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SAG-AFTRA to become first union back at the table with AMPTP
  • UNION NEWS

SAG-AFTRA to become first union back at the table with AMPTP

By Reel 360 Dec 22, 2025
SAG-AFTRA is officially gearing up for its next round of TV, theatrical, and streaming negotiations and will be the first major Hollywood union to begin bargaining with the AMP...
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Unions come out swinging against Netflix – Warner Bros. deal
  • REEL BUSINESS

Unions come out swinging against Netflix – Warner Bros. deal

By Reel 360 Dec 5, 2025
Hollywood’s unions wasted no time responding to Netflix’s planned eighty-two point seven billion dollar acquisition of Warner Bros. Discovery. While Netflix co-CEO Ted Sar...
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SAG-AFTRA turns its focus to Verticals with new agreement
  • UNION NEWS

SAG-AFTRA turns its focus to Verticals with new agreement

By Reel 360 Oct 13, 2025
SAG-AFTRA is rolling out a new contract built for the swipe-and-scroll era. Later this month, the union will introduce its Verticals Agreement, a newly promulgated media deal t...
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SAG-AFTRA slams debut of AI “Actor” Tilly Norwood
  • UNION NEWS

SAG-AFTRA slams debut of AI “Actor” Tilly Norwood

By Lexi Carson Sep 30, 2025
SAG-AFTRA has issued a sharp rebuke following the introduction of “Tilly Norwood,” a hyperreal AI-generated performer from Xicoia, the AI talent studio founded by actor and...
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SAG-AFTRA and JPC reach tentative deal on commercials
  • UNION NEWS

SAG-AFTRA and JPC reach tentative deal on commercials

By Reel 360 Apr 13, 2025
After weeks of negotiation, SAG-AFTRA and the Joint Policy Committee (JPC) have reached a tentative agreement on new terms for the Commercials and Audio Commercials Contracts, ...
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SAG-AFTRA, JPC extend commercials contracts negotiations through April 4
  • UNION NEWS

SAG-AFTRA, JPC extend commercials contracts negotiations through April 4

By Reel 360 Apr 1, 2025
SAG-AFTRA and the Joint Policy Committee (JPC) have agreed to extend negotiations on the 2022 Commercials Contracts, pushing the expiration date from March 31 to April 4 at 11:...
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Intimacy Coordinators unanimously join SAG-AFTRA
  • UNION NEWS

Intimacy Coordinators unanimously join SAG-AFTRA

By Reel 360 Nov 12, 2024
Intimacy coordinators, who serve as advocates and liaisons for actors in scenes involving nudity and simulated sex, have officially joined the ranks of SAG-AFTRA following a Na...
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SAG-AFTRA files petition to represent Intimacy Coordinators
  • UNION NEWS

SAG-AFTRA files petition to represent Intimacy Coordinators

By Reel 360 Sep 27, 2024
SAG-AFTRA announced that the union has filed an election petition with the National Labor Relations Board (NLRB) to represent intimacy coordinators employed by companies under ...
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New California bills provide AI protections for actors
  • UNION NEWS

New California bills provide AI protections for actors

By Reel 360 Sep 18, 2024
On September 17, 2024, California Governor Gavin Newsom made a significant move to protect individuals from the growing influence of artificial intelligence (A.I.) by signing t...
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SAG-AFTRA members ratify 2023 TV/Theatrical agreement
  • UNION NEWS

SAG-AFTRA members ratify 2023 TV/Theatrical agreement

By Reel 360 Dec 6, 2023
In a national vote concluded yesterday, members of the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) ratified the 2023 TV/Theatrical Agr...
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Matthew Modine challenges SAG-AFTRA deal
  • UNION NEWS

Matthew Modine challenges SAG-AFTRA deal

By Reel 360 Nov 24, 2023
Actor Matthew Modine, famous for his roles in Full Metal Jacket and Stranger Things, has declared his intention to vote against the ratification of the Screen Actors Guild-Ame...
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Will actors ratify historic deal? SAG-AFTRA releases 129-page deal
  • UNION NEWS

Will actors ratify historic deal? SAG-AFTRA releases 129-page deal

By Reel 360 Nov 24, 2023
In a significant move, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has unveiled the comprehensive 129-page draft of their memorandum...
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Details of the new 3-year SAG-AFTRA contract emerge
  • UNION NEWS

Details of the new 3-year SAG-AFTRA contract emerge

By Reel 360 Nov 11, 2023
On November 10, the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) National Board gave its approval to the tentative agreement for the 2...
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SAG-AFTRA National Board approves agreement
  • UNION NEWS

SAG-AFTRA National Board approves agreement

By Reel 360 Nov 11, 2023
The national board of the Screen Actors Guild‐American Federation of Television (SAG-AFTRA) has given its approval to the tentative agreement reached between the actors unio...
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Networks race into production to salvage TV season
  • PRODUCTION CENTRAL

Networks race into production to salvage TV season

By Reel 360 Nov 10, 2023
After a six-month hiatus due to strikes led by the Writers Guild of America (WGA) and the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA)...
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Hollywood celebrates end of 118-day-old strike
  • UNION NEWS

Hollywood celebrates end of 118-day-old strike

By Reel 360 Nov 9, 2023
In a momentous development for the entertainment industry, Hollywood actors have reached a tentative agreement with major studios, bringing an end to the second strike that ha...
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SAG-AFTRA releases statement after ending lengthy strike
  • UNION NEWS

SAG-AFTRA releases statement after ending lengthy strike

By Reel 360 Nov 9, 2023
Last night, the negotiating committee representing the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) announced a tentative agreement with...
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Studios were so confident that strike would end, shows began crewing up
  • UNION NEWS

Studios were so confident that strike would end, shows began crewing up

By Reel 360 Nov 7, 2023
Yesterday, the studios that make up the AMPTP - Warner Bros., Netflix, Apple, Paramount, Sony, Amazon, Disney and NBCUniversal, were so confident that SAG-AFTRA would agree to...
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SAG-AFTRA responds to studios’ “Last, Best, and Final” offer
  • UNION NEWS

SAG-AFTRA responds to studios’ “Last, Best, and Final” offer

Nov 6, 2023
After deliberating for reportedly 12 hours, Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) is poised to deliver its response to the studio...
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Studio leaders offer “Final Proposal” to SAG-AFTRA
  • UNION NEWS

Studio leaders offer “Final Proposal” to SAG-AFTRA

By Reel 360 Nov 4, 2023
We are down to the two-minute warning in order to salvage the 2023-2024 TV season. Hollywood studios and major streaming platforms have made what they describe as their "last,...
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