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Absolut and TABASCO turn up the heat with Brazil launch
  • International

Absolut and TABASCO turn up the heat with Brazil launch

By Reel 360 Aug 5, 2026
Following its official debut in Brazil, Absolut TABASCO is launching a locally driven campaign designed to turn the new product into a full-scale urban experience. The colla...
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Farmers Insurance launches bold rebrand with “Honesty”
  • REEL NEW YORK

Farmers Insurance launches bold rebrand with “Honesty”

By Reel 360 Jul 13, 2026
Farmers Insurance is putting clarity at the center of a major new brand platform and enterprise-wide rebrand designed to make coverage easier for consumers to understand. Cr...
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New campaign says teens ‘feels’ toward Totino’s are real
  • REEL MINNEAPOLIS

New campaign says teens ‘feels’ toward Totino’s are real

By Reel 360 Jun 16, 2026
Teenagers do not express their feelings casually. That is the emotional truth behind “The Feeling Is Real for Totino’s,” a new campaign from Totino’s Pizza Rolls that t...
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Lowe’s “rolls out” new campaign, There’s no place like Lowe’s
  • REEL NEW YORK

Lowe’s “rolls out” new campaign, There’s no place like Lowe’s

By Reel 360 Mar 12, 2026
Home improvement should feel exciting. For many people, especially Gen Z and millennial homeowners, it often feels like work. The category has spent years glorifying the grind,...
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Coco Gauff returns as Chief Smoothie Officer for Naked
  • REEL NEW YORK

Coco Gauff returns as Chief Smoothie Officer for Naked

By Reel 360 Feb 20, 2026
Naked Smoothie is back on court, and so is its Chief Smoothie Officer. Coco Gauff returns in a new series of lighthearted spots introducing the “New Naked,” complete with r...
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Crayola paints the holidays blue in “Blue Christmas”
  • HOLIDAY SPIRIT

Crayola paints the holidays blue in “Blue Christmas”

By Reel 360 Nov 10, 2025
This season, Crayola is putting creativity at the center of the holidays with “Blue Christmas,” a touching new campaign that redefines what it means to give from the heart....
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Sam Richardson is back with Totino’s and he ain’t sharing
  • REEL NEW YORK

Sam Richardson is back with Totino’s and he ain’t sharing

By Reel 360 Oct 6, 2025
Comedian Sam Richardson returns to the Totino’s universe with a new twist: he’ll share his wardrobe with his kid, but not his pizza. Fresh off the brand’s “Nothing Else...
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Travis Kelce, Christian McCaffery lead Lowe’s NFL campaign
  • SPORTS

Travis Kelce, Christian McCaffery lead Lowe’s NFL campaign

By Reel 360 Sep 4, 2024
Lowe's has announced its renewed partnership with the NFL for the 2024-25 season, marking the sixth consecutive year as the "Official Home Improvement Partner of the NFL." ...
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Lowe’s, Lionel Messi celebrate assists in new work from Dentsu
  • REEL NEW YORK

Lowe’s, Lionel Messi celebrate assists in new work from Dentsu

By Reel 360 Jul 10, 2024
Dentsu Creative has unveiled its inaugural campaign for Lowe’s, starring Lionel Messi, during the CONMEBOL Copa América 2024 USA tournament. The creative follows Lowe’...
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Gerety Juries choose U.S. Agency and Production Company of 2024
  • Advertising Awards

Gerety Juries choose U.S. Agency and Production Company of 2024

By Reel 360 Jun 6, 2024
Last week, the LA and New York juries of the Gerety Awards gathered to define the global shortlist and select the USA Agency and Production Company of the Year for 2024. Ahead ...
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KPN, Dentsu Amsterdam wants you to think before forwarding
  • International

KPN, Dentsu Amsterdam wants you to think before forwarding

By Reel 360 May 6, 2024
In an era where digital connectivity shapes our daily interactions, leading Dutch communications provider, KPN, and Dentsu Creative Amsterdam are taking a stand against the har...
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Abby Klaassen replaces Paulo Fogaca as Dentsu CEO
  • REEL MOVES/NEW YORK

Abby Klaassen replaces Paulo Fogaca as Dentsu CEO

By Reel 360 Nov 8, 2023
Dentsu Creative has named Abbey Klaassen as its new U.S. CEO, taking over from Paulo Fogaca, who held the position since December 2022. The change in leadership is part of Den...
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Burger King spooks up Halloween campaign
  • REEL MIAMI

Burger King spooks up Halloween campaign

By Reel 360 Oct 13, 2023
Burger King is gearing up for Halloween with a creative and spooky campaign that draws inspiration from TikTok horror trends. The fast-food chain, in collaboration with Dentsu...
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Wendy Clark to leave Dentsu Group
  • REEL MOVES/NEW YORK

Wendy Clark to leave Dentsu Group

By Reel 360 Sep 7, 2022
dentsu Group Inc. announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellen...
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On 16th anniversary of Katrina, New Orleans explores culture on Oculus
  • REEL New Orleans

On 16th anniversary of Katrina, New Orleans explores culture on Oculus

By Reel 360 Aug 26, 2022
In a bid to entice connection seekers, the City of NOLA has released an eight-minute, immersive virtual reality experience with its agency partner Dentsu Creative. The experie...
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Barkley, Romo draft their picks off Subway’s menu
  • REEL NEW YORK

Barkley, Romo draft their picks off Subway’s menu

By Reel 360 Jul 12, 2022
After more than a year of culinary tinkering with 100+ recipes explored, the new Subway Series menu is live—so is the banter between two GOAT announcers, Charles Barkley and ...
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dentsu: Fred Levron named Global CCO
  • International

dentsu: Fred Levron named Global CCO

By Reel 360 Jul 19, 2021
dentsu International has announced that Fred Levron has been named global chief creative officer. This executive role will see Levron leading the network’s holistic creative ...
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Dentsu Italy, 10 clients celebrate Pride
  • International

Dentsu Italy, 10 clients celebrate Pride

By Reel 360 Jul 16, 2021
Dentsu Italy and the agency's ten clients (Sky, Nestlé, Very Mobile, Fastweb, Plasmon, KFC, Engie, Pringles, WindTre, Heinz) celebrate Pride with a rainbow creativity -- an a...
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Toyota unveils powerful Super Bowl LV spot
  • Super Bowl

Toyota unveils powerful Super Bowl LV spot

By Reel 360 Feb 4, 2021
While many automakers have chosen to sit out this year's Super Bowl , we have heard that JEEP, General Motors and now Toyota will participate in the Big Game. Toyota comes with...
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2020 in Review: The Biggest Stories of the Year
  • Year in Review

2020 in Review: The Biggest Stories of the Year

By Colin Costello Dec 29, 2020
It's almost over. Dear 2020, the Reel 360 team must not-so-politely ask you to get the f*ck out of our collective lives. Don't pout. Don't be insulted. We endured you for 365 d...
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