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Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale
  • Super Bowl

Eternals’ director Chloé Zhao captures journey of injured Budweiser Clydesdale

By Reel 360 Feb 3, 2022
After sitting out last year’s Super Bowl for the first time in 37 years to support COVID-19 vaccine awareness, Budweiser is back in the game with a commercial spotlighting a ...
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Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot
  • Super Bowl

Seth Rogen, Paul Rudd “Stay Golden” during Lay’s Super Bowl spot

By Reel 360 Feb 2, 2022
We are now a little over a week away from watching the Los Angeles Rams welcome the Cincinnati Bengals to SoFi Stadium for Super Bowl LVI. As the most iconic brand in the snack...
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Kia goes to the robodogs in Super Bowl teaser
  • Super Bowl

Kia goes to the robodogs in Super Bowl teaser

By Reel 360 Jan 31, 2022
Kia America and agency partner David&Goliath, have released a 15-second teaser of the brand’s Super Bowl ad featuring the all-new, all-electric Kia EV6 and an adorable ...
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Jason Bateman takes us on evolutionary trip in new Hyundai IONIQ 5 spot
  • Super Bowl

Jason Bateman takes us on evolutionary trip in new Hyundai IONIQ 5 spot

By Reel 360 Jan 30, 2022
The electric vehicle has come a long way, and Hyundai is comparing its evolution to that of other human innovations in the new national marketing campaign for the all-electric...
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Kia America’s all-new, all-electric EV6 featured in Super Bowl spot
  • Super Bowl

Kia America’s all-new, all-electric EV6 featured in Super Bowl spot

By Reel 360 Jan 26, 2022
Kia America continues to build momentum on its return to the Super Bowl. Today, creative partner, David&Goliath revealed the spot will feature the all-new, all-electric Kia...
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AB teases Super Bowl LVI advertising ahead of Big Game
  • Super Bowl

AB teases Super Bowl LVI advertising ahead of Big Game

By Reel 360 Jan 26, 2022
Today, ahead of the NFL Conference Championships, Anheuser-Busch is revealing its Super Bowl LVI advertising plan which takes a high-octane offensive approach across its roster...
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Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale
  • Super Bowl

Planters returns to Super Bowl with two nuts – Ken Jeong, Joel McHale

By Reel 360 Jan 24, 2022
We are three weeks from the Super Bowl, hopefully, a match-up between the Kansas City Chiefs and the L.A. Rams. Now, the maker of the Planters is returning to the Big Game. ...
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Kia, David&Goliath confirm return to Super Bowl
  • Super Bowl

Kia, David&Goliath confirm return to Super Bowl

By Reel 360 Jan 24, 2022
Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year spon...
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NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay
  • Super Bowl

NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay

By Reel 360 Jan 14, 2022
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for "Road to Super Bowl," a campaign taking fans on an adve...
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TMA Super Bowl Poll reveals viewers’ preferences for ads
  • Super Bowl

TMA Super Bowl Poll reveals viewers’ preferences for ads

By Reel 360 Nov 5, 2021
We are now 100 days - yeah, 100 - from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Su...
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Dr. Dre, Snoop, Eminem, Mary J., Kendrick Lamar for Pepsi’s Halftime show
  • Super Bowl

Dr. Dre, Snoop, Eminem, Mary J., Kendrick Lamar for Pepsi’s Halftime show

By Reel 360 Sep 30, 2021
But will they install hydraulics on the NFL injury carts? You know, low-riders? Nevermind. Pepsi, the NFL and Roc Nation have assembled a lineup of legendary musicians to perf...
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Public Label VP CD Gary Westgate talks Super Bowl
  • Super Bowl

Public Label VP CD Gary Westgate talks Super Bowl

By Reel 360 Feb 8, 2021
It’s the day after the biggest football game of the year and as is the goal for Super Bowl advertisers, we’re all gathered around the watercooler to talk about the best and...
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Squeak E. Clean scores three Super Bowl LV spots
  • Super Bowl

Squeak E. Clean scores three Super Bowl LV spots

By Reel 360 Feb 8, 2021
Global creative audio network Squeak E. Clean Studios once again heralds the Super Bowl with three of the most talked-about game day ads. The company lent dynamic musical s...
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One inspired winner will suit up with Shift4 and SpaceX
  • Super Bowl

One inspired winner will suit up with Shift4 and SpaceX

By Reel 360 Feb 8, 2021
One lucky civilian may take the stratosphere this Fall with SpaceX and Shift4, as announced in the Super Bowl campaign spot “Join Us” out of agency Known. Directed by B...
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Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads
  • Super Bowl

Execs from Energy BBDO, AKKURAT, Hue & Cry and MAS offer thoughts on Super Bowl ads

By Reel 360 Feb 8, 2021
Amid Tom Brady and the Tampa Bay Buccaneers' systematic dismantling of the Kansas City Chiefs and Patrick Mahomes during Super Bowl LV, a few commercials aired. A total of 57 t...
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GLOW ECD Kurt Kretten on Super Bowl hits and misses
  • Super Bowl

GLOW ECD Kurt Kretten on Super Bowl hits and misses

By Kurt Kretten Feb 8, 2021
Overall the advertising for the entire night felt a bit muted and subdued. It could have been because the game itself wasn’t the knock-out fight we were hoping for, or becaus...
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Our Top 5 Super Bowl spots and the Bottom 5
  • Super Bowl

Our Top 5 Super Bowl spots and the Bottom 5

By Colin Costello Feb 8, 2021
For the 25 years or so I was actively in advertising, I want to say I threw maybe 10 to 15 Super Bowl parties in that span. It was always a joyous tribal experience sitting, la...
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Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show
  • Super Bowl

Watch ‘SNL’ spoof CBS Super Bowl Pre-game Show

By Reel 360 Feb 7, 2021
Hello! "Hello! Welcome to the Super Bowl -- four hours of television for 11 minutes of action," SNL star Kenan Thompson said without breaking into a laugh as he kicked off the ...
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More people plan to watch Super Bowl LV alone this year
  • Super Bowl

More people plan to watch Super Bowl LV alone this year

By Reel 360 Feb 7, 2021
How people plan to watch and celebrate Super Bowl LV will look very different this year, according to new study by Oracle. The study of 2,000 U.S. consumers who plan to watch t...
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Why did agencies start scooping their Super Bowl spots?
  • Super Bowl

Why did agencies start scooping their Super Bowl spots?

By Reel 360 Feb 7, 2021
Prior to 1997, advertising agencies would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It ...
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