REEL NEW YORK News

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LeBron James rises in first MTN DEW Energy campaign

By Reel 360 May 14, 2021

MTN DEW RISE ENERGY today released the brand's first-ever ad campaign, "The Morning Makes You," featuring NBA superstar LeBron James. The 60-second ad – directed...

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Kraft, Wieden+Kennedy seek the next “Mayo Man”

By Reel 360 May 11, 2021

As the “Mayo of Mayonnaise,” Kraft Mayo always celebrates mayo lovers. Now, the velvety smooth brand just tapped legendary “Mayo Man” (who you may remember ate straigh...

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Uber donates 10 million rides for vaccine shots

By Reel 360 May 11, 2021

According to Uber, 45% of Americans lack public transportation access. Consequently, Uber is partnering with PayPal and Walgreens to create the Vaccine Access Fund to help Ame...

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Ali Wong is a talking beer can in new Coors creative

By Reel 360 May 10, 2021

Last month, Coors launched its first USDA-certified organic brew, Coors Pure, with a literal 'Beer Run' in Central Park and a nationwide beer giveaway for drinkers who simply r...

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Newsela launches “Learning Found” campaign

By Reel 360 May 10, 2021

Newsela, the leading instructional content platform used by 37 million students in the U.S., launched its “Learning Found” campaign, which aims to flip the discourse on “...

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Curiosity powers SAS’ biggest move in 20 years

By Reel 360 May 7, 2021

Curiosity is transformative. It enables humans to ask bold questions and sparks innovation. Curiosity is also the heartbeat driving SAS’ all-new brand campaign, 'Curiosity Fo...

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Johannes Leonardo’s first Oscar Mayer work

By Reel 360 May 4, 2021

This is meaty. Oscar Mayer has unveiled an ambitious brand refresh this week, including the brand’s first creative from new AOR Johannes Leonardo. As a cultural icon for ...

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FedEx, Willie Nelson promote sustainability goals

By Reel 360 May 4, 2021

As we close out Earth Month, FedEx launches its latest sustainability marketing effort, themed “Priority Earth,” with the support of musical legend and recognized environme...

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Havas launches Brooklyn Film Festival campaign

By Reel 360 May 3, 2021

Havas New York CCO Dan Lucey has made it a mandate that in addition to doing great creative that the agency remains on an ongoing mission to craft and develop work that not onl...

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Imvexxy changes how we view menopause

By Reel 360 Apr 27, 2021

Menopause. The last great societal stigma of a woman's life. Not only do people not like to discuss it. Often times doctors won't address it or give it the time it deserves. An...

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International Delight makes room to party

By Reel 360 Apr 27, 2021

Creative agency Lightning Orchard's new work for coffee creamer brand International Delight inspires fans to find a mug-sized party with each creamer pour – because thes...

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Smashburger scorches Chicken Sandwich Wars

By Reel 360 Apr 27, 2021

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specif...

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American Red Cross launches Great Escape PSA

By Reel 360 Apr 22, 2021

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is lau...

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USPS discovers new routes with McCann

By Reel 360 Apr 21, 2021

Business is changing. The United States Postal Service (USPS) is changing with it, so we can serve businesses and their customers right when they need it. The Postal Servic...

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Annovera, Whitney Cummings open up about vaginas

By Reel 360 Apr 19, 2021

Annovera loves vaginas! To celebrate Vagina Appreciation Day on Friday April 23, the makers of the birth control brand Annovera, (egesterone acetate and ethinyl estradiol vagin...

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Silk demystifies plant-based milk through new campaign

By Reel 360 Apr 14, 2021

There’s no denying Americans love dairy. The Reel 360 Team certainly likes our milk, although we have switched to Almond, Oat and Cashew. But for other dairy milk lovers, th...

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New York Lottery presents the ultimate Whodunnit…

By Reel 360 Apr 12, 2021

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginnin...

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An unbreakable controller for frustrated gamers

By Reel 360 Apr 8, 2021

In the world of video games, nothing is worse than internet lag. And when gamers lag, they tend to take their frustration out on the first thing that’s closest to them: their...

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Science and magic collide at the New Swarovski

By Reel 360 Apr 5, 2021

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms. Regarded as a...

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Outback introduces new shade of… Lipsteak

By Reel 360 Apr 2, 2021

For April Fool's Day, brands such as Velveeta, Bud Light and others trotted out their pranks. For the Reel 360 team we loved Deutsch New York's attempt for Outback’s and thei...