentine’s Day Playlist. Using the strategy that music and podcasts can connect people in a deep, personal way, Spotify is teaming up with dating app Tinder, to share some trends they’re seeing from their users. … Continue reading “Tinder, Spotify pair up for Valentine’s Playlist”
Dating app Tinder recently commissioned Black Love Is from Director X ((Julien Christian Lutz), a short film that celebrates black love in all its forms. The film features real people’s personal, intimate reflections and explores how being black influences their understanding and expression of love. Director X comments: “When I zoom out on culture and … Continue reading “Tinder celebrates ‘Black Love’ with Director X”
Have you ever said, “I wouldn’t date him/her if they were the last person on earth?” Now Tinder, the popular dating app (I may or may not have used) allows you to answer the question in their new end-of-the-world micro series. As if dating today on an app wasn’t terrifying enough already. Called, Swipe Night, … Continue reading “Tinder asks to ‘Swipe Night’ in apocalyptic series”
Accenture Interactive has appointed Nick Law as its global lead, design & creative tech, and Sarah Thompson–former global CEO of Droga5–as its global lead, communications & content. In his new role, Law will be responsible for leading digital agency Accenture Interactive’s world-class service and experience design capabilities to help clients further modernize their approach and … Continue reading “Nick Law named Global, Design and Creative Tech at Accenture Interactive”
Kacper Larski, a director whose work has won awards, driven brands and raise pulse rates across North America and beyond, has signed for representation in the US with ELEANOR. The news was announced by ELEANOR Founder and EP Sophie Gold. Larski is a highly visual filmmaker specializing in action, sports and outdoor adventure, with a … Continue reading “ELEANOR signs director Kacper Larski”
Three breath-taking, emotional tours de force were awarded Grands Prix in the Cannes Film Lions on Friday. Lacoste’s Crocodile Inside, through BETC Paris, Nike’s You Can’t Stop Us, via Wieden+Kennedy Portland and AMV BBDO London’s #Wombstories for Essity, which also won the Titanium Grand Prix. Earlier this week, #Wombstories also won Grands Prix in Film … Continue reading “Cannes Lions: That’s a wrap”
DDB North America announced today the addition of a new regional leadership position. Jatinder Singh joins DDB North America as Chief Data Officer and, reporting into regional CEO Justin Thomas-Copeland, will spearhead data science innovation for all DDB North America offices. Singh joins as DDB North America continues to fortify its data capabilities to underpin client work, following … Continue reading “DDB reinforces commitment to data-driven creativity”
I’ve recently been using dating apps, and let’s just get it out of the way now – I HATE them. They are like an unnecessary evil. My thumbs are pained from swiping right to only never match. I’m clearly a swipe left. And when I do match, the conversations are rarely intriguing and most of … Continue reading “Two ‘bots go on an actual date for Jose Cuervo”
In the age of Gen Z, creative strategy depends on brand authenticity. It is a well-known truth that brands are scrambling to understand and connect with the next wave of consumers. Authenticity, however, is not achieved by merely understanding Gen Z… brands need to start thinking like them. This is where global advertising agency, Carson+Doyle, … Continue reading “Gen Z agency is winning pitch after pitch”
The kids have TikTok and Triller. Now, there’s something for the adults. A clubhouse if you will. Actually that is the app’s name Clubhouse When I was growing up we had party lines. Essentially group of teens would talk (mostly yell) over a very non-secure line and basically hit on each other. This was Tinder’s … Continue reading “Networking app Clubhouse raises privacy concerns”
Our friends at m ss ng p eces today announced that they have signed director and live artist Annie Saunders to their immersive roster for commercial representation in the U.S. Led by Mike Woods, the m ss ng p eces immersive roster is responsible for some of the industry’s most forward-thinking work in experiential and … Continue reading “m ss ng p eces adds director Annie Saunders”
Creative agency Elephant announced today the appointment of Paula Maki as Vice President, Creative. Reporting to ECD Chris May, Maki will be responsible for creative strategy, writing and campaign development for Elephant’s West Coast-based clients and new business prospects. “We are overjoyed to have Paula join our team on the West Coast,” said May. “Paula’s … Continue reading “Elephant appoints Paula Maki as VP, Creative”
It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Our favorite advertising campaigns”
“Where are you from?” We’ve all heard that requisite question several times and over when we’ve been on a Tinder or Bumble date. Now Match.com, with the help of Deadpool’s Ryan Reynolds’ Maximum Effort production company, has taken that question to new depths in a new spot that features — Satan going on a date … Continue reading “Satan gets all kinds of horny when he meets his Match”
Durable Goods has signed director and editor Christina Xing for U.S. commercial representation. Studying filmmaking and perfecting her craft from a Gen-Z perspective has allowed her to develop a fresh vision for representing underrepresented voices in ways that reverberate with modern youth culture. Just out of high school, her work drew early attention from top … Continue reading “Durable Goods adds director Christina Xing”
The 2020 AICP Post Awards winners, honoring excellence in a range of post production arts, were revealed tonight during a special virtual premiere held online, in keeping with social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the second of three virtual celebrations that comprise AICP Week – which led off with the … Continue reading “Cutters’ Gustafson wins 4 AICP Post Awards for Jeep”
The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and the … Continue reading “2020 AICP Next Awards Winners announced”
Los Angeles was a big winner on the final day of the week-long online ADC 99th Annual Awards, taking home the coveted best-of-show ADC Black Cube for “Bounce” on behalf of Apple and Agency of the Year honors. “Bounce”, done with Pulse Films and Framestore, both in Los Angeles, was also awarded Best of Discipline in Advertising. This year’s Special Awards top honors, based upon … Continue reading “ADC Best of Show, Agency of the Year announced”
Congrats to our friends at BBDO New York. The International Academy of Digital Arts & Sciences (IADAS) today announced the Winners of The 24th Annual Webby Awards, dubbed WFH: Webbys from Home with BBDO New York taking home the top honor of “Webby Agency of the Year.” Hosted by comedian Patton Oswalt, The Webby Awards’ star-studded Internet Celebration … Continue reading “BBDO wins “Agency of the Year” at 2020 Webbys”
