It was almost impossible to watch your favorite show in the early 2000s without hearing the catchphrase: ‘Dude, you’re getting a Dell.’ Created originally by DDB Chicago, Steve, ‘The Dell Dude,’ appeared in 26 different commercials over three years for the PC company, becoming a national sensation for his iconic catchphrase.
Now, 20 years later, Steve is back, teaming up with Dell Technologies once again to show how far they’ve come from the days of CD burners and DVD upgrades. And we have the videos. Watch below:
Dell Technologies has since grown well beyond the home computer. With his light-hearted sense of humor and iconic ‘Dude,’ Steve is back to marvel at the latest innovations Dell Technologies has powered, from recycling e-waste to making the fastest race cars even faster, and even powering space exploration.
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“Dell Technologies has grown from a computer company to a full-blown technology juggernaut since ‘The Dell Dude’ first graced our television screens, said Wayne Best, chief creative officer, New York. “Bringing him back to share what the brand is doing now helps emphasize how much Dell Technologies has really changed.”
The campaign is currently live and is releasing new videos each week.
CREDITS:
CLIENT: DELL TECHNOLOGIES
- SVP OF GLOBAL BRAND, CREATIVE & EXPERIENTIAL MARKETING: Liz Matthews
- SENIOR DIRECTOR, B2B CAMPAIGNS + TALENT ATTRACTION: Rachael Henke
- B2B CAMPAIGNS, UF CREATIVE STRATEGY/BROADCAST: Rochelle Covington
- GLOBAL COMMUNICATIONS: Patti Kelly
- CORPORATE COMMUNICATIONS: Talia Hill
AGENCY: VMLY&R
- CHIEF CREATIVE OFFICER: Wayne Best
- EXECUTIVE CREATIVE DIRECTOR: Niraj Zaveri
- EXECUTIVE CREATIVE DIRECTOR: Justin Ebert
- ASSOCIATE CREATIVE DIRECTOR: Crystal Deuel
- ASSOCIATE CREATIVE DIRECTOR: Elliott Graha
- EXECUTIVE BUSINESS LEAD: Rachel Krouse
- GROUP DIRECTOR, CLIENT ENGAGEMENT: Allie Ritter
- ACCOUNT SUPERVISOR: Ally Reis
- SENIOR ACCOUNT MANAGER: Jenny Anderson
- GROUP EXECUTIVE PRODUCER: Bobby Jacques
- SENIOR PRODUCER: Allison Raich
- SENIOR CONTENT PRODUCTION BUSINESS MANAGER: Maggie Diaz
- MANAGING DIRECTOR, STRATEGY & INSIGHTS: Jen Bonhomme
- CONNECTIONS DIRECTOR, SOCIAL: Jason Syptak
- SENIOR CONNECTIONS MANAGER: Rachel Sider
- CONNECTIONS MANAGER: Gaby Ringvald
- SENIOR ANALYST, INNOVATION & DATA: Leah Ramos
PRODUCTION COMPANY: FRAMESTORE PICTURES
- DIRECTOR: Ben West
- MANAGING DIRECTOR: Jennifer Siegel
- HEAD OF PRODUCTION: Anne Vega
- LINE PRODUCER: Kevin Clark
- DP: Toby Irwin
VFX: FRAMESTORE
- VFX SUPERVISOR ON SET: Eric Rosenfeld
- VFX SUPERVISOR IN POST: Gigi Ng
- LEAD FLAME OP: Greg Gaskins
- NUKE COMPOSITORS: Zavier Mojica, Joseph Yoon
- CG LIGHTING TECHNICAL DIRECTOR: Nico De La Fuente
- CG PREVIS: Francisco Dias
- CG ASSET/MODEL TECHNICAL DIRECTOR: Andrew Trout
- CG RIGGER: Jeremy Livingston
- CG ANIMATION LEAD: Yarim Machado
- CG SENIOR FX TECHNICAL DIRECTOR: David Wanger
- SENIOR PRODUCER: Michael Brown
- EXECUTIVE PRODUCER: Nick Fraser
EDIT: NOMAD
- EDITOR: Jared Coller
- ASSISTANT EDITOR: Dani Weltman
- PRODUCER: Justin Ladd
COLOR: COMPANY 3
- SENIOR COLORIST: Jaime O’Bradovich
- PRODUCER: Nick Krasnic
- EP: Ashley McKim
- HOP: Julia Paskert
SOUND/MIX: SOUND LOUNGE
- ENGINEER: Tom Jucarone
- PRODUCER: Camila Dayson Aravena
- EXECUTIVE PRODUCER: Susie Shuttleworth
