That’s What U.S. Bank Is For in new campaign

U.S. Bank
(Courtesy McCann Detroit)

Are you planning some home renovations this year? Is your brother and his five dogs moving into your basement? Does your small business need a new piece of equipment right away? Don’t sweat it. These are all occasions U.S. Bank can help out with.

In fact, moments like these are exactly what U.S. Bank is for. 

U.S. Bank is launching “That’s What U.S. Bank Is For” in a digital-first campaign that flexes across all consumer touchpoints to drive awareness and consideration for its consumer and business banking products.

In an environment where banks can be perceived as just a place to store money, this creative shows how U.S. Bank is a different, more hands-on kind of bank. 

Its investment in people, products, and digital tools and personalization can help people find the courage to reach higher, push farther, and dream bigger – to thrive.

This new work created in partnership with McCann Detroit, continues to feature our U.S. Bank banker, Alex, who brings warmth, humanity, and humor to show that no matter where you’re going, U.S. Bank will help you get there, together. Watch below:

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“That’s What U.S. Bank Is For” will run across TV, social, digital and terrestrial radio beginning April 20.


CLIENT – U.S. Bank                                                                    

AGENCY – McCann Detroit                                                                    

PRODUCTION COMPANY – Bob Industries             



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