Advertising legend Dan Wieden passes at 77

He was the icon who coined, “Just Do It” for NIKE. Advertising legend Dan Wieden “did it” all and now he is gone. The creative leader behind NIKE’s famous “Just Do It” tagline and co-founder of advertising giant Wieden + Kennedy passed away last Friday. He was 77.  According to an obituary shared with NBC affiliate KGW … Continue reading “Advertising legend Dan Wieden passes at 77”

Kraft, Wieden+Kennedy seek the next “Mayo Man”

As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straight out of a massive jar of mayo at a minor league baseball game in 2019) to help with its 2021 Kraft Mayo Draft, now underway. The brand is scouting their … Continue reading “Kraft, Wieden+Kennedy seek the next “Mayo Man””

Visa chooses Wieden+Kennedy as AOR

Following a review that began earlier this year, Visa has selected Wieden + Kennedy and Publicis Groupe to handle global advertising duties. W+K succeeds BBDO, New York as the AOR on creative strategy and major creative advertising initiatives. Publicis Groupe will continue to be handle global media and add to its remit production and support … Continue reading “Visa chooses Wieden+Kennedy as AOR”

Wieden+Kennedy bolsters global leadership team

Big news from the New York office of Wieden+Kennedy. The agency has elevated two of its executives to the agency’s global leadership team. Executive creative director Karl Lieberman is now the shop’s chief creative officer. Managing director Neal Arthur has been promoted to chief operating officer. According to Ad Age, Colleen DeCourcy will remain as global … Continue reading “Wieden+Kennedy bolsters global leadership team”

Wieden+Kennedy lays off 11% of staff

Unfortunate, but not unexpected, news. Award-winning Wieden + Kennedy has been forced to release 11% of its global workforce. According to Adweek, the reason given for staff reduction is due to the business impact of the novel coronavirus COVID-19 pandemic. W+K’s global network includes the U.K., the Netherlands, Japan, India, China and Brazil, in addition … Continue reading “Wieden+Kennedy lays off 11% of staff”

Wieden, PRETTYBIRD, BBDO among AICP online panels

Wieden+Kennedy, PRETTYBIRD, BBDO, TBWA\Media Arts Lab, Arcade Edit and SMUGGLER are among the notable panels being planned for the AICP Shortlist Series on Creativity and Collaboration. Each panel will focus on a piece that appears multiple times on the shortlists across all shows. All three of the AICP Awards Shows -the AICP Next Awards, the … Continue reading “Wieden, PRETTYBIRD, BBDO among AICP online panels”

Stay home, Save lives says Oregon and Wieden

This is when advertising can be powerful. Oregon governor Kate Brown has a simple message for residents during the coronavirus COVID-19 pandemic – stay home and save lives. The statewide public awareness campaign from Portland-based ad agency Wieden+Kennedy, the Oregon Health Authority, and public health partners is crafted to inform Oregonians about the urgent importance … Continue reading “Stay home, Save lives says Oregon and Wieden”

Wieden adds Michelob Ultra to its creative efforts

Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account. In September, we reported that the award-winning agency won a huge portion of the McDonald’s creative. Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch … Continue reading “Wieden adds Michelob Ultra to its creative efforts”

Wieden gloats over McDonald’s win and that’s a shame

For being a winner, someone is acting a little salty. And it’s not Omnicom, DDB Chicago or McDonald’s bespoke agency We Are Unlimited. It’s Wieden+Kennedy. Affectionally known now as W+K. Last week we reported that McDonald’s, in its ongoing search to remain relevant, had once again switched agencies, this time moving McDonald’s WAU to New … Continue reading “Wieden gloats over McDonald’s win and that’s a shame”

McDonald’s taps Wieden + Kennedy NY as lead agency

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “McDonald’s taps Wieden + Kennedy NY as lead agency”

F&B elevates Steve Gorski to Head of Strategy

In a move that both reinforces its U.S. footprint and its reputation for cultivating creativity through collaboration, global creative collective Forsman & Bodenfors’ New York office has promoted Strategy Director Steve Gorski to the role of Head of Strategy. Gorski’s promotion marks a natural progression for Forsman & Bodenfors, which didn’t have to look very far … Continue reading “F&B elevates Steve Gorski to Head of Strategy”

TikTok Star EJ Marcus is Heinz’s Vegetarian Vampire

Yeah, yeah we know – Halloween is so last month, but we still need to talk about some of the campaigns we loved, like this one from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz. Titled “Vegetarian Vampire”, the campaign feature TikTok star EJ Marcus, and debuted during the premiere of AMC’s new … Continue reading “TikTok Star EJ Marcus is Heinz’s Vegetarian Vampire”

Leslie Jordan passes at age 67

Prime-time Emmy-winning actor, writer, singer, activist, animal lover, internet sensation, and beloved national treasure Leslie Jordan passed away on Monday morning at age 67. The adorable comedic actor suffered an unknown “medical issue” while driving his BMW to Warner Brothers studios to film the Fox TV show Call me Kat. His car then struck a … Continue reading “Leslie Jordan passes at age 67”

Merman welcomes writer/director Dime Davis

Production and entertainment company Merman is excited to announce that Emmy-nominated director and writer Dime Davis has joined the company for branded content and advertising collaborations. The relationship developed during Merman and Davis’ work together on a just-launched campaign for Old Spice and Wieden & Kennedy. ‘Dynamic. Forward-thinking. With an incredible slate of work. These have been important tenants … Continue reading “Merman welcomes writer/director Dime Davis”

2022 CDDP Fellows debut spec spots at DGA

The Commercial Directors Diversity Program’s Industry (CDDP) Showcase debuted in Los Angeles at the Directors Guild of America (DGA). Led by Executive Director Tamika Lamison and CDDP Committee Advisory head Lisa Rich, the CDDP offered a six-month program consisting of workshops, mentorships, networking, shadowing, a grant to make a spec commercial, and an industry showcase to share the work.   … Continue reading “2022 CDDP Fellows debut spec spots at DGA”

Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF

The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October. Based on a legacy of game-changing creative work, the trio of basketball legend Michael Jordan, Nike cofounder, chairman emeritus Phil Knight, and Oscar-winning screenwriter, filmmaker, and actor Spike Lee will be inducted as a team of … Continue reading “Michael Jordan, Phil Knight, Spike Lee to be inducted into One Club HOF”

Nomad welcomes Senior EP Alaina Zanotti to LA Studio

Following a banner year with the additions of Editorial Partners Brandon Porter and Conor O’Neill, along with the successful launch of a new outpost in Austin, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of industry veteran Alaina Zanotti as Senior Executive Producer in Nomad’s LA office. With over fifteen years of experience leading … Continue reading “Nomad welcomes Senior EP Alaina Zanotti to LA Studio”

Kraft Dressing invites consumers to get Well Dressed

Kraft Dressings is getting dressed up! As the brand unveils its new platform “Well Dressed,” the first brand campaign since 2016, and the biggest integrated marketing effort in the brand’s history.  The new campaign from Wieden + Kennedy is based on a simple yet shocking truth: in the age of fandom, there is ironically no outlet, … Continue reading “Kraft Dressing invites consumers to get Well Dressed”

Swift rounds out leadership team

Creative agency Swift, a female-founded and led Wunderman Thompson company, has appointed Ned McNeilage as Chief Creative Officer. Ned’s appointment comes on the heels of solid growth for Swift over the past twelve months, completing a year of changes in leadership and operations. In his role, Ned will manage creative talent and oversee the development … Continue reading “Swift rounds out leadership team”

Writer-Director Michael Illick arrives at Interrogate

Los Angeles and New York-based production company Interrogate adds Portland-based director Michael Illick to its roster. A longtime copywriter with a penchant for comedy and quick wit combined with a keen visual sensibility, Illick brings a truly original voice to Interrogate. Michael Illick has worked at major agencies across the country, counting stints at BBDO, Wieden+Kennedy, Saatchi & Saatchi, 215 … Continue reading “Writer-Director Michael Illick arrives at Interrogate”