Coca-Cola is once again redefining holiday storytelling with the launch of its 2025 global campaign, “Refresh Your Holidays.” The festive new platform honors the unsung heroes who make the season special, from parents and shopkeepers to neighbors and volunteers, blending the brand’s signature warmth with the creative possibilities of AI-powered filmmaking.
At the heart of the campaign are three new films, including “A Holiday Memory” and two AI-driven reimaginings of Coca-Cola’s beloved 1995 classic, “The Holidays Are Coming.” Together, they celebrate authentic connection, nostalgia, and the simple joy of sharing a Coke.
In “A Holiday Memory,” airing across North America, Latin America, and Asia South-Pacific, a busy mother preparing for the holidays rediscovers the true spirit of the season. One sip of an ice-cold Coca-Cola leads her to a magical ornament — a symbol of reflection, gratitude, and renewal that reminds her what Christmas is really about. Watch below:
“Building on last year’s campaign, this creative truly embodies our commitment to inspiring the ‘Real Magic’ of authentic human connection,” said Islam ElDessouky, Global Vice President, Creative Strategy & Content. “We’re saluting the givers — the people whose everyday acts of generosity make Christmas extraordinary — and rewarding them with the refreshment and uplift only Coca-Cola can deliver.”
ElDessouky added that the biggest challenge for a brand so deeply linked with the holidays is to evolve without losing its timeless essence. “People tell us it doesn’t feel like Christmas until they see the Coca-Cola holiday campaign. While our creative expression evolves, our purpose remains the same: to deliver heartfelt storytelling that feels both familiar and fresh.”
Coca-Cola ensured the beverage itself remained front and center this year, reaffirming its place as “the drink of choice” for festive celebrations.
Beyond the screen, the iconic Coca-Cola Caravans and Truck Tour return this November and December, bringing immersive experiences, dazzling light shows, and community celebrations to towns around the world. The integrated campaign also includes out-of-home creative, digital activations, and in-store holiday merchandising.
Merging Creativity and Innovation
In a bold step toward the future of brand storytelling, Coca-Cola has partnered with Secret Level and Silverside AI, two San Francisco-based studios, to create next-generation versions of “The Holidays Are Coming.” These new spots push the limits of production realism and creative freedom — all while keeping human artistry at the core.
“Using advanced GenAI tools, we were able to control every cinematic detail — from camera angles to physics-driven realism — through intuitive visual annotations that mirror a director’s workflow,” explained Pratik Thakar, Global Vice President & Head of Generative AI. “The result is seamless narrative continuity and character consistency, allowing us to craft immersive stories that connect deeply with audiences. This isn’t just filmmaking — it’s a leap into the future of creativity.” Watch below:
AI also allows Coca-Cola’s teams to generate multiple versions of the same film for different audiences and markets with unprecedented speed and precision, blending innovation with emotion in ways never before possible.
As the red trucks roll out and the familiar glow of “The Holidays Are Coming” lights up screens around the world, Coca-Cola once again invites everyone to pause, share a smile, and rediscover what makes the season truly magical — connection, kindness, and a bottle of something refreshingly familiar.
Coca-Cola is once again redefining holiday storytelling with the launch of its 2025 global campaign, “Refresh Your Holidays.” The festive new platform honors the unsung heroes who make the season special, from parents and shopkeepers to neighbors and volunteers, blending the brand’s signature warmth with the creative possibilities of AI-powered filmmaking.
At the heart of the campaign are three new films, including “A Holiday Memory” and two AI-driven reimaginings of Coca-Cola’s beloved 1995 classic, “The Holidays Are Coming.” Together, they celebrate authentic connection, nostalgia, and the simple joy of sharing a Coke.
In “A Holiday Memory,” airing across North America, Latin America, and Asia South-Pacific, a busy mother preparing for the holidays rediscovers the true spirit of the season. One sip of an ice-cold Coca-Cola leads her to a magical ornament — a symbol of reflection, gratitude, and renewal that reminds her what Christmas is really about. Watch below:
“Building on last year’s campaign, this creative truly embodies our commitment to inspiring the ‘Real Magic’ of authentic human connection,” said Islam ElDessouky, Global Vice President, Creative Strategy & Content. “We’re saluting the givers — the people whose everyday acts of generosity make Christmas extraordinary — and rewarding them with the refreshment and uplift only Coca-Cola can deliver.”
ElDessouky added that the biggest challenge for a brand so deeply linked with the holidays is to evolve without losing its timeless essence. “People tell us it doesn’t feel like Christmas until they see the Coca-Cola holiday campaign. While our creative expression evolves, our purpose remains the same: to deliver heartfelt storytelling that feels both familiar and fresh.”
Coca-Cola ensured the beverage itself remained front and center this year, reaffirming its place as “the drink of choice” for festive celebrations.
Beyond the screen, the iconic Coca-Cola Caravans and Truck Tour return this November and December, bringing immersive experiences, dazzling light shows, and community celebrations to towns around the world. The integrated campaign also includes out-of-home creative, digital activations, and in-store holiday merchandising.
Merging Creativity and Innovation
In a bold step toward the future of brand storytelling, Coca-Cola has partnered with Secret Level and Silverside AI, two San Francisco-based studios, to create next-generation versions of “The Holidays Are Coming.” These new spots push the limits of production realism and creative freedom — all while keeping human artistry at the core.
“Using advanced GenAI tools, we were able to control every cinematic detail — from camera angles to physics-driven realism — through intuitive visual annotations that mirror a director’s workflow,” explained Pratik Thakar, Global Vice President & Head of Generative AI. “The result is seamless narrative continuity and character consistency, allowing us to craft immersive stories that connect deeply with audiences. This isn’t just filmmaking — it’s a leap into the future of creativity.” Watch below:
AI also allows Coca-Cola’s teams to generate multiple versions of the same film for different audiences and markets with unprecedented speed and precision, blending innovation with emotion in ways never before possible.
As the red trucks roll out and the familiar glow of “The Holidays Are Coming” lights up screens around the world, Coca-Cola once again invites everyone to pause, share a smile, and rediscover what makes the season truly magical — connection, kindness, and a bottle of something refreshingly familiar.
