Duracell’s latest holiday campaign introduces a fresh, quirky character: the “Duracell Scientist.” This bespectacled, lab-coat-clad “hunky brainiac” is set to bring some scientific flair and muscle to the holiday season,
After watching this new Jet-Puffed campaign from award-winning agency, VaynerMedia, the Reel 360 team feels like we just experienced a :60-second long bong hit… if you know, we did do
Thinking of giving your sweetie a one-of-a-kind engagement ring for Valentine’s Day? Well, forget the ol’ Emerald and Princess cuts for her, him or they. Have them try this on
The French were kind to NY-based VaynerMedia and its in-house production arm VaynerProductions. At the 66th Cannes Lions International Festival of Creativity, VaynerMedia and in-house production company, VaynerProductions, won four
Break out the Kleenex again. Kroger has kicked off the holiday season with a heartfelt new campaign centered on the theme of togetherness and the power of food to unite.
Laundry Design, LLC has announced the addition of Erin Doyle Cooper to its directorial roster. Doyle Cooper brings a unique blend of docu-style storytelling and dark comedy to the team,
Editor’s Note: Welcome to “Reel Women,” our annual tribute to dynamic women in creative industries. For the month of March, let us introduce you to some very special women like EP/Head of Business Development
Editor’s Note: “The Reel Black List” is our annual spotlight of brothers and sisters in the worlds of advertising, film, TV, music, radio and media who are making a difference through their
Starry, the latest lemon-lime sensation from PepsiCo, is set to make its Super Bowl debut with a groundbreaking commercial starring Ice Spice, the GRAMMY-nominated hip-hop star. The commercial, created and
Matthew “Cornbread” Compton has been promoted from senior composer to West Coast creative director at Squeak E. Clean Studios, an international creative audio network. He joined the company in 2021
Cannes Lions has revealed the line-up of global experts selected to award the world’s very best creative and effective work and benchmark excellence this June. Work from across the globe
The comedy roast returns as snacking legend Mr. Peanut finds himself in the hot seat during the Planters “Made To Be Roasted” big game commercial. Comedienne Natasha Leggero joins Roastmaster General Jeff Ross and
The Planters brand is headed to Super Bowl LVII with a national in-game ad featuring the iconic Mr. Peanut. This marks the first return to the Super Bowl stage for
This season, Mr. Peanut is bringing Planters nuts to the center of holiday gatherings with new, decadent, limited-edition treats and returning holiday classics. The makers of the Planters brand have
After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back in the game with a commercial spotlighting a
We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the
Beloved actor Reginald VelJohnson has his best team up since Bruce Willis and Urkel. The maker of the Planters brand and Mr. Peanut are feeling particularly nutstalgic this holiday season
As an art director/copywriter at the fledgling DeVito/Verdi advertising agency in 1992, Rob Carducci’s simple black-and-white print ad for a small chain of off-price clothing stores quickly provoked outrage and protests –
Earlier this year, Planters announced it was dedicating its $5 million Big Game budget to recognize fans who go a nut above with Little Acts of Extraordinary Substance. Now, the 115-year-old snack brand
DDB Worldwide has today announced that Donna Tobin has joined the global advertising network as Global Chief Marketing & Communications Officer. She joins DDB to oversee all global and North America internal and external
