America’s fastest-growing hummus brand, Ithaca, unveiled a new out-of-home campaign to celebrate the ridiculously good Buffalo Ranch flavor in a market that enjoys the ridiculousness.
The creative, developed by New York-based agency ACB, features boldly orange billboards strategically placed throughout Buffalo, NY and outside of Wegmans locations to draw attention to the outrageous flavor of Buffalo Ranch.
To supplement the out-of-home content, there are bus shelter wraps to support in high traffic areas so bring consumer awareness of Ithaca’s Buffalo Ranch flavor, the perfect plant-based game-day snack, coinciding with the height of football season.
Ithaca has also taken the campaign on the road with a buffalo decked van to attract fans’ attention and will hit the tailgates for added exposure. The team will be at every Buffalo home game through the remainder of the year, allowing consumers to sample the flavor. Here are some of the boards:
To bring the content to life, Ithaca also created a one-of-a-kind, energetic jingle radio ad spots played on select Buffalo, NY stations (Kiss 98.5, Star 102.5, 107.3, and a select number of Fridays on WGR Sports).
The team will be at every Buffalo home game through the remainder of the year, allowing consumers to sample the flavor.
CLIENT: Ithaca Hummus
Creative Director: Andrew Bly
BILLBOARD CREDITS: Pjx Media
JINGLE: Kaz Studio