UPS Store delivers the Moon in AR adventure

UPS

The UPS Store, the world’s largest retail franchisor, has partnered with full-service advertising agency Doner and Facebook’s Spark AR Studio to launch an out-of-this-world AR adventure featuring the Moon.

The campaign, “Moon AR Ad-Venture,” allows users to experience the many services offered by The UPS Store in new, fun, and engaging ways. Using AR, customers can shred the moon’s surface, send copies into orbit, use a planet-sized stamp, bubble-cushion with booster rockets, and pack and ship across the universe.

Plus, users can place the moon in the palm of their hand – or in their living room. 

“This effort moves beyond mere observation in advertising, delivering a multifaceted, interactive experience that engages people,” said Michelle Van Slyke, SVP, Marketing and Sales, at The UPS Store.

One of the most robust applications ever seen on Facebook’s Spark AR platform, this AR experience pushes boundaries by using six different 3D models to develop five animations, all while maintaining high, photo-real quality of assets. Watch Reel 360’s exclusive video below:


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“We’re always looking for new, engaging and interactive ways to dimensionalize our clients’ brands and this AR experience is a great example of that,” said David DeMuth, CEO of Doner. “For The UPS Store, we’re excited to use this technology to help bring the brand story to life in an interactive and memorable way.”

The campaign launches today. It will run for four weeks nationally across social media channels, specifically Facebook and Instagram. Doner and The UPS Store have enjoyed over two decades of collaboration, with this campaign marking a first for the partnership through its innovative usage of AR.

CREDITS:

CLIENT: UPS

Michelle Van Slyke, SVP, Marketing and Sales

AGENCY: Doner

  • Jon Krevolin, EVP Executive Creative Director
  • Stephen Osterman, SVP Group Creative Director
  • Max Cullen, Art Director
  • Reed Sullivan, Copywriter
  • Jennifer Rhodes, VP/Director of Digital Operations
  • DaMario Sloan, Associate Project Manager
  • Paul Van Lewen, EVP/Brand Leader
  • Henni Sanft, EVP/Strategy Director
  • Joe Vaughn, VP/Brand Leader
  • Jason Villar, Brand Leader

Partner Agencies: 

  • EP + Co
  • FleishmanHillard
  • Genius Ventures

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