Tomorrow is the Super Bowl and Reel 360 is still attempting to keep up with the flood of commercials released ahead of the Big Game. In between :30-second and :60-second spots for Pepsi, P&G, Mountain Dew, Kia, Genesis, Olay and a plethora of other brands, there will be two new ads attempting to attract buyers for an even bigger brand than the ones advertising on Super Bowl LIV – The White House. Former New York mayor and Democratic candidate Michael Bloomberg released his campaign ad on Thursday.
What’s interesting is that instead of attacking President Trump, the new spot supports Bloomberg’s platform of gun control. Last month, the billionaire rolled out his presidential campaign’s gun control platform, which calls for stronger background checks and permit requirements.
In the spot, we are told the story of Calandrian Simpson Kemp, a Texas mother whose 20-year-old son, an aspiring professional football player named George, was shot to death in September 2013 outside Houston.
“Lives are being lost every day. It is a national crisis,” Kemp says in the ad. “I heard Mike Bloomberg speak. He’s been in this fight for so long. He heard mothers crying, so he started fighting.”
Bloomberg has spent hundreds of millions of dollars in recent years working to tackle gun reform, investing $112 million on 24 candidates in the 2018 midterm elections who supported gun control measures. Twenty-one of those candidates were victorious, helping swing control of the House majority to Democrats.
“When I heard Mike was stepping into the ring, I thought, ‘Now we have a dog in the fight,’” Kemp says in the ad. “I know Mike is not afraid of the gun lobby. They’re scared of him, and they should be.”
She concludes: “Mike’s fighting for every child. Because you have a right to live. No one has a right to take your hopes and dreams.” Watch below:
“I chose to devote the entire sixty-second ad to gun safety because it matters to communities across the country and it will be a top priority for me as president,” Bloomberg said in a statement.
“Calandrian’s story is a powerful reminder of the urgency of this issue and the failure of Washington to address it,” he added. “People will be rooting for different teams in the Super Bowl, but virtually all Americans — including people in both parties and a majority of gun owners — support universal background checks and other common sense gun laws.”
Last month, the billionaire rolled out his presidential campaign’s gun control platform, which calls for stronger background checks and permit requirements.
SOURCE: Mike Bloomberg