When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever.
SAP’s portfolio of business software has always been centered around enabling people to do their jobs better and more efficiently. Since the professional landscape has shifted due to Covid-19, SAP has adapted a new global, enterprise-wide campaign called “Together We Got This.”
Created in conjunction with agency partner BBDO, the platform speaks to how SAP continues to stand by its customers and deliver tools to enable new and different ways of working, such as invoicing and expenses, even from home. This latest SAP Concur campaign is just one example of that pivot.
In the two new digital :15s videos, directed by Hungry Man’s Dave Laden, SAP humorously depicts the best parts of remote working—like sunbathing in your driveway, enjoying some at-home pampering courtesy of your children, and of course, submitting your expenses from your phone. Watch below:
The films were shot remotely and Laden used a bare-bones crew in LA, with clients and agency teams spread across multiple time zones dialing in on Zoom.
All casting and location approval were also done remotely and, the “Wellness” spot features three members of a real family in order to avoid putting anyone in danger.
The campaign will run online-only and is aimed towards corporate financial decision makers.
CLIENT: SAP Concur
AGENCY: BBDO New York
- Chairman & Chief Creative Officer, Worldwide: David Lubars
- Creative Director: Corey Rakowsky
- Creative Director: Kleber Menezes
- Art Director: Nicholas Choremi
- Senior Copywriter: Jesse Langer
- SVP, Group Executive Producer: Alex Gianni
- Senior Producer: Jasmine Batista
- Senior Business Affairs: Grace Kelly
- EVP, Senior Account Director: Sascha Uzzell
- VP, Account Director: Ann Kim
- Account Manager: Jesse Schwartz
- Account Executive: George Khandji
- SVP, Group Planning Director: Marc Allen
- Planning Director: Damon Garrett
PRODUCTION COMPANY: Hungry Man
- Director: Dave Laden
- Executive Producer: Caleb Dewart
- Line Producer: Tina Densmore
- Director of Photography: Corey Walter
- Studio Producer: Zoe Newman
- Editor: Dave Koza
- Engineer: Sam Shaffer
- Flame Artist: Jimmy Hayhow
Music Producer: Julia Millison
Media Agency: PHD