2+ Living in Los Angeles County you see homelessness and hunger everywhere. Under overpasses. In front of your building, home or gym. On the buses and trains. The county is home to nearly 2 million people living with food insecurity and 60,000 homeless, many unsure of where their next meal will come from. Combatting this … Continue reading “Chuck Studios, Manna Room cook food spot for homeless”
1+ Looks like the Marvel Cinematic Universe is adding Pepsi Max to their cosmic adventures. Thor: Ragnarok director Taika Waititi has launched a new spot for Pepsi Max from AMV BBDO that stars Ant-Man actors Paul Rudd and sidekick Michael Peña as astronauts who demonstrate the great lengths they’ll go for a Pepsi MAX. Called … Continue reading “Pepsi Max sends ‘Ant-Man’ stars into space”
Longtime Chicago post house Cutters Studios announced the promotion of Dustin Kaufman to the position of editor, and the immediate launch of a new satellite studio in Kansas City, which Kaufman will lead.
“Dustin is extremely creative and visionary, but he is also one of the most driven, determined, hard-working individuals I have ever had the pleasure of working with,” Cutters partner and editor Matt Walsh shared. “He cannot help but create amazing things, no matter what circumstances surround him. He is also extremely fast, and hungry.”
1+ Amazon has partnered with renowned actor, film producer, director and arguably the sexiest man alive, Michael B. Jordan (Creed, Black Panther, Just Mercy) for his first-ever Super Bowl ad. Entitled ‘Alexa’s Body’ and created by Lucky Generals – along with teams at Amazon – the spot celebrates Alexa’s new beautiful form factor, while one … Continue reading “Michael B. Jordan brings the sexy in Amazon Super Bowl LV spot”
2+ There are good spots. There are great spots. There are award-winning spots. And then there is that rare spot that resonates so much with society that it becomes a part of culture. In the 80s, there was Wendy’s “Where’s the beef?” In the 90s, Budweiser’s frogs and ants had their say, did their dance … Continue reading “Scoop here they are – BTS of Geico’s spot with Tag Team”
44+ Why is this not a Super Bowl spot? Insurance company GEICO has teamed up with Tag Team for a new commercial. And for obvious reasons, like the Reel 360 team can’t stop watching it, is our Reel Ad of the Week. The spot, part of the company’s “What Are You Waiting For?” campaign features … Continue reading “Scoop there it is for Geico”
1+ When you think of common business expenses, travel-associated costs often come to mind. Most of America is working from home right now, but even in a world without business travel, SAP Concur solutions are more relevant than ever. SAP’s portfolio of business software has always been centered around enabling people to do their jobs … Continue reading “SAP Concur depicts the best parts of remote working”
8+ AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. This time, Lily is shown back in an AT&T store and making a big deal … Continue reading “AT&T and Lily return in first 5G campaign from BBDO”
1+ Winners of the AICP Show: The Art & Technique of the Commercial were presented awards tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, … Continue reading “Gustafson most awarded editor at AICP Awards”
1+ The 2020 AICP Next Awards debuted tonight during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. Tonight’s presentation is the first of three virtual celebrations that comprise AICP Week – which will also include premieres of the AICP Post Awards on June 17th and … Continue reading “2020 AICP Next Awards Winners announced”
2+ Matt Miller, President and CEO of AICP, today announced the release of the shortlists for the 2020 AICP Awards – the AICP Post Awards, the AICP Next Awards and the AICP Show @MoMA. Winners in each of these three strategically-aligned competitions for excellence will be revealed during a series of free virtual premieres set … Continue reading “2020 AICP Awards release short list”
3+ Today, AT&T launches a new campaign – remaining empathetic to the current reality – while lightening the mood with a dose of charm via beloved spokes-character Lily. YES, that Lily. ‘Member her? From 2013-2017 and in more than 40 spots, AT&T store manager Lily assisted customers in-store. Audiences were crushing on her for a bit. And … Continue reading “Lily’s back… at home in two new AT&T spots”
3+ Matt Miller, President and CEO of AICP, has announced that the production and post production trade association has released an initial set of workplace guidelines for production and post production companies working in commercials and advertising content. Developed by a working committee comprised of members representing all facets of the industry, the guidelines are intended … Continue reading “AICP unveils COVID-19 workplace guidelines”
3+ CDDP Program Director Tamika Lamison should be proud. Last night, marked the debut of the five fellows who just finished The Commercial Directors Diversity Program at the Academy of Motion Picture Arts and Sciences Theater in Hollywood. CDDP is a joint effort between the Association of Independent Commercial Producers (AICP) and the Directors Guild … Continue reading “2019 CDDP fellows debut spec spots at gala”
2+ What would you do if aliens were attacking the world and you had nowhere to go but a bunker? Of course you’d run for it. But what if that bunker only had generic peanut butter? Would you stay? That is one of the questions posed by the big, new bold and funny as hell … Continue reading “Jif and Smucker’s bring creativity back to CPG category”
4+ We’re all aware of Generation X, Generation Y, Generation Z, The Pepsi Generation. Now McCann NY and March for Our Lives wants to introduce us to “Generation Lockdown.” It is estimated that 95% of school kids — some as young as five — are now trained on what to do during an active shooter … Continue reading “McCann NY gives us stark reminder about gun violence”
3+ Indie innovation marketing agency, Fusion92, has launched Redbox’s first-ever national campaign ever. The brand, best known for their bright red kiosks, dropped two minute-plus spots online on December 19 and ran through December 31, living up to RedBox’s reputation for offering high-quality entertainment. But here’s the big news – the two spots titled: “Prehensile … Continue reading “Fusion92 launches hilarious RedBox online campaign”
2+ That is an image of an earthworm you’re looking at. An excited earthworm, but still an earthworm. Credit Karma, known for its quirky (that’s kind of an understatement) returns with surreal, to downright bizarre scenarios, via Oakland-based ad agency, Funworks. Directed by Hungry Man’s Dave Laden, the new campaign successfully continues to show how … Continue reading “Credit Karma is back with a group of hilarious spots”
I’ve thought of calling lots of various people through the years on game day, even at one point the cops (let’s leave it at that), but I can’t say I have ever thought of calling former NFL coach Jon Gruden until now.
While most of the Emmy Awards broadcast audience will be on the edge of their seats watching House of Cards duke it out with The Handmaid’s Tale and Westworld, there will be another audience – advertisers and their agencies – who will be watching, with baited breath, to see who will win the Emmy for outstanding commercial.