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Columnist: Reel 360

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Tom Brady serves up Pizza Hut with a “HUT!”
  • REEL DALLAS

Tom Brady serves up Pizza Hut with a “HUT!”

By Reel 360 Jan 9, 2026
Pizza Hut is kicking off 2026 by tapping one of football’s most recognizable voices. The brand has teamed up with legendary quarterback Tom Brady to launch “Pizza Before th...
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Dunkin’ starts 2026 Strong with Protein Milk x Megan Thee Stallion
  • REEL BOSTON

Dunkin’ starts 2026 Strong with Protein Milk x Megan Thee Stallion

By Reel 360 Jan 9, 2026
Dunkin’ is kicking off 2026 with a menu glow-up that leans hard into protein, pop culture, and value. The brand has officially added Protein Milk to its lineup, rolling it ou...
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Havas unveils AVA, a global language portal at CES 2026
  • REEL BUSINESS

Havas unveils AVA, a global language portal at CES 2026

By Reel 360 Jan 8, 2026
At CES 2026, Havas introduced AVA, a new global large language model portal designed to give teams and clients secure, centralized access to the world’s most advanced AI tech...
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Hartz takes shame out of dog diapers in new campaign
  • REEL SAN FRANCISCO

Hartz takes shame out of dog diapers in new campaign

By Reel 360 Jan 8, 2026
Dog diapers may not be a glamorous topic, but for millions of pet owners, they can be the difference between keeping a beloved dog at home or surrendering them to a shelter. ...
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Rome gets built in a day thanks to Miro AI
  • REEL LA

Rome gets built in a day thanks to Miro AI

By Reel 360 Jan 8, 2026
If ancient Rome had access to generative AI, apparently, the Colosseum would have gone up by lunch. That’s the playful premise behind “Get Great Done,” a new brand spot f...
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Alan Jackson withdraws from Nick Reiner case
  • Legal

Alan Jackson withdraws from Nick Reiner case

By Reel 360 Jan 7, 2026
Alan Jackson, the high-profile attorney representing Nick Reiner, who is charged with killing his parents, has withdrawn from the case, leaving Reiner to be represented by a pu...
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Experian reimagines fairytales to bring optimism
  • International

Experian reimagines fairytales to bring optimism

By Reel 360 Jan 7, 2026
Experian has unveiled a new brand platform, Better Your Story, aimed at bringing optimism and clarity to a category more often defined by anxiety and confusion. Created in part...
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WBD officially rejects Paramount Skydance offer
  • REEL BUSINESS

WBD officially rejects Paramount Skydance offer

By Reel 360 Jan 7, 2026
Warner Bros. Discovery’s (WBD) board of directors has unanimously recommended that shareholders reject Paramount Skydance’s amended tender offer, reaffirming its support fo...
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Chime and Jason Momoa return with “New Day”
  • REEL NEW YORK

Chime and Jason Momoa return with “New Day”

By Reel 360 Jan 7, 2026
Chime has dropped New Day, the latest chapter in its holiday campaign starring Jason Momoa, continuing the partnership first introduced in October. The new spot doubles down on...
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Sydney Sweeney debunks plastic surgery chatter with nude photo shoot
  • Celebrity

Sydney Sweeney debunks plastic surgery chatter with nude photo shoot

By Reel 360 Jan 7, 2026
If the Internet doesn't break from the Stranger Things finale theories, then this one is sure to do it. To address all of the rumors that she has had cosmetic surgery, Sydney S...
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John J. Dooner Jr., founder of McCann Worldgroup dies at 77
  • In memoriam

John J. Dooner Jr., founder of McCann Worldgroup dies at 77

By Reel 360 Jan 7, 2026
John J. Dooner Jr., the longtime advertising executive who helped reshape the modern global agency model as founder of McCann Worldgroup and former chairman and CEO of both McC...
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Lexus RZ makes electricity feel luxurious again
  • REEL LA

Lexus RZ makes electricity feel luxurious again

By Reel 360 Jan 6, 2026
At a moment when electric vehicle advertising often leans hard into specs, speed, and sterile futurism, Lexus takes a sharply different approach. The brand’s latest chapter o...
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K-Pop Demon Hunters, Zootopia 2 among Best Annie Awards noms
  • Awards Season

K-Pop Demon Hunters, Zootopia 2 among Best Annie Awards noms

By Reel 360 Jan 6, 2026
ASIFA-Hollywood has announced the nominations for the 53rd Annie Awards, with K-Pop Demon Hunters and Zootopia 2 emerging among the contenders for Best Animated Feature as anim...
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Tree Hut’s “Sugar, Sugar” proves self-care is a group performance
  • REEL AUSTIN

Tree Hut’s “Sugar, Sugar” proves self-care is a group performance

By Reel 360 Jan 6, 2026
Tree Hut is stepping beyond social feeds and into mass media with its first-ever traditional, omnichannel brand campaign, developed in partnership with AOR, Bakery. Known fo...
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“One Battle After Another” tops Critics Choice Awards
  • Awards Season

“One Battle After Another” tops Critics Choice Awards

By Reel 360 Jan 5, 2026
Critics Choice Association crowned One Battle After Another Best Picture at the 31st Annual Critics' Choice Awards, held Sunday night at the Barker Hangar in Santa Mo...
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Duke’s Mayo crashes the party with Bowl-Game-sized launch
  • REEL RICHMOND

Duke’s Mayo crashes the party with Bowl-Game-sized launch

By Reel 360 Jan 5, 2026
Duke’s Mayo made its biggest statement yet at the 2026 Duke’s Mayo Bowl, using college football’s most gloriously unhinged postseason tradition to debut a new national br...
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H&R Block celebrates every type of business success
  • REEL NEW YORK

H&R Block celebrates every type of business success

By Reel 360 Jan 5, 2026
H&R Block is leaning into a broader, more inclusive definition of success with the launch of For Life Outside the Box, a new unifying brand platform developed in collaborat...
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Visit Lauderdale unveils “Never Lose Your Splash” campaign
  • REEL FLORIDA

Visit Lauderdale unveils “Never Lose Your Splash” campaign

By Reel 360 Jan 5, 2026
Visit Lauderdale has launched a bold new global brand campaign, Never Lose Your Splash, positioning Greater Fort Lauderdale as a destination defined by carefree confidence, vib...
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Avatar: Fire and Ash crosses billion mark in 18 days
  • Film

Avatar: Fire and Ash crosses billion mark in 18 days

By Reel 360 Jan 5, 2026
Avatar: Fire and Ash remained firmly on top as the calendar flipped to 2026, leading the domestic box office for a third consecutive weekend. The Disney and 20th Century epic a...
More »
Equinox challenges what’s real in age of AI in OOH campaign
  • REEL LA

Equinox challenges what’s real in age of AI in OOH campaign

By Reel 360 Jan 5, 2026
Drivers cruising down Sunset Boulevard may find themselves momentarily disoriented next week, and that’s exactly the point. Equinox has rolled out a striking new billboard ca...
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