Coca-Cola to conduct $4 billion global review

This is surely a lump of coal in Coca-Cola’s media and creative agencies. The beverage giant announced today Wednesday that it has launched a global agency review of all partners. The review is said to include creative, production management, shopper and experiential marketing, services that require “significant investment from our brands,” a Coca-Cola spokesperson said … Continue reading “Coca-Cola to conduct $4 billion global review”

Coca-Cola digital ads celebrate Everyday Heroes

Coca-Cola released a pair of online films celebrating the power of the human spirit to persevere through the coronavirus pandemic. The spots, which the brand will share via social and digital channels in markets where the coronavirus outbreak is slowing and society is approaching a return to a “new normal,” bring current-day context to two popular … Continue reading “Coca-Cola digital ads celebrate Everyday Heroes”

Coca-Cola and McCann react to social distancing

Brands continue to react to the new edict of social distancing due to the rampant spread of the normal coronavirus COVID-19. Yesterday, we showed you how McDonald’s separated its golden arches in a show of support for the action. Today, we have Argentina’s Mercado McCann with their effort for client Coca-Cola. The brand used a … Continue reading “Coca-Cola and McCann react to social distancing”

Not To Scale takes us BTS of Coca-Cola Energy spot

Well, this is pretty dope. Energy is Coca-Cola’s first new global product launch since the brands’ highly successful, Coke Zero. The campaign strategy centers around the energy drink’s rad looking design and the premise that positive energy is contagious, quickly spreading onto the next person. To accomplish this, agency Ogilvy Uk turned to NYC-based VFX … Continue reading “Not To Scale takes us BTS of Coca-Cola Energy spot”

Timber & Coca-Cola add AR to formula

With the new wave of Augmented Reality transforming industries in the past couple of years, many forward looking brands, agencies and marketing teams, understand that consumers must be reached in even more compelling ways than with methods that are quickly becoming ho-hum. That’s one of the myriad of reasons many are beginning to utilize AR … Continue reading “Timber & Coca-Cola add AR to formula”

Olivia Wilde & Coca-Cola name ‘Choose Happy’ winner

Student Filmmakers Shayain Lakhani and Devon Solwold from Savannah College of Art & Design win National Film Contest Booksmart director, actress, activist and celebrity ambassador for Coca-Cola Regal Films program Olivia Wilde, announced via social media, the 2019 winners for the student film program. “Once again we have an amazing group of finalists and wonderful … Continue reading “Olivia Wilde & Coca-Cola name ‘Choose Happy’ winner”

Framestore bolsters creative leadership with Victoria Osborn, Brian Drucker

Oscar-winning creative studio Framestore announced today that it has expanded its creative leadership team in New York with the appointments of Victoria Osborn as Creative Director, VFX Supervisor and Brian Drucker as Creative Director, Design. With over 20 years of industry experience, Osborn will report to New York Managing Director Charles Howell and work closely … Continue reading “Framestore bolsters creative leadership with Victoria Osborn, Brian Drucker”

Editor Jesus Yanez brings humor and lifestyle to Treehouse Edit

Treehouse Edit’s retooling process continues with the addition of the versatile editor Jesus Yanez to its roster. Yanez, who’s had a flourishing freelance career prior to his signing, brings a talent for upbeat messaging, humor, music and lifestyle work to the post-production boutique. His signing was announced by Treehouse Executive Producer Jeremy Besser. Yanez, who … Continue reading “Editor Jesus Yanez brings humor and lifestyle to Treehouse Edit”

Andy Warhol: Rare photo exhibit at Neuehouse

Last night, the Reel 360 team had the feeling of being whisked back to New York in the 1970s and early 1980s as we took in the groundbreaking and exciting new time machine, Andy Warhol: Photo Factory. NeueHouse, which prides itself on being a work, social space and incubator for creatives and innovators presented the … Continue reading “Andy Warhol: Rare photo exhibit at Neuehouse”

Hill Holiday brings Icaro Doria as CCO

Award-winning Hill Holliday is betting big on 2021 as they name award-winning creative, Icaro Doria as Chief Creative Officer. A 25-year veteran of the industry, Doria’s experience working with brand champions is diverse, ranging from Coca Cola and Diageo to Nike, Hilton Hotels, Carl’s Jr’s, Hardees, Old Spice, Heineken and many others. Doria has judged … Continue reading “Hill Holiday brings Icaro Doria as CCO”

Cutters signs new East & West Coast representation

The principals of international creative company Cutters Studios announced the immediate appointment of highly accomplished industry professionals Bobby Rowe and Sean C. Sullivan as new representatives on the U.S. East and West Coasts, respectively. CUTTERS STUDIOS MONTAGE | JANUARY 2019 ALSO READ: Cutters New York hires editor Alison Grasso Sean C. Sullivan Sullivan joins the … Continue reading “Cutters signs new East & West Coast representation”

Steffan Postaer on connecting to the inner-fantastic

A while back, a guest writer on AdAge, Lauren Warner, took some heat for an essay she wrote about the briefing process. Among other things, she claimed one should address “creatives on your shop’s team like they’re in kindergarten.” Others may have been offended, but the story made me smile. I recall an evening spent … Continue reading “Steffan Postaer on connecting to the inner-fantastic”

Odd Machine

by Ed M. Koziarski This is the second of a two-part report. BEACON ENTERTAINMENT INC. 5125 Blodgett, Ste. 218, Downer’s Grove Joel David Swiney, 630/663-9956 Based in Downer’s Grove with offices in Denver and in Austin, Texas. Produces independent film, provides visual effects and custom titles, 2D and 3D character animation, compositing, modeling, wire removal … Continue reading “Odd Machine”

Wendy Clark to leave Dentsu Group

dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence. Accompanying these changes, the role of DI Global CEO will be discontinued and Wendy Clark will depart DI, effective December 31, 2022. At that time, Ms. Clark will also step down as Director & Executive … Continue reading “Wendy Clark to leave Dentsu Group”

friends and family adds director Michael Koerbel

Los Angeles-based production company friends & family continues to curate a visionary directorial roster with the signing of director  Michael Koerbel. Over the past 10 years, Koerbel has become a prolific driving force in the industry for his commercial directing. Most notably, he directed the Chrysler social campaign with Kathryn Hahn, the GE “C’ing is Believing” campaign … Continue reading “friends and family adds director Michael Koerbel”

VMLY&R promotes Pitanguy to deputy global CCO

VMLY&R today announced the promotion of Rafael Pitanguy to deputy global CCO. In this newly created role, he will be based in New York and work directly with Global CCO Debbi Vandeven. As a primary responsibility for VMLY&R, Pitanguy will lead creative for key client account Coca-Cola. In addition, he will continue to look after … Continue reading “VMLY&R promotes Pitanguy to deputy global CCO”

VMLY&R appoints Andrea (Ring) Grodberg as Global Chief Strategy Officer

VMLY&R announces today the appointment of Andrea (Ring) Grodberg as global chief strategy officer. The role will provide strategic leadership across the network’s nearly 100 offices in 45 countries and lead strategy for key client accounts including The Coca-Cola Company. The role plays a key role in further strengthening VMLY&R’s ambition to create the world’s … Continue reading “VMLY&R appoints Andrea (Ring) Grodberg as Global Chief Strategy Officer”

Sprite delivers a slam dunk with Apache

When you change the iconic color of your bottle like Sprite, you hire the best colorist. I know this because I just worked with Apache on my short film, Storage. They are wonderful. Shout out to Jennifer Gaida! Anyway, I digress. For this Reel Ad of the Week, Apache’s Quinn Alvarez worked on the new … Continue reading “Sprite delivers a slam dunk with Apache”

She Runs It names three as Women of the Year

In pursuit of its mission to pave the way for more women to lead at all levels of marketing, media and tech, She Runs It routinely shines a spotlight on transformational leaders who set the pace for the industry, including an annual salute to three executives who best embody the fearless spirit of the organization: Women of … Continue reading “She Runs It names three as Women of the Year”

Menno Kluin named CCO for Ogilvy

Ogilvy today announced that Menno Kluin has been named chief creative officer for Ogilvy New York. Menno built his career in New York, becoming one of the city’s most accomplished and awarded creative leaders. Menno joins Ogilvy from Dentsu Creative where he served as US chief creative officer.  His track record of creative excellence was … Continue reading “Menno Kluin named CCO for Ogilvy”