Light Iron expands colorist roster, leadership team

Light Iron has expanded its pool of creative talent with the hiring of colorist Arianna Shining Star. The company has also announced that post-production veteran Liam Ford has joined Light Iron’s leadership team as Senior Vice President of Engineering and Technical Operations. Working from Light Iron’s Los Angeles facility, Arianna will support clients globally by … Continue reading “Light Iron expands colorist roster, leadership team”

Light Iron promotes Ethan Schwartz to Senior Colorist

Light Iron, the post-production creative-services division of Panavision, is thrilled to announce that Ethan Schwartz has been promoted to Senior Colorist. Based out of Light Iron’s Los Angeles facility, Schwartz will continue to support clients globally. Schwartz’s recent credits include the series What We Do in the Shadows and MacGruber and the features Pink Skies Ahead and Palm Springs. He joined Light Iron … Continue reading “Light Iron promotes Ethan Schwartz to Senior Colorist”

Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad

You likely saw a cryptic emoji tweet from global superstar, Doja Cat, which sparked speculation online as to what it could mean. You may have even seen that Doja Cat unexpectedly leaked the Taco Bell Super Bowl Spot on her IG Live. This is all leading up to Taco Bell featuring Doja Cat in its ad, which … Continue reading “Doja Cat breaks free from Clown College in Taco Bell’s Super Bowl ad”

Intuit QuickBooks unveils brands first-ever spot for Big Game

During the biggest football game of the season on February 13, Intuit QuickBooks will unveil a 30-second ad – the first-ever commercial for The Big Game dedicated to the QuickBooks and Mailchimp brands. Created by our friends at TBWA\Chiat\Day LA, The spot from Intuit, the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp, features Grammy award-winning musician … Continue reading “Intuit QuickBooks unveils brands first-ever spot for Big Game”

Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot

Booking.com, the digital travel leader that makes it easier for everyone to experience the world, has never claimed to be ‘flashy, sexy or lit’, but focuses on being really great at one thing – booking travelers the perfect vacation. With a travel industry full of talkers, in a new ad campaign starring Golden Globe-winning and … Continue reading “Idris Elba gets ‘Lit’ for Booking.com’s Super Bowl spot”

Dr. EV-il fights climate change in GM’s Big Game spot

SNL alum, Mike Myers, is using the Super Bowl to resurrect his classic characters. Last year, Myers teamed with Dana Carvey to reboot Wayne and Garth for UberEats. Now for Super Bowl LVI, Myers is back along with Rob Lowe, Seth Green and Mindy Sterling to bring back Dr. EV-il and his henchmen from Austin … Continue reading “Dr. EV-il fights climate change in GM’s Big Game spot”

Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot

Car advertising will be huge during Super Bowl LVI. We have seen spots from Kia, G-M and now, BMW. The automaker will debut a new 60-second ad during the Big Game to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger … Continue reading “Ahnuld and Salma Hayek are Zeus and Hera in BMW Super Bowl spot”

FTX is offering Super Bowl viewers ad time in bitcoin

Crypto currency is now becoming more and more accepted as a legal tender by the mainstream. Total spot crypto traded in the first full year of operation. 1.2M users are on the exchange, an increase of 11,900% in 2021  eclipsed $67B. Now, FTX is doing its part to get even more consumers involved during the Super … Continue reading “FTX is offering Super Bowl viewers ad time in bitcoin”

For Super Bowl, Michelob ULTRA All-stars… bowl

Today, Michelob ULTRA unveiled a series of three star-studded Super Bowl commercials that ladder back to the brand’s belief, “It’s Only Worth It If You Enjoy It.” Michelob ULTRA’s presence during this year’s Super Bowl will be episodic with the spots taking place at the brand’s fictitious bowling alley known as the “Superior Bowl.” Picture … Continue reading “For Super Bowl, Michelob ULTRA All-stars… bowl”

There’s zero barriers in Bud Light NEXT’s Super Bowl spot

Today, as Bud Light NEXT hits store shelves across the country, the #1 beer brand in the industry is releasing its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing to be boxed in.  Created by Wieden and Kennedy, New York, the creative effort features four … Continue reading “There’s zero barriers in Bud Light NEXT’s Super Bowl spot”

Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot

Last year, Amazon Alexa slayed Super Bowl audiences with Michael B. Jordan. This year for their Super Bowl LVI entry, the company asks the question: “Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible.” hat’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot … Continue reading “Alexa reads Scarlett Johansson and Colin Jost’s minds in Amazon Super Bowl spot”

Busch Light and Kenny G head for Super Bowl Mountains

Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for … Continue reading “Busch Light and Kenny G head for Super Bowl Mountains”

NBCUniversal’s 2022 Winter Olympics begins

NBCUniversal’s comprehensive coverage of the 2022 Winter Olympics begins tomorrow with live primetime coverage of ice hockey, curling, and alpine skiing. Live coverage gets underway when the U.S. mixed doubles curling team faces Italy at 8 p.m. ET on USA Network and Peacock. Medal contender Canada opens Olympic ice hockey competition against Switzerland live at … Continue reading “NBCUniversal’s 2022 Winter Olympics begins”

QuickBooks is warming up for the Super Bowl

What do a cat, a karaoke singer, a winking chimp and 17 million Americans have in common? QuickBooks may just have the answer. You can find out Super Bowl Sunday, when the accounting software company debuts its inaugural advertisement in the fourth quarter of the big game. Today, Intuit QuickBooks has a teaser, created by TBWA\Chiat\Day … Continue reading “QuickBooks is warming up for the Super Bowl”

Pepsi unveils trailer for most anticipated Halftime Show ever

From the moment Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers, the world has been waiting to see what comes next. Now, in partnership with acclaimed filmmaker F. Gary Gray, Pepsi has created an epic Halftime Show trailer entitled The Call … Continue reading “Pepsi unveils trailer for most anticipated Halftime Show ever”

How to stream the Winter Olympics this weekend

Below is a full list of Olympic events and NBCUniversal coverage streaming on Peacock on Saturday, February 5 through Monday, February 7. Additional schedules will be shared throughout the Winter Games.  Beginning February 5, Peacock’s daily studio programming will stream on the Olympic Spotlight channel, offering fans even more ways to enjoy the Winter Games. … Continue reading “How to stream the Winter Olympics this weekend”

Avocados From Mexico releases Super Bowl teaser with Andy Richter

Avocados From Mexico released an official preview of its  30-second Big Game commercial on the one that acts the comedian and lover of avocados, Andy Richter, and the fruit that Americans love so much. The preview shows Richter dressed in the fashion of ancient Roman times, psyching himself up to play the role of his life: Caesar. The full … Continue reading “Avocados From Mexico releases Super Bowl teaser with Andy Richter”

Caesars Sportsbook primed for Super Bowl LVI debut

Caesars Sportsbook today announced it will make its advertising debut in football’s biggest game of the year with a 30-second spot in the second quarter of Super Bowl LVI. Featuring an all-star cast including actor and comedian JB Smoove, award-winning actress Halle Berry, and the legendary first family of football, the Mannings (Archie, Cooper, Eli, Peyton), … Continue reading “Caesars Sportsbook primed for Super Bowl LVI debut”

Get ready to fall in love with Robo Dog in new Kia Super Bowl spot

Well, the ladies are going to go wild for the fit driver, who resembles Thor’s Chris Hemsworth, of the all-new, all-electric Kia EV6. And if he doesn’t get them cheering, then his new sidekick, Robodog, with his big automated Pixar-like eyes, will. Debuting ahead of the big game, Kia returns to the Super Bowl with … Continue reading “Get ready to fall in love with Robo Dog in new Kia Super Bowl spot”

What? Planters wants to know how you eat your nuts

Are you a Powerful Pecan, Clever Cashew, Playful Pistachio, or an Amicable Almond?  To help feed the Planter’s Super Bowl debate of how to eat mixed nuts (all together or one at a time?), Planters is asking fans to examine their nutty snacking habits and learn more about themselves with the new Planters PersoNUTality Quiz.  In collaboration with body … Continue reading “What? Planters wants to know how you eat your nuts”