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Columnist: Reel 360

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RSA Films welcomes filmmaker Anthony Leonardi III
  • REEL MOVES/LA

RSA Films welcomes filmmaker Anthony Leonardi III

By Reel 360 Dec 12, 2025
RSA Films has signed director and artist Anthony Leonardi III for commercial representation in the United States, adding one of the industry’s most distinctive world builders...
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McDonald’s pulls creepy AI-generated Xmas ad after backlash
  • International

McDonald’s pulls creepy AI-generated Xmas ad after backlash

By Reel 360 Dec 12, 2025
McDonald’s Netherlands has pulled an AI-generated holiday commercial after the spot was widely mocked across social media, reigniting criticism around the growing use of gene...
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Disney to invest $1B in OpenAI; SAG pledges oversight
  • REEL BUSINESS

Disney to invest $1B in OpenAI; SAG pledges oversight

Dec 12, 2025
The Walt Disney Company has entered into a landmark three-year licensing and technology agreement with OpenAI, committing a one-billion-dollar equity investment as part of a br...
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123NET names Doner Agency of Record
  • REEL MOVES/DETROIT

123NET names Doner Agency of Record

By Reel 360 Dec 11, 2025
Leading fiber internet service provider 123NET has named Doner, part of Stagwell, as its creative and strategic agency of record. The partnership marks a significant step in 12...
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Humor, music and nostalgia rule Super Bowl ads in new poll
  • Super Bowl

Humor, music and nostalgia rule Super Bowl ads in new poll

By Reel 360 Dec 11, 2025
The 2026 Super Bowl will air on NBC and Peacock on February 8, with advertisers paying approximately $8 million for a 30-second spot, up from roughly $7 million last year. Ad i...
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The CW celebrates the 93rd annual Hollywood Xmas Parade
  • HOLIDAY SPIRIT

The CW celebrates the 93rd annual Hollywood Xmas Parade

By Reel 360 Dec 11, 2025
The 93rd Annual Hollywood Christmas Parade Supporting Marine Toys for Tots, produced by Associated Television International, will light up television screens nationwide when it...
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Lauren Boebert accused of using campaign funds to date Kid Rock
  • REEL POLITICS

Lauren Boebert accused of using campaign funds to date Kid Rock

By Reel 360 Dec 10, 2025
Rep. Lauren Boebert is facing new scrutiny after campaign finance filings raised questions about whether she used donor money to attend a Kid Rock event earlier this year. A...
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Paramount sends letter to WBD shareholders
  • REEL BUSINESS

Paramount sends letter to WBD shareholders

By Reel 360 Dec 10, 2025
Paramount, a Skydance Corporation, has issued a letter to Warner Bros. Discovery (WBD) shareholders outlining why it believes its $30-per-share all-cash offer provides superior...
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Tricon Residential gets back to the humanity of renting
  • REEL NEW YORK

Tricon Residential gets back to the humanity of renting

By Reel 360 Dec 10, 2025
Tricon Residential, one of North America’s largest owners and operators of rental homes and a Blackstone Real Estate portfolio company, has unveiled, via creative agency Amer...
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2026 Sundance Film Festival announces 97 selections
  • Indie Film

2026 Sundance Film Festival announces 97 selections

By Reel 360 Dec 10, 2025
The nonprofit Sundance Institute announced the 90 feature films and seven episodic projects selected for the 2026 Sundance Film Festival, bringing the total lineup to 105 proje...
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Editor Troy Charbonnet joins Modern Post
  • Post

Editor Troy Charbonnet joins Modern Post

By Reel 360 Dec 10, 2025
Creative editor and visual storyteller Troy Charbonnet has officially joined the roster at Modern Post, bringing a signature style shaped by rhythm, emotion, and an instinctive...
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Paramount temporarily labeled “Fascist Regime” on X account
  • REEL BUSINESS

Paramount temporarily labeled “Fascist Regime” on X account

By Reel 360 Dec 9, 2025
Paramount Pictures found itself in the headlines again this week, but this time it wasn’t about the escalating battle over Warner Bros. Discovery. Early Monday, the studio’...
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Gravity Global elevates media leadership
  • REEL MOVES/Houston

Gravity Global elevates media leadership

By Reel 360 Dec 9, 2025
Gravity Global has expanded its senior leadership bench, naming Kyle Allen as Executive Managing Partner, Connection + Media Analytics, and appointing Andy Blotner as SVP, Head...
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YMCA marks 175 Years with holiday campaign
  • HOLIDAY SPIRIT

YMCA marks 175 Years with holiday campaign

By Reel 360 Dec 9, 2025
Just in time for the holiday season, when connection matters more than ever, the YMCA is kicking off its 175th-anniversary celebration with a vibrant new brand push from The Ma...
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Edward Jones taps Milo Ventimiglia to help Find Your Rich
  • REEL DALLAS

Edward Jones taps Milo Ventimiglia to help Find Your Rich

By Reel 360 Dec 9, 2025
Edward Jones rolled out two new TV spots starring actor and certified American heartthrob Milo Ventimiglia (This is Us), during the Big 12 Championship Game last Saturday. The ...
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Margaret Qualley x A$AP Rocky star in mini romance for Chanel
  • International

Margaret Qualley x A$AP Rocky star in mini romance for Chanel

By Reel 360 Dec 9, 2025
Michel Gondry has stepped behind the camera once again, this time crafting a glimmering mini-romance for Chanel ahead of the house’s Métiers d’Art 2026 show. Produced by P...
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Benedict Cumberbatch turns real Amazon reviews into holiday gold
  • HOLIDAY SPIRIT

Benedict Cumberbatch turns real Amazon reviews into holiday gold

By Reel 360 Dec 8, 2025
Amazon is doubling down on one of its most charming ideas in years, reviving its Cannes-winning “Five Star Theater” campaign and bringing in the actor audiences literally a...
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Jared Kushner role in Paramount takeover of WBD triggers backlash
  • REEL BUSINESS

Jared Kushner role in Paramount takeover of WBD triggers backlash

By Reel 360 Dec 8, 2025
The political and media worlds were already rattled after President Donald Trump announced Sunday that he planned to “be involved” in the government’s decision on whether...
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One Battle After Another takes top honors at Gotham Awards
  • Awards Season

One Battle After Another takes top honors at Gotham Awards

By Reel 360 Dec 8, 2025
The 35th annual Gotham Awards kicked off awards season in Manhattan with a big night for Paul Thomas Anderson and an even bigger one for Iranian filmmaker Jafar Panahi. Ande...
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One Battle After Another wins Best Picture at LAFCA
  • Awards Season

One Battle After Another wins Best Picture at LAFCA

By Reel 360 Dec 8, 2025
The Los Angeles Film Critics Association (LAFCA) has named One Battle After Another as Best Picture of the Year, the organization announced today. Robert Abele, president of LA...
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