The Craft Archives

The Craft

Celebrate IWD with these films from the 2000’s

By Megan Penn Mar 8, 2021

In honor of International Women's Day and as a woman in film, we have created a must watch female-centric film list of the 21st century. Since I was a little girl nothing h...

The Craft

These 10 female superheroes inspire us for IWD

By Joia DaVida Mar 8, 2021

International Women’s Day is upon us and we are celebrating women’s achievements and the meaningful contributions they’ve made to the world by ranking the top 10 female s...

The Craft

The-Artery introduces freedom-centric dance, ‘Boundaries’

By Reel 360 Mar 5, 2021

Multi-award-winning creative company The-Artery has collaborated with internationally-acclaimed choreographer Avihai Haham and award-winning composer and mu...

The Craft

AKKURAT Studios makes ‘pointe’ in Benz campaign

By Reel 360 Feb 25, 2021

Ballerina is the latest film created by Antoni Garage for the luxury Mercedes Benz' iconic SUV model. In Mercedes Benz’s latest spot, directed by AKKURAT Studios' Francisc...

The Craft

‘Black Panther’ turns three-years-old

By Kevin Miles Feb 19, 2021

In Adventures In The Screen Trade, the seminal, tell-all 1983 memoir about the mercurial, white knuckle, roller-coaster ride that is making a living working in Hollywood, two-t...

The Craft

Aaron Sorkin and ‘Chicago 7’ cast reflect on film

By Aaron Sorkin Feb 18, 2021

Since my initial introduction fourteen years ago, my relationship to the story of The Trial of the Chicago 7 has changed significantly. When we began shooting last winter, we...

The Craft

Run a better and safer film set with new casting app

By Reel 360 Feb 17, 2021

Television and film productions face unprecedented safety challenges during the COVID-19 pandemic. Run A Better Set (RABS) offers a complete digital solution for safely and eff...

The Craft

Post-COVID, some pandemic-policies should stick around

By Adam Zimmer Feb 12, 2021

2020 was an incredibly challenging year for production, across advertising, TV and film. These teams are not considered essential workers, neither federally nor on state levels...

The Craft

Latinos nearly absent from Super Bowl ads

By Reel 360 Feb 11, 2021

When Dr. Ines Poza, founder of market research firm Poza Consulting Services based in Santa Monica, began tracking minority representation in Super Bowl ads tw...

The Craft

The male gaze of Super Bowl Commercials in front and behind the camera is demeaning

By Megan Penn Feb 10, 2021

Spots in the Big Game have become iconic and popular because of their cinematographic quality, unpredictability, humor, use of special effects and celebrity cameos. Above ever...

The Craft

Video: Denzel takes us BTS of ‘The Little Things’

By Reel 360 Feb 9, 2021

Academy Award winner Denzel Washington’s new psychological thriller The Little Things led the domestic box office charts for a second weekend in a row, pulling in $2.1 millio...

The Craft

WTF is going on in Marvel’s ‘WandaVision?!’

By Joia DaVida Feb 5, 2021

If you tuned into Disney+ and Marvel’s new weekly show WandaVision for the sweet nostalgia, but had no knowledge of the infinity saga, Episode 4, We Interrupt This Program mi...

The Craft

Female directors kick ass in Golden Globe noms… finally

By Megan Penn Feb 5, 2021

"And here are the all-male nominees.” Natalie Portman remarked as she presented the award for best director at The Golden Globes in 2018. The actress made headlines for...

The Craft

Scoop here they are – BTS of Geico’s spot with Tag Team

By Colin Costello Feb 2, 2021

There are good spots. There are great spots. There are award-winning spots. And then there is that rare spot that resonates so much with society that it becomes a part of cultu...

The Craft

How Dick Van Dyke added magic to ‘WandaVision’

By Reel 360 Feb 1, 2021

A mash-up of classic sitcoms and large-scale cinematic action, WandaVision—Marvel Studios’ first series for Disney+—is an ambitious, genre-bending adventure unlike any o...

The Craft

COVID-19 forces filming to record low in Los Angeles

By Reel 360 Jan 27, 2021

Sobering news for the Los Angeles production community. FilmLA today issued a pair of reports illuminating the impact of the COVID-19 pandemic on the Los Angeles film economy. ...

The Craft

LA County Public Health updates filming guidelines

By Reel 360 Jan 25, 2021

In response to questions and input from representatives of the Los Angeles entertainment industry, the Los Angeles County Department of Public Health on Friday updated the guid...

The Craft

What will become of the movies and theaters post Covid?

By Megan Penn Jan 25, 2021

A bold catchphrase circulated the online world amidst the Covid 19 pandemic initial lockdown: “artists are second responders.” With deep respect to our first responders and...

The Craft

GLAAD releases Where We Are on TV report

By Reel 360 Jan 18, 2021

GLAAD announced the findings of its annual Where We Are on TV report. Where We Are on TV analyzes the overall diversity of primetime scripted series regulars on broadcast n...

The Craft

Queen Bee Film Hive launches talent division

By Colin Costello Jan 15, 2021

This week, Los Angeles-based film and TV production company, Queen Bee Film Hive, announced the launch of Queen B's Agents, a talent agency division geared at above the line fe...