Reel 360 News

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International Delight makes room to party

By Reel 360 Apr 27, 2021

Creative agency Lightning Orchard's new work for coffee creamer brand International Delight inspires fans to find a mug-sized party with each creamer pour – because thes...

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Smashburger scorches Chicken Sandwich Wars

By Reel 360 Apr 27, 2021

To signal the arrival of Smashburger’s new Scorchin’ Hot Crispy Chicken Sandwich, creative & media AOR Partners + Napier created “Pickles,” a video developed specif...

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American Red Cross launches Great Escape PSA

By Reel 360 Apr 22, 2021

Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is lau...

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USPS discovers new routes with McCann

By Reel 360 Apr 21, 2021

Business is changing. The United States Postal Service (USPS) is changing with it, so we can serve businesses and their customers right when they need it. The Postal Servic...

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Annovera, Whitney Cummings open up about vaginas

By Reel 360 Apr 19, 2021

Annovera loves vaginas! To celebrate Vagina Appreciation Day on Friday April 23, the makers of the birth control brand Annovera, (egesterone acetate and ethinyl estradiol vagin...

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Silk demystifies plant-based milk through new campaign

By Reel 360 Apr 14, 2021

There’s no denying Americans love dairy. The Reel 360 Team certainly likes our milk, although we have switched to Almond, Oat and Cashew. But for other dairy milk lovers, th...

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New York Lottery presents the ultimate Whodunnit…

By Reel 360 Apr 12, 2021

How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginnin...

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An unbreakable controller for frustrated gamers

By Reel 360 Apr 8, 2021

In the world of video games, nothing is worse than internet lag. And when gamers lag, they tend to take their frustration out on the first thing that’s closest to them: their...

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Science and magic collide at the New Swarovski

By Reel 360 Apr 5, 2021

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms. Regarded as a...

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Outback introduces new shade of… Lipsteak

By Reel 360 Apr 2, 2021

For April Fool's Day, brands such as Velveeta, Bud Light and others trotted out their pranks. For the Reel 360 team we loved Deutsch New York's attempt for Outback’s and thei...

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Ice-T, Stone Cold Steve Austin take Tide cold calls

By Reel 360 Apr 1, 2021

Saatchi & Saatchi NY’s latest campaign for Tide sees the launch of the Tide Cold Callers. The brand is promoting its Tide Cold Water product and asking consumers to tu...

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Mahershala Ali narrates new P&G film ‘Widen the Screen’

By Reel 360 Mar 31, 2021

The Procter & Gamble Company today announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for incre...

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Spike Lee, Alfre Woodard narrate Ghetto Film School PSA

By Reel 360 Mar 31, 2021

Ghetto Film School's new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unh...

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Uber expands cartop advertising to NYC

By Reel 360 Mar 30, 2021

Uber's digital out-of-home cartop advertising network, Uber OOH powered by Adomni, is extending the markets it serves to include New York City. Recently, Uber signed a...

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Volkswagen shows the world you can have with ID.4

By Reel 360 Mar 29, 2021

With its new ID.4, Volkswagen has taken a new category that has been otherwise positioned as unattainable by other car brands, and is delivering on an EV vehicle that is made f...

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Pepsi drops a limited-edition Peeps-flavored cola

Mar 26, 2021

We can't lie, the Reel 360 team is a little nauseous from this. But just like there is someone for everyone, we guess there's a flavored-cola for everyone. Just not us. Pepsi h...

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Pedigree turns Clubhouse into the Doghouse

By Reel 360 Mar 23, 2021

Teaming up with shelters across the country, the Pedigree brand is one of the first brands tapping into the new Clubhouse platform to highlight its mission of ending pet h...

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Pepsi introduces first permanent flavor in 5 years

By Reel 360 Mar 19, 2021

Today, Pepsi announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. Surprising? Yes. Delicious? Heck yes. The bright citr...

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Havas paints picture of world without RBG

By Reel 360 Mar 16, 2021

On March 15th, Ruth Bader Ginsburg’s (RBG) first birthday since her passing, SOS Children’s Villages, a charity Ruth favored, is asking us all to take time to reflect on RB...

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Wear what you love in new Macy’s campaign

By Reel 360 Mar 15, 2021

There is nothing like the magic of an amazing new outfit. And who knows that better than Macy's? That's what we have in their spring campaign from storytelling production comp...