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Surfrider flips shocking LA billboards into a call to action
  • REEL LA

Surfrider flips shocking LA billboards into a call to action

By Reel 360 Sep 29, 2025
Last week, Los Angeles drivers saw a wave of eyebrow-raising billboards with URLs like suck-it-sea-otters.org and please-poison-us-with-microplastics.org. The fake caused a dar...
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Kia couple keeps rolling in part two of Sportage campaign
  • REEL LA

Kia couple keeps rolling in part two of Sportage campaign

By Reel 360 Sep 26, 2025
Kia America is keeping the road trip vibes alive with the second installment of its two-part creative campaign for the 2026 Sportage, this time spotlighting the powerful Sporta...
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Elite Media launches “Keep it 100” pitch competition
  • The One Club

Elite Media launches “Keep it 100” pitch competition

By Reel 360 Sep 25, 2025
Elite Media is rewriting the rules of advertising with the launch of its “Keep it 100 Pitch Competition,” debuting October 17 at The One Club’s Where Are All the Black Pe...
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SPCSHP names Taryn Crouthers CEO
  • REEL MOVES/NEW YORK

SPCSHP names Taryn Crouthers CEO

By Reel 360 Sep 25, 2025
MSQ’s award-winning creative agency, SPCSHP (formerly Big Spaceship), has tapped Taryn Crouthers as CEO, succeeding Ranae Heuer as the company celebrates its 25th anniv...
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Reframing the CMO: GALE x Forbes present new findings
  • REEL BUSINESS

Reframing the CMO: GALE x Forbes present new findings

By Reel 360 Sep 24, 2025
GALE has released new research with Forbes Insights that reframes the modern Chief Marketing Officer as a builder of enterprise growth. In “The Business-Architect CMO: Bu...
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VML and OREO turn crosswalks into shoppable “OREO Walks”
  • Reel Ohio

VML and OREO turn crosswalks into shoppable “OREO Walks”

By Reel 360 Sep 24, 2025
VML just took OREO’s playfulness off the shelf and onto the sidewalk. With “OREO Walks,” the agency transformed crosswalks outside select Kroger stores into cheeky, shopp...
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Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats
  • Reel Ad of the Week

Eagles superfan, Bradley Cooper, tackles food conspiracy for Uber Eats

By Colin Costello Sep 24, 2025
Football is back and so is Uber Eats' ridiculously funny conspiracy campaign starring one of Philadelphia’s proudest fans, Bradley Cooper. The Oscar-winning actor fronts the ...
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There’s a new Affleck in the Dunkin-verse—and it ain’t Ben
  • REEL BOSTON

There’s a new Affleck in the Dunkin-verse—and it ain’t Ben

By Colin Costello Sep 23, 2025
Move over, Batfleck. There’s a fresh Affleck grabbing screen time (and a coffee) at Dunkin’. Jen Affleck, the breakout from Hulu’s Secret Lives of Mormon Wives who went v...
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Cologuard turns fright into funny with Matthew Lillard
  • REEL NEW YORK

Cologuard turns fright into funny with Matthew Lillard

By Reel 360 Sep 23, 2025
The latest spot from Cologuard swaps jump scares for belly laughs, using classic horror language to make colon cancer screening feel stigma-free and straightforward. Directed b...
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ICYMI: The Best Ads of August
  • Reel Ad of the Week

ICYMI: The Best Ads of August

By Colin Costello Sep 23, 2025
August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football ...
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“Got Milk?” celebrates 30 years
  • REEL LA

“Got Milk?” celebrates 30 years

By Reel 360 Sep 17, 2025
Thirty years after the milk mustache first became a pop culture phenomenon, the California Milk Processor Board (CMPB) is reimagining its iconic “Got Milk?” campaign for a ...
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Topgolf launches new “Topgolf Has Football” campaign
  • REEL NEW YORK

Topgolf launches new “Topgolf Has Football” campaign

By Reel 360 Sep 16, 2025
Topgolf is doubling down on fun this fall. The brand today unveiled a new campaign, developed in partnership with creative agency of record Anomaly, that puts one message front...
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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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New York Lottery has more up its sleeve with NYL+
  • Reel Ad of the Week

New York Lottery has more up its sleeve with NYL+

By Colin Costello Sep 12, 2025
New Yorkers aren’t exactly trusting when a brand promises “more.” That’s the brilliant tension McCann New York plays with in “Nothing Up Our Sleeve,” a surreal, sle...
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Spotify x Nike invites teen girls to find joy in movement
  • SPORTS

Spotify x Nike invites teen girls to find joy in movement

By Reel 360 Sep 11, 2025
Movement is more than exercise—it’s confidence, connection, and a little bit of everyday joy. That’s the premise behind Make Moves, a global partnership from Spotify and ...
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Ford introduces new global campaign – Ready, Set, Ford
  • REEL NEW YORK

Ford introduces new global campaign – Ready, Set, Ford

By Reel 360 Sep 10, 2025
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a marke...
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Merman’s Lev Pakman directs Arch Manning for Warby Parker
  • REEL NEW YORK

Merman’s Lev Pakman directs Arch Manning for Warby Parker

By Reel 360 Sep 10, 2025
“People said I don’t look like your average football player,” says Arch Manning, tossing a ball while sporting glasses in a new commercial for Warby Parker. The playfu...
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Bumble hits the right note with an ode to real connection
  • REEL NEW YORK

Bumble hits the right note with an ode to real connection

By Reel 360 Sep 9, 2025
Following last week’s launch of its new brand platform, For The Love of Love, Bumble has unveiled a powerful film that celebrates real, authentic love—no filters, no gloss,...
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Red Lobster rolls out “Ultimate SpendLESS” Shrimp campaign
  • REEL FLORIDA

Red Lobster rolls out “Ultimate SpendLESS” Shrimp campaign

By Reel 360 Sep 9, 2025
One year after emerging from bankruptcy, Red Lobster is shifting its focus to value with a fresh spin on a fan favorite. The new Ultimate SpendLESS Shrimp pairs three craveable...
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Jordan Love stars in “Go Long” for American Family Insurance
  • REEL MILWAUKEE

Jordan Love stars in “Go Long” for American Family Insurance

By Reel 360 Sep 9, 2025
American Family Insurance is kicking off the 2025 NFL season with a new spot featuring Green Bay Packers quarterback Jordan Love, extending a partnership that began last year a...
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