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Heinz leans into crochet culture to win over Brazilian Grandmothers
  • International

Heinz leans into crochet culture to win over Brazilian Grandmothers

By Reel 360 Apr 17, 2026
Heinz is tapping into a deeply rooted Brazilian tradition with “Grandma’s Darling,” a campaign that uses crochet to spark connection and drive trial for its mayonnaise. ...
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The Boys draws blood at CCXP with first teaser
  • Trailers

The Boys draws blood at CCXP with first teaser

By The Geek Dec 6, 2025
Let's go! The fifth and final season of The Boys, from Sony Pictures Television and Amazon MGM Studios, will premiere exclusively on Prime Video April 8, 2026. Prime Video b...
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404 Innovation Studio names Arthur Lobão as CD
  • International

404 Innovation Studio names Arthur Lobão as CD

By Reel 360 Nov 19, 2025
404 Innovation Studio, part of Galeria Holding, has appointed Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Goro...
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GALERIA.ag debuts Adobe GenStudio integration in Brazil
  • International

GALERIA.ag debuts Adobe GenStudio integration in Brazil

By Reel 360 Jul 28, 2025
GALERIA.ag, Brazil’s largest independent advertising agency, is making waves again—this time by teaming up with Adobe to fully implement GenStudio, becoming the first agenc...
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AI Scandal: Cannes Lions revokes DM9’s Grand Prix
  • CANNES LIONS

AI Scandal: Cannes Lions revokes DM9’s Grand Prix

By Reel 360 Jun 27, 2025
What started as a Cannes Lions victory parade for Brazil’s DM9 has officially turned into a reputational nosedive. On Friday, Cannes Lions revoked the Creative Data Grand Pri...
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Budweiser Brazil revolutionizes Spotify ads with UninterruptAds
  • International

Budweiser Brazil revolutionizes Spotify ads with UninterruptAds

By Reel 360 May 6, 2024
Budweiser Brazil is shaking up the advertising game with its latest innovation on Spotify: UninterruptAds. Say goodbye to jarring interruptions and hello to seamlessly integrat...
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Burger King celebrates old flames for 70th birthday
  • Reel Ad of the Week

Burger King celebrates old flames for 70th birthday

By Reel 360 Apr 5, 2024
In a groundbreaking move, Burger King is challenging societal norms and taboos surrounding desire among older individuals with a remarkable campaign for its 70th birthday. The ...
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Nike pays tribute to Women’s World Cup and fans
  • Reel Ad of the Week

Nike pays tribute to Women’s World Cup and fans

By Reel 360 Aug 18, 2023
In a triumphant crescendo to the 2023 FIFA Women’s World Cup, Nike's "Joga Pra Sempre" (Play Forever) campaign emerges as a resounding ode to the culture of women's soccer. ...
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J&J uses IG filters to guide breast self-examination
  • Social Media

J&J uses IG filters to guide breast self-examination

By Reel 360 Oct 27, 2020
With a presidential election occurring in the middle of a second wave of a pandemic, it is easy to forget that October is Breast Cancer Awareness Month. Johnson & Johnson C...
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Under the bun: A look at Burger King late night
  • International

Under the bun: A look at Burger King late night

By Reel 360 Aug 13, 2020
I mean, honestly this :49-second spot from David São Paulo for Burger King feels like any day part in Hollywood - especially the BK down the street from the Reel 360 office. ...
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W+K São Paulo launches #MinersOutCovidOut
  • International

W+K São Paulo launches #MinersOutCovidOut

By Reel 360 Aug 11, 2020
Today, W+K São Paulo is launching a really strong and necessary message in defense of the Yanomami Indigenous People. The production is narrated Dário Kopenawa, a native lea...
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McDonald’s responds to social distancing
  • International

McDonald’s responds to social distancing

By Reel 360 Mar 23, 2020
We're living in scary and crazy times. And while we have all been asked to social distance from each other due to the global crisis at hand, brands are beginning to do their pa...
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