ARHT Media Inc., the global leader in the development, production and distribution of high-quality and low-latency hologram and digital content, recently partnered with Paramount+ to deliver a Star Trek themed
Customer experience agency DEFINITION 6 (D6) has announced new appointments within their executive leadership team, adding COO Duc Le and Board Member Jamie Rosen. Le brings more than 20 years
Award-winning Composer and Executive Creative Director, Brian Flores has launched Fresh Squeezed, a new music services company that will partner with agencies, brands and production companies to create everything from original
PepsiCo’s Muscle Milk brand invented the protein beverage category back in 1998, and it has long been associated with masculine weightlifter types. That has all changed with the brand’s new creative which
Last night, the shots Awards held The Americas Ceremony in Hollywood. Production company, MJZ, along with work anti-gun violence creative from Leo Burnett, BBDO and States United to Prevent Gun Violence came
After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to
Bicoastal production company Durable Goods has signed director Tamer Shaaban for exclusive representation in North America. Hailed for his visual storytelling combining film, design, and technology, Shaaban has directed commercials
Echoing other brands concern about the unprovoked Russian invasion of Ukraine, three major brands – The Coca-Cola Company, Pepsico and Starbucks have announced the suspension of business in Russia. Today,
From the moment Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers, the world has been waiting
We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic
Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of
Frito-Lay has launched its #joyFULLYBlack campaign, a project designed to celebrate the joy-filled stories that are reflected in our communities, families, friendships and daily interactions. As a part of Frito-Lay and PepsiCo’s Racial
It’s a long title, but worth it. TBWA\Worldwide announced the appointment of Ben Williams as global chief creative experience officer. Williams joins the TBWA collective to set the vision for TBWA’s global
But will they install hydraulics on the NFL injury carts? You know, low-riders? Nevermind. Pepsi, the NFL and Roc Nation have assembled a lineup of legendary musicians to perform the
Our friends at 72andSunny continue to bolster its talent with new leadership hires out of its New York office which include: Elaine Cox serving as executive creative director, Robyn Makinson,
Black Restaurant Week is back in August – and so is Pepsi to support the Motor City’s Black-owned businesses. Along with partnering with MLN8 to drive consumers to local Black-owned restaurants
The Boston Beer Company, maker of Samuel Adams Boston Lager, and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites
Bicoastal production company Valiant Pictures and branded content production company FreshFly have engaged in a partnership to represent both companies’ roster directors for scripted and non-scripted branded content opportunities. Valiant
Black voices and stories are too often unheard. In its 2020 #AmplifyBlackVoices work, Doritos recognized this and is now launching Solid Black, a new multi-platform initiative backed by action and
Creative marketing agency Public Label has announced the appointment of Erica Calhoun, who joins the agency as Senior Vice President and Head of Experiential, working across the agency’s highest-profile accounts
